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Expanding Your Blog Audience
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Expanding Your Blog Audience



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  • Would you read this? It should have a purpose that can be described in 6 words or less
  • * Most new people will find your posts through searches
  • You can offer opinion without hurting your integrity as an unbiased journalist. Either opinionate off your beat or if you do commentary/analysis, always offer clear assertions backed up by data you can link to or show
  • A new YouTube video, a crazy tweet, a Facebook fight, a new report from city hall, anything can be the basis for a post
  • Local and nationalHuffPost does
  • Nicehblog search
  • Link back to your blog
  • Not all posts deserve a full assault – just the best ones. Don’t become noise
  • Tell readers you do this via print/online promotionIgnore trolls
  • Caption contests, leave a comment to enter prize giveaways, best comment of the week contests, etc.


  • 1. Expanding Your Blog Audience Mandy Jenkins @mjenkins #CTSocial May 2012
  • 2. Reasons You Might BlogO Give commentary O Publish your & analysis outside notebook’s “extras” your reporting O Publish user-O Explore a passion generated content outside your beat O Publish brief infoO Tap into a niche around a subject community around area a place or topic
  • 3. It’s Not A Dumping Ground For Unwanted Content
  • 4. Posting BasicsO There’s no such thing as too long or too short a post (just too boring)O Have a descriptive and SEO- friendly titleO Get to the point right away
  • 5. #1: Find Your VoiceO Think like you’re talking to someone over writing a story or columnO Read your posts out loud
  • 6. Don’t Be Afraid of Opinion* When in doubt, ask your editor
  • 7. #2: What a Link Can DoO Add context and backgroundO Bring in other points of viewO Cite your sources and give attributionO Lends authority to your assertionsO Encourage link-backs from othersO Improve your SEO
  • 8. #3: Keep Content FreshO Posts consistently and oftenO Post when your readers are onlineO Keep evergreen posts at hand for slow timesO Get creative
  • 9. Think Beyond TextO Interesting bits of O Infographics social media O DatabasesO New videos/photos O Resource links and from your staff and documents beyond O FormsO Source documents O PollsO Maps O What else?
  • 10. When Stumped for Posts: Think Like A CuratorYou’re reading and researching this stuff daily – so share it.
  • 11. Curated PostsO Daily/Weekly “Link Round-ups”O A single piece of source material can be the start for a postO Milk a hot topic to death
  • 12. Use A Bookmarking Tool
  • 13. Set Email AlertsO YouTube alertsO
  • 14. Watch Trends
  • 15.
  • 16. #4: Be Easy On the EyesO Break long posts into readable chunks w/headersO Use visualsO Use lists & bulletsO Be brief when possible
  • 17. #5: Be of the WebO Reach out to other bloggers in your topic area, link oftenO Get listed on topic listsO Leave good comments on other blogs w/link back to your blogO Maintain a blogroll of related sites/blogs
  • 18. Showcase Your ExpertiseO Answer questions from your topic area on Quora, LinkedIn or WikiAnswersO Participate in panels and the likeO Have an “about” page or post
  • 19. #6: Be a promotion whoreO Share links to your blog posts often and on many channelsO Put URL in your email signatureO Put URL on business cardsO Put URL on every social profile
  • 20. #7: Engage Your ReadersO Always respond to commentsO Answer questions above all elseO Take the conversation to social media – and vice versa
  • 21. Get ResponseO End most posts with a question “Does this affect you? What do you think?”O Actually use responses in future posts/storiesO Crowdsource in your blog posts
  • 22. Encourage Good CommentsO Do a “mailbag” feature to answer questionsO Allow guest postsO Write posts around interesting commentsO Feature their tweets/FB comments in posts
  • 23. More IdeasO Give surveys to your readersO Hold contests and gamesO Hold regular reader chatsO Meet readers IRL, hold meetups