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This is a very short (5 minute) overview of some of the more prevalent ideas for how journalism could be funded in the future. I presented this at an Ignite event in fall 2009.

This is a very short (5 minute) overview of some of the more prevalent ideas for how journalism could be funded in the future. I presented this at an Ignite event in fall 2009.

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Buy this news, please? Buy this news, please? Presentation Transcript

  • Buy this news, please? Potential business models for online news in the not-all-that-far-off future
  • A Look Back
    • Subscriptions didn’t cover the cost of news content, only delivery method.
    • Advertising covered the rest.
    • In 2000, 40% of the newspaper industry’s revenue came from print classifieds.
  • Why focus on online news?
    • Rising costs associated with print: Fuel, newsprint, postage, etc.
    • There’s new audiences out there.
    • Well, that’s what I know best. So there.
  • Who’ll be making news? (Everyone)
  • Who’ll be making news?
    • Citizen journalists
    • Bloggers
    • Online communities
    • News start-ups
  • “Old Media” Survivors (Hey, why not?)
  • No money, mo’ problems 6 theories for funding online news
  • #1 - Advertising If it ain’t broke, why fix it?
  • Not just for print anymore
    • Some sites profit from online ads (Gawker, Tech Crunch, etc.)
    • Those sites have less overhead
    • Sponsored content
    • Target advertising to readers
  • News as Non-Profit That’s not an oxymoron
  • News as Non-Profit
    • Largely paid for by grants, philanthropy
    • “ Watchdog for hire”
    • Published in other news outlets
    • ProPublica, Common Language Project
  • Pay Walls Get behind the velvet rope
  • Content pay walls
    • News accessed only by subscribers
    • Probably most popular option with journalists
    • Ex: Newport Daily News, magazines
  • Content pay walls
    • Pros
    • Forces readers to subscribe
    • Limits unauthorized use of copyrighted content
    • Increases value of exclusive content
    • Cons
    • Readers may turn to free competitors
    • Lost traffic, lost ad revenue
    • Subscriptions alone don’t pay the bills
  • “ Freemium” Memberships One easy payment of $19.95…
  • “ Freemium” Memberships
    • Offers most everyday content for free
    • Charging for access to exclusive content
    • May include extra discounts, perks not available to non-subscribers
  • Who’s Doing it Well
    • Packer Insider at JSOnline.com
    • ESPN Insider
    • Men’s Health Personal Training
    • Wall Street Journal
    • Niche content
  • Micropayments Readers determine value by paying for what they want
  • Micropayments
  • Government Subsidy No, really.
  • Cons: Pros:
  • Who knows?
  • Mandy Jenkins For more info go to manjamedia.com Twitter: @mjenkins Email: mandyjenkins@gmail.com