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Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
Branding for Journalists
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Branding for Journalists

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Social media, branding and metrics tools for journalists. Seminar originally given at Toronto Newstrain, 9/13-14.

Social media, branding and metrics tools for journalists. Seminar originally given at Toronto Newstrain, 9/13-14.

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  • 1. Journalism, Branding & Social Media Mandy Jenkins @mjenkinsToronto NewsTrain #TORbrands
  • 2. Crafting Your Brand•  Define yourself before others do•  Show off your best work•  Make yourself/your newsroom easy to contact
  • 3. Dont Be This Guy
  • 4. Define Your Persona
  • 5. 8 Rules of Social Journalism1. Respond to replies, comments and questions (especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
  • 6. 8 Rules of Social Journalism5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out, share other links too
  • 7. Questions for News Brands•  Who is my audience?•  What do they want?•  When is my audience online?•  What sort of tone is right for my audience?
  • 8. Who manages social media? When do we update?
  • 9. Twitter forJournalists
  • 10. Tips for Reporters•  Post links w/ comment or question, not headline•  Monitor the people you cover•  Crowdsource stories by asking for info•  Quickly find witnesses, info with search•  Live report from the scene of a news event•  Show your work
  • 11. RT News & Photos
  • 12. Ask For Tips
  • 13. Target & mention big names
  • 14. Twitter Chats
  • 15. Build Twitter ListsMake sense of incoming tweetsLists to build:•  Sources•  Others reporting on your beat•  Coworkers
  • 16. Its All About Who You Follow
  • 17. Who you should follow•  Your competitors (& bloggers too)•  People in your field of interest/beat•  Popular people in your local/topical Twittersphere•  Those who reply to you•  Those who re-tweet, share your links
  • 18. Finding who to follow•  By subject/location: Twellow.com, Wefollow.com•  Muckrack.com (for finding journalists)•  Look at others’ follows/followers•  Spy on Twitter lists•  Listorious.com
  • 19. Brands Behaving Badly
  • 20. Brands Behaving Badly
  • 21. Journalists on Facebook
  • 22. Profiles Pages•  One place to manage •  Completely separate everything presence from profile•  Control your privacy •  Completely public•  Timeline design with •  Timeline design with large image large image•  Could mix personal/ •  Detailed analytics to professional see who visits
  • 23. Going Public On Facebook•  Turn on Subscriptions: Anyone can read your public posts•  Set up a vanity url at facebook.com/ username•  Add your job history and a snappy bio to About section (and make it public)
  • 24. Build Friends Lists facebook.com/bookmarks/lists
  • 25. Build Interests Lists facebook.com/bookmarks/lists
  • 26. Target updates
  • 27. Custom Privacy Settings
  • 28. Customize Who Sees Photos
  • 29. Everyone Sees It Differently
  • 30. Create An Engaging Presence Take advantage of timeline with photos, milestones and videos
  • 31. Whatever You Like•  What would you share on Facebook?•  Ask questions, feature the responses in stories•  During news, you cant overpost•  Photos and videos work well
  • 32. Tell Your Story Here
  • 33. Tell Your Story Here
  • 34. Wording Matters • Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18%% more feedback over averageSource: Facebook
  • 35. Images Matter
  • 36. Monitoring Success
  • 37. Metrics That Matter•  How many story ideas were inspired by what you read on social media?•  How many sources did you find on social media?•  How many times did people share or retweet your message?•  How many sites/blogs linked to you?
  • 38. Track Your Followers Over TimeTwittercounter.com
  • 39. Track Your PerformanceKlout.com
  • 40. Tweet at the Right TimeCrowdbooster.com
  • 41. Bitly: Measure Click-Thrus
  • 42. How are readers finding it?
  • 43. Set up your alertsgoogle.com/alertsEliminate results from your company site:"first last" -yoursiteurl.com
  • 44. THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
  • 45. Presentation Element Credits•  Deborah Petersen, @deborapertsen•  Kevin Sablan, @ksablan

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