8 09 Tech Marketing Ideas


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This is a presentation I made to some of my clients in August 2009 to inform them of new and unusual online media choices.

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8 09 Tech Marketing Ideas

  1. 1. n e w m e d i a a u g u s t 2 7 , 2 0 0 9 - by Mandy de León
  2. 2. geo-targeted email marketing
  3. 3. <ul><li>We’ve partnered with a service that allows us to send out permission-based email to a database of 125 million U.S. consumers that have requested to receive offers, specials and information from local business </li></ul>e m a i l m a r k e t i n g
  4. 4. <ul><li>Can email by these criteria: </li></ul><ul><ul><li>By entering your own zip codes </li></ul></ul><ul><ul><li>By zip code radius </li></ul></ul><ul><ul><li>By city </li></ul></ul><ul><ul><li>By congressional district </li></ul></ul><ul><ul><ul><li>Male, female or both </li></ul></ul></ul>e m a i l m a r k e t i n g
  5. 5. <ul><li>Three examples: </li></ul><ul><ul><li>BY YOUR OWN ZIP CODES </li></ul></ul><ul><ul><ul><li>Your zip code list has almost 17,000 women </li></ul></ul></ul><ul><ul><li>BY RADIUS </li></ul></ul><ul><ul><ul><li>A five mile radius from 77459 yields more than 10,000 men and women </li></ul></ul></ul><ul><ul><li>BY CITY </li></ul></ul><ul><ul><ul><li>The Sugar Land database has almost 16,000 men and women </li></ul></ul></ul>e m a i l m a r k e t i n g
  6. 7. e m a i l m a r k e t i n g
  7. 10. <ul><li>Cost </li></ul><ul><ul><li>Approximately .06 per email address </li></ul></ul><ul><ul><li>No contracts, minimum spends or hidden costs </li></ul></ul>e m a i l m a r k e t i n g
  8. 11. <ul><li>Miscellaneous information </li></ul><ul><ul><li>Certain email campaigns may call for highly specialized mailing lists, whether based upon age, income bracket, presence of children, sporting interests, etc. More than 400 demographics and lifestyle selections to choose from are available to reach that special type of consumer. </li></ul></ul><ul><ul><li>The regular databases are largely comprised of consumers aged 18 - 45, and of moderate income levels </li></ul></ul><ul><ul><li>Demographic and Lifestyle selections are a custom service and are available </li></ul></ul>e m a i l m a r k e t i n g
  9. 12. <ul><li>Append Services – marketing to your home owners </li></ul><ul><ul><li>Upload your customer database to our secure FTP site. We match your file against our 125 million optin consumer database, matching an average 15%-40%. </li></ul></ul><ul><ul><li>We then send a permission pass email to your customers, explaining that you wish to communicate with them via email, offering the customer the opportunity to optout. </li></ul></ul><ul><ul><li>We deliver back your customer database with approved deliverable addresses. </li></ul></ul><ul><ul><li>We only bill you for the append deliverable email addresses address returned with your customer file. </li></ul></ul>e m a i l m a r k e t i n g
  10. 13. <ul><li>Automobile dealership </li></ul><ul><ul><li>Ran first email campaign in July & August 2008 for two dealership locations </li></ul></ul><ul><ul><li>Best week for those two locations of all their stores </li></ul></ul><ul><ul><li>Internet inquiries up </li></ul></ul><ul><ul><li>Showroom inquiries up </li></ul></ul><ul><ul><li>A few deals done directly attributable to emails </li></ul></ul><ul><ul><li>Increase in traffic from the targeted email area </li></ul></ul>c a s e s t u d y / t e s t i m o n i a l
  11. 14. new approach to online advertising
  12. 15. <ul><li>There is a service that allows people to earn money for looking at ads on the Internet and clicking links to their websites </li></ul><ul><ul><li>If you want to make money this way, you sign up for this service, create your demographic & lifestyle / preferences profile and every time you log in, you are served up ads to look at </li></ul></ul><ul><ul><li>Earn several cents for all the ads you look at and money is deposited into a Paypal account </li></ul></ul><ul><ul><li>Ads are relevant to YOUR personal tastes and demo </li></ul></ul>o n l i n e a d v e r t i s i n g
  13. 16. <ul><li>Consumer attention - they have it, you want it. </li></ul><ul><li>You need your message delivered to the right audience, in the right context, when they are willing and attentive. And you should not pay a dime unless exactly that happens. We have created the first online ad delivery system that puts you, the advertiser, in a direct market relationship with your target audience. Now you can buy attention directly from the source. </li></ul>o n l i n e a d v e r t i s i n g
  14. 17. <ul><li>Enter the self-made profile. Each self-made profile represents a single consumer's current demographics, life stage, interests, psychographics, buying habits, favorite brands, lifestyle and loves - data provided from the source, by that very consumer. Although you never have access to this private data, you are able to match your message to exactly the type of consumer for which it is a good fit. </li></ul>o n l i n e a d v e r t i s i n g
  15. 18. <ul><li>No more shotgun approach. No more wasting money sending your message to 50,000 consumers, when you only really want to reach the 3000-5000 (6-10%) in your target audience. Now you can define the exact characteristics of your ideal target audience, and your message is sent only to those consumers. 100% of your message send-outs are on-target. </li></ul>o n l i n e a d v e r t i s i n g
  16. 19. <ul><li>When a consumer creates his or her self-made profile, she is expressing her wish for you to access her attention directly through her. She is providing you with a better way to target and reach her. She is letting you know that she is right, or wrong, for your product or service. </li></ul><ul><li>By going through the consumer’s profile, you are respecting those wishes, while at the same time receiving a much better quality of attention. You are building good will and brand appreciation, instead of getting lost in the clutter with the other ads - or worse, creating a negative brand impression with interruptive, invasive advertising. </li></ul>o n l i n e a d v e r t i s i n g
  17. 20. <ul><li>Pay only upon delivery. You pay NOTHING if the target you defined does not receive and consume your message. Every penny you spend on your campaign is 100% verified and on-target. </li></ul><ul><li>And how much do you pay? That amount is completely up to you. Name your price, and bid directly for your target consumer. Make an offer to your target audience. Bid for their time and attention - a fair offer that fits your particular budget. If that offer is acceptable, your target will accept the offer and consume your message. You pay the exact right price every time. Think of it as an auction for attention. </li></ul>o n l i n e a d v e r t i s i n g
  18. 23. <ul><li>How many users are registered: 40,000 to date </li></ul><ul><li>Cost </li></ul><ul><ul><li>We charge a combination of .15 + 20% of the offer price.  So if you were to do an offer of $0.20 the combination of impression and click through would result in an ad that costs a total of $0.39 for one unique user to see it (remember they are getting both the banner impression and the click-through for this price).   </li></ul></ul><ul><ul><li>You have complete control over the max number of times any one user receives your ad as well as the traits you want to target.   </li></ul></ul>o n l i n e a d v e r t i s i n g
  19. 24. <ul><li>Cost (cont’d) </li></ul><ul><ul><li>So if you wanted to reach Moms with children under the ages of 10 who have expressed an interest in Crafts.....  this target group are the only ones who would be able to view the ad.   </li></ul></ul><ul><ul><li>In this scenario, you could start a campaign for $200 and reach approximately 500 unique individuals that met those criteria.   </li></ul></ul><ul><ul><li>If they do not see the ad.....we refund your money or help you figure out a better group to target. </li></ul></ul><ul><ul><li>  We have great reporting for you to analyze your campaign, but the key is right up front you are controlling who potentially will receive the ad. </li></ul></ul>o n l i n e a d v e r t i s i n g