Social media and e-politics: Reaching and engaging citizens

Social Media and e-politics: Reaching and Engaging Citizens
Dr. Munir Mandviwalla, Temple University
Dr. David Schuff, Temple University

HARRY Truman on his famous ‘whistle-stop’ tour

Blog mentions of PRESIDENT OBAMA on WORDPRESS.com

TODAY (AND Yesterday)
In the 2008 presidential elections, more than 55% of the US adult population got news and participated in political dialogue through the Internet (Pew Institute)
A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The Gainesville Sun)
Blog mentions were significantly associated with Gallup polls in the 2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were notsignificant (Wattal, et al. 2010).
US President Truman logged 21,928 miles in 4 months in 1948 during his famous “whistle-stop” tour, a journey that is credited with helping him to win the election.

3,821,208!
Campaigning

Campaign STRATEGY

LEGISLATIVE Process

Citizen Engagement

Citizen Services

Location-based
Crowdsourcing
Analytics
Social monitoring
Coming soon...

Which social media will be important?
Will traditional media have a different or diminished role?
How will social media change the dynamics among citizens and elected officials?
How can campaigns, citizens, governments leverage social media?
QUESTIONS

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Social media and e-politics: Reaching and engaging citizens

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