This talk at the fantastic Lean UX 2014 conference tried to show that we need to be explicit about the fact that along the way to creating great product very different types of work are involved. We need to acknowledge that fact and try to give each type of work the space it needs without constraining it in the wrong way.
Especially, we need more explorative, opening work in the beginning, which brings with it a ll kinds of characteristics we are not used to, like non linearity, high level of uncertainty etc.
At the very end, when offering the product, we require a production mindset, linearity and repeatability to scale the product.
This explains some of the conflicts we hear and some of the contradictions we here in the world of product development. They are contradictions no longer once we start to realize that they reflect different types of work, required in different phases of product discovery -> development.
Very happy for your feedback.