Individual Blog SWOT (?) Mónica André & Margarida Cardoso SHiFT, Lisboa, September 29, 2006

individual blogging (?) «room of one’s own» digital literacy playground window to the world canvas social interactions ...

«room of one’s own»

digital literacy playground

window to the world

canvas

social interactions

...

blog SWOT Blogs strenths, weakeness, opportunities & threats: organizations inside the walls individuals... you!

Blogs strenths, weakeness, opportunities & threats:

organizations

inside the walls

individuals... you!

Blog SWOT - organizations Transparency Multiple voices (un)control Editorial policies Skills visibility Employees will blog anyway Marketing / Sales / Publicity Visibility Humanizing organizations Scanning the environment Product development feedback Perceptions Literacy Hierarchical structures Information leaks Centralized Information Systems Team work Organizational memory Skills visibility Scanning / Awareness Information flows Organizational culture

inside the walls what they said... More work Lack of privacy Poor motivation Hierarquical barriers Time consuming Infrastructures restrictions Unwill to share Few bloggers Poor info literacy Team work Learning Communication channel Interest groups Access to information Reducing redundance Telework Visibility Multidisciplinarity - +

Your turn

blogs’ weaknesses? Labelling you as crazy Get a live Time to write / update Creation attribution / intellectual propertie Too many blogs Untrusted information Technology changes to fast Have to have because fashion / opine

Labelling you as crazy

Get a live

Time to write / update

Creation attribution / intellectual propertie

Too many blogs

Untrusted information

Technology changes to fast

Have to have because fashion / opine

blogs’ strengths? Power to choose (what to read) Power to act Thinking by writing / formulate Specialize information Faster then news for localized events Brainstorming Start yourself and others will jump in Customer care tool (very powerfull)

Power to choose (what to read)

Power to act

Thinking by writing / formulate

Specialize information

Faster then news for localized events

Brainstorming

Start yourself and others will jump in

Customer care tool (very powerfull)

Less about technology

... more about connecting

... and culture...

... of making things happen! Participants Speakers Organizers Pictures [program] People talking SHiFT06

thank you Mónica André Email: [email_address] infospace: monica.andre.googlepages.com Margarida Cardoso msn: [email_address] Email: [email_address]

Mónica André

Email: [email_address]

infospace: monica.andre.googlepages.com

Margarida Cardoso

msn: [email_address]

Email: [email_address]