Individual blog SWOT (?), SHiFT

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Individual blog SWOT (?), SHiFT

  1. 1. Individual Blog SWOT (?) Mónica André & Margarida Cardoso SHiFT, Lisboa, September 29, 2006
  2. 2. individual blogging (?) <ul><li>«room of one’s own» </li></ul><ul><li>digital literacy playground </li></ul><ul><li>window to the world </li></ul><ul><li>canvas </li></ul><ul><li>social interactions </li></ul><ul><li>... </li></ul>
  3. 3. blog SWOT <ul><li>Blogs strenths, weakeness, opportunities & threats: </li></ul><ul><ul><ul><li>organizations </li></ul></ul></ul><ul><ul><ul><li>inside the walls </li></ul></ul></ul><ul><ul><ul><li>individuals... you! </li></ul></ul></ul>
  4. 4. Blog SWOT - organizations Transparency Multiple voices (un)control Editorial policies Skills visibility Employees will blog anyway Marketing / Sales / Publicity Visibility Humanizing organizations Scanning the environment Product development feedback Perceptions Literacy Hierarchical structures Information leaks Centralized Information Systems Team work Organizational memory Skills visibility Scanning / Awareness Information flows Organizational culture
  5. 5. inside the walls what they said... More work Lack of privacy Poor motivation Hierarquical barriers Time consuming Infrastructures restrictions Unwill to share Few bloggers Poor info literacy Team work Learning Communication channel Interest groups Access to information Reducing redundance Telework Visibility Multidisciplinarity - +
  6. 6. Your turn
  7. 7. blogs’ weaknesses? <ul><li>Labelling you as crazy </li></ul><ul><li>Get a live </li></ul><ul><li>Time to write / update </li></ul><ul><li>Creation attribution / intellectual propertie </li></ul><ul><li>Too many blogs </li></ul><ul><li>Untrusted information </li></ul><ul><li>Technology changes to fast </li></ul><ul><li>Have to have because fashion / opine </li></ul>
  8. 8. blogs’ strengths? <ul><li>Power to choose (what to read) </li></ul><ul><li>Power to act </li></ul><ul><li>Thinking by writing / formulate </li></ul><ul><li>Specialize information </li></ul><ul><li>Faster then news for localized events </li></ul><ul><li>Brainstorming </li></ul><ul><li>Start yourself and others will jump in </li></ul><ul><li>Customer care tool (very powerfull) </li></ul>
  9. 9. Less about technology
  10. 10. ... more about connecting
  11. 11. ... and culture...
  12. 12. ... of making things happen! Participants Speakers Organizers Pictures [program] People talking SHiFT06
  13. 13. thank you <ul><li>Mónica André </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>infospace: monica.andre.googlepages.com </li></ul></ul><ul><li>Margarida Cardoso </li></ul><ul><ul><li>msn: [email_address] </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul>

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