Media Convergence - Viral Marketing

  • 2,468 views
Uploaded on

Viral videos became the new ElDorado for the advertising industry, forgetting that those are the results of a process instead of business targets. However, viral process is natural to Social Media …

Viral videos became the new ElDorado for the advertising industry, forgetting that those are the results of a process instead of business targets. However, viral process is natural to Social Media sharing which put it into the to-do marketing' list.

Videos included
============
BUYRAL - Professional Clicking
The T-Mobile Dance
Ford France - Park Pinball in París
ASICS Run With Ryan. NYC Metro Marathon
Interactive Projection Art on snow - Red Bull Off The Planet
Sir Ken Robinson: Do schools kill creativity?
Steve Jobs Stanford Commencement Speech 2005
Where the Hell is Matt? 2008
JK Wedding Entrance Dance
Instagram i love you
iPod's Dirty Secret
Keep calm and carry on
Leap Motion
Old Spice | The Man Your Man Could Smell Like
Felix Baumgartner's supersonic freefall from 128k' - Mission Highlights
So Real it's Scary
Stratos jump successful! Scale 1:350 Lego Felix
Make It Count - Nike by Neistat
TIME Magazine cover picture by an Iphone
Bodyform Responds :: The Truth

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,468
On Slideshare
0
From Embeds
0
Number of Embeds
8

Actions

Shares
Downloads
61
Comments
2
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Media Convergence | News Advertising Business: less interruption,more conversation … focus on viral marketing
  • 2. Do we need abuyral video
  • 3. Reason-why about meme & Viral videos
  • 4. Le CochonDanseur
  • 5. Lolicon
  • 6. Pedobear
  • 7. Internet memes Internet Memes
  • 8. Keep calm andcarry on
  • 9. Double Facepalm
  • 10. Triple facepalm
  • 11. Social media effects Social Media effects
  • 12. Nyan Cat
  • 13. Word of Mouth VisualizedWord of Mouth Visualized
  • 14. Crazy Frog
  • 15. Tribes & explorers counts Tribes & explorers counts
  • 16. Good content allways goes viral … Good- content allways goes viral …
  • 17. Good content allways goes viral … not  … not
  • 18. School, anIdeas’ Killer TED | Sir Ken Robinson
  • 19. The StanfordCommencementspeech Steve Jobs 2005 Stanford Commencemen t Address
  • 20. Content, context, purpose & branded content
  • 21. Yo amo a Laura MTV Spain
  • 22. United BreaksGuitars Dave Carroll & United Airlines
  • 23. Viral marketing lies & viralization process Viral Marketing lies vs viralization process
  • 24. Where the hellis matt?
  • 25. JK WeddingEntrance Dance
  • 26. Instagram ILove You Neistat I
  • 27. iPod’s DirtySecret Neistat II
  • 28. Just jokes , classic branding. Action, not reaction Show me the money
  • 29. Hands-freemotion control Leap Motion from Nintendo´s WII (Kinect & PS3 Move later)
  • 30. The T Dance T-Mobile
  • 31. Run hall asHall ASICS Run With Ryan. NYC Metro Marathon
  • 32. Parkingpinball inparis Ford Pinball Urban Experience
  • 33. Art on Snow Red Bull Off the Planet
  • 34. Funny but really … Funny, but now really …
  • 35. … show me the money! Show me the money
  • 36. The Man YourMan CouldSmell Like Old Spice
  • 37. Strato-felix Felix Baumgartner s supersonic freefall from 128k - Mission Highlights
  • 38. So Real itsScary LG UK IPS Monitors
  • 39. Now reaction, answers, conversation: where the money is
  • 40. Iphone cover Ben Lowy´s Time cover
  • 41. Spice Hits +80.000 results … copycats & meme
  • 42. Lego-Felix Viena Model Maker Fair Lego jump
  • 43. Make it count Neistat III & Nike
  • 44. You have liedto us … Comment on Bodyform’s fanpage
  • 45. The truth Bodyform responds
  • 46. Viral marketing lies & viralization processViral Marketing is about being moving, emotional, trendy …
  • 47. Viral marketing lies & viralization processViral Marketing is about social sharing strategy
  • 48. Viral marketing lies & viralization processViral Marketing is about funnel and metrics planning
  • 49. But overall1. Experiences vs product2. Story vs branding3. Real vs Corporate
  • 50. @mandomandoArmando “Mando” Liussi DepaoliThis work is under a Creative Commons licence Thank you! Let´s keep in touch mandomando.com
  • 51. Viral video list
  • 52. Video list thanks to PBSoffbookIntro Leave Britney Alone!: one time: http://youtu.be/r6tlw-oPDBMSusan Boyle: http://youtu.be/RxPZh4AnWyk http://youtu.be/kHmvkRoEowc Friday: http://youtu.be/kfVsfOSbJY0Charlie Bit My Finger: Skateboarding Dog: going to the store: http://youtu.be/iRZ2Sh5-XuMhttp://youtu.be/_OBlgSz8sSM http://youtu.be/CQzUsTFqtW0 United Breaks Guitars:Otters Holding Hands: David After Dentist: http://youtu.be/txqiwrbYGrs http://youtu.be/5YGc4zOqozohttp://youtu.be/epUk3T2Kfno The Rise of Sharing Culture The Force Volkswagon Commercial:Dramatic Chipmunk: Charlie The Unicorn: http://youtu.be/R55e-uHQna0http://youtu.be/a1Y73sPHKxw http://youtu.be/Q5im0Ssyyus Downfall: Famous Bunker Scene (Original, seeHey Jude Kid: http://youtu.be/wgrrQwLdME8 Evolution of Dance: the parodies): http://youtu.be/y2fl-sHUwrcNuma Numa: http://youtu.be/60og9gwKh1o http://youtu.be/dMH0bHeiRNg LonelyGirl15:Randy Pausch Last Lecture: Crush On Obama: http://youtu.be/wKsoXHYICqU http://www.youtube.com/user/lonelygirl15http://www.youtube.com/watch?v=ji5_MqicxSo Diet Coke + Mentos: Guy fights bear for salmon:Royal Wedding Ad: http://youtu.be/hKoB0MHVBvM http://youtu.be/rPZNjtODzFIhttp://youtu.be/I4mf5yqn1aw Daft Hands: http://youtu.be/K2cYWfq--Nw Where the Hell is Matt? 2006:Old Spice Guy: http://youtu.be/owGykVbfgUE MISSING http://youtu.be/bNF_P281Uu4The Force Volkswagon Commercial: OK Go - Here It Goes Again: MISSINGhttp://youtu.be/R55e-uHQna0 http://youtu.be/dTAAsCNK7RA Auto-Tune the News 2:Galactic Empire State of Mind: Guy takes a photo of himself every day for 6 http://youtu.be/tBb4cjjj1gIhttp://youtu.be/YNyE2xExktA years: http://youtu.be/6B26asyGKDo Grape lady falls!: http://youtu.be/aMS0O3kknvkThe Six Ways Youll See Your Dad: Chocolate Rain: http://youtu.be/EwTZ2xpQwpA Google Chrome: It Gets Better:http://youtu.be/YG_nHfZ1wjQ Badger, badger, badger…!: http://youtu.be/7skPnJOZYdABad Romance Parody: http://youtu.be/iOPjdMV2xbA Fred: http://www.youtube.com/user/fredhttp://youtu.be/LWxTGJ3TK1U MISSINGMake it Count: http://youtu.be/WxfZkMm3wcg Guiness World Record for most T-Shirts worn at
  • 53. From Accidental to Intentional Song!!!: http://youtu.be/hMtZfW2z9dw The Dark Night Meets Superman:The Sneezing Baby Panda: MISSING http://youtu.be/FywMOuMqNuIhttp://youtu.be/FzRH3iTQPrk Jizz In My Pants: Realistic Hollywood Sex-Scene:Charlie Bit My Finger: http://youtu.be/4pXfHLUlZf4 http://youtu.be/evDAi77IDhYhttp://youtu.be/_OBlgSz8sSM MISSING MISSINGScarlet Takes a Tumble: Saturday Night Live - Dick In A Box: Anime Guy On A Date:http://youtu.be/le-BoDs-Yt8 http://youtu.be/WhwbxEfy7fg http://youtu.be/66hSiRgbgX0Zombie Kid Likes Turtles: Like A Boss: http://youtu.be/NisCkxU544c Bad Romance Parody:http://youtu.be/le-BoDs-Yt8 MISSING http://youtu.be/LWxTGJ3TK1UTechnoviking: JK Wedding Entrance Dance: Justin Bieber ft. Lil Wayne: Bieber Fever!:http://youtu.be/_1nzEFMjkI4 http://youtu.be/4-94JhLEiN0 http://youtu.be/zHzN80iC59IThe cat is planning something evil: What Makes You Beautiful - One Directionhttp://youtu.be/TQBMPDbqlvc Viral Lessons from Comedy Parody!: http://youtu.be/t7CHfqg0wd8Baby Dancing to Beyonce: Galactic Empire State of Mind:http://youtu.be/ikTxfIDYx6Q http://youtu.be/YNyE2xExktAafro ninja: http://youtu.be/BEtIoGQxqQs The Six Ways Youll See Your Dad:yatta: http://youtu.be/rW6M8D41ZWU http://youtu.be/YG_nHfZ1wjQIts Peanut Butter Jelly Time!!!: Batman Interrogation:http://youtu.be/Z3ZAGBL6UBA http://youtu.be/Svd4fe8HEZIDavid After Dentist After REMIX: MISSINGhttp://youtu.be/N618fLxQP6w We are the 1%: http://youtu.be/hrGdEwV-MISSING efsLa caída de edgar THE MOVIE star wars Girls You Date in College:reloaded piton puente: http://youtu.be/HIPJrrQlxzYhttp://youtu.be/V0Y5sTchMYs Heavy Metal Cats! Key of Awesome #1:Bill OReilly Flips out - techno REMIX: http://youtu.be/AAfpq6EPKckhttp://youtu.be/q6W7FY0-mks Galactic Empire State of Mind:Auto-Tune the News: Bed Intruder http://youtu.be/YNyE2xExktA
  • 54. Advertising Embraces Viral Culture http://youtu.be/LuDN2bCIyus Outro1984: Kenny Powers CEO / FL: Keyboard Cat: http://youtu.be/J---http://youtu.be/cWvHbOoG3tI http://youtu.be/enau8Tq78TA aiyznGQFlea Market Montgomery: Kittens inspired by kittens:http://youtu.be/FJ3oHpup-pk The Importance of Viral Storytelling http://youtu.be/FtX8nswnUKUKobe Bryant Jumps Over A Moving http://www.youtube.com/caseyneis "Gorilla Drummer" Cadbury Ad:Car And A Pool Of Snakes: tat http://youtu.be/Wy52yueBX_shttp://youtu.be/_Dcv9qzWrps RickRollD:Amazing Ball girl catch: The Power of Viral Videos to Ignite http://youtu.be/oHg5SJYRHA0http://youtu.be/4SqJz0NgnnE Change MISSINGEvian Roller Babies International "Blue bra" girl brutally beaten by Numa Numa:version: Egypt military: http://youtu.be/60og9gwKh1ohttp://youtu.be/XQcVllWpwGs http://youtu.be/mnFVYewkWEY New YOLO Slang Words:Kenny Powers CEO / FL: KONY 2012: http://youtu.be/GMxoh2QEvlghttp://youtu.be/enau8Tq78TA http://youtu.be/Y4MnpzG5Sqc MISSINGOld Spice: Epic Beard Man: Bad Romance Parody:http://www.youtube.com/OldSpice http://youtu.be/lQJFv9SMSMQ http://youtu.be/LWxTGJ3TK1UDollar Shave Club: Bus Monitor Bullied: Make it Count:http://youtu.be/ZUG9qYTJMsI http://youtu.be/l93wAqnPQwk http://youtu.be/WxfZkMm3wcgBad Breath Test: Egyptian Tank Man: "Blue bra" girl brutally beaten byhttp://youtu.be/nFeb6YBftHE http://youtu.be/kWr6MypZ-JU Egypt military:Google Chrome: It Gets Better: Matt Lauer Bus Monitor Interview: http://youtu.be/mnFVYewkWEYhttp://youtu.be/7skPnJOZYdA http://youtu.be/668AQoumzWoMISSING MISSING: Numerous Videos fromDC SHOES: Gymkhana Five: Arab Spring.