Media Convergence | News Advertising Business: less  interruption,more conversation … focus on viral marketing
Do we need abuyral video
Le CochonDanseur
Lolicon
Internet memes                 Internet Memes
Keep calm andcarry on
Double Facepalm
Triple facepalm
Social media effects                       Social                       Media                       effects
Nyan Cat
Word of Mouth VisualizedWord of Mouth Visualized
Crazy Frog
Good content allways goes viral …                                      Good-                                    content   ...
Good content allways goes viral … not                                           … not
The StanfordCommencementspeech           Steve Jobs         2005 Stanford        Commencemen             t Address
Content, context, purpose & branded content
Yo amo a Laura           MTV Spain
United BreaksGuitars          Dave Carroll             & United              Airlines
Where the hellis matt?
Instagram ILove You              Neistat I
Just jokes , classic branding. Action, not reaction            Show me the money
The T Dance              T-Mobile
Parkingpinball inparis                      Ford             Pinball Urban                Experience
Art on Snow                Red Bull          Off the Planet
… show me the money!                  Show me the money
Strato-felix                    Felix          Baumgartner           s supersonic           freefall from                1...
Now reaction, answers, conversation: where the money is
Spice Hits               +80.000               results …             copycats &                  meme
Lego-Felix             Viena Model               Maker Fair               Lego jump
You have liedto us …     Comment on Bodyform’s fanpage
Viral marketing lies & viralization processViral Marketing is about          being moving,    emotional, trendy …
Viral marketing lies & viralization processViral Marketing is about      funnel and metrics               planning
@mandomandoArmando “Mando” Liussi DepaoliThis work is under a Creative Commons licence     Thank you!     Let´s keep in to...
Video list thanks to PBSoffbookIntro                                        Leave Britney Alone!:                         ...
From Accidental to Intentional            Song!!!: http://youtu.be/hMtZfW2z9dw       The Dark Night Meets Superman:The Sne...
Advertising Embraces Viral Culture   http://youtu.be/LuDN2bCIyus            Outro1984:                                Kenn...
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
Media Convergence - Viral Marketing
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Media Convergence - Viral Marketing

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Viral videos became the new ElDorado for the advertising industry, forgetting that those are the results of a process instead of business targets. However, viral process is natural to Social Media sharing which put it into the to-do marketing' list.

Videos included
============
BUYRAL - Professional Clicking
The T-Mobile Dance
Ford France - Park Pinball in París
ASICS Run With Ryan. NYC Metro Marathon
Interactive Projection Art on snow - Red Bull Off The Planet
Sir Ken Robinson: Do schools kill creativity?
Steve Jobs Stanford Commencement Speech 2005
Where the Hell is Matt? 2008
JK Wedding Entrance Dance
Instagram i love you
iPod's Dirty Secret
Keep calm and carry on
Leap Motion
Old Spice | The Man Your Man Could Smell Like
Felix Baumgartner's supersonic freefall from 128k' - Mission Highlights
So Real it's Scary
Stratos jump successful! Scale 1:350 Lego Felix
Make It Count - Nike by Neistat
TIME Magazine cover picture by an Iphone
Bodyform Responds :: The Truth

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Media Convergence - Viral Marketing

  1. 1. Media Convergence | News Advertising Business: less interruption,more conversation … focus on viral marketing
  2. 2. Do we need abuyral video
  3. 3. Reason-why about meme & Viral videos
  4. 4. Le CochonDanseur
  5. 5. Lolicon
  6. 6. Pedobear
  7. 7. Internet memes Internet Memes
  8. 8. Keep calm andcarry on
  9. 9. Double Facepalm
  10. 10. Triple facepalm
  11. 11. Social media effects Social Media effects
  12. 12. Nyan Cat
  13. 13. Word of Mouth VisualizedWord of Mouth Visualized
  14. 14. Crazy Frog
  15. 15. Tribes & explorers counts Tribes & explorers counts
  16. 16. Good content allways goes viral … Good- content allways goes viral …
  17. 17. Good content allways goes viral … not  … not
  18. 18. School, anIdeas’ Killer TED | Sir Ken Robinson
  19. 19. The StanfordCommencementspeech Steve Jobs 2005 Stanford Commencemen t Address
  20. 20. Content, context, purpose & branded content
  21. 21. Yo amo a Laura MTV Spain
  22. 22. United BreaksGuitars Dave Carroll & United Airlines
  23. 23. Viral marketing lies & viralization process Viral Marketing lies vs viralization process
  24. 24. Where the hellis matt?
  25. 25. JK WeddingEntrance Dance
  26. 26. Instagram ILove You Neistat I
  27. 27. iPod’s DirtySecret Neistat II
  28. 28. Just jokes , classic branding. Action, not reaction Show me the money
  29. 29. Hands-freemotion control Leap Motion from Nintendo´s WII (Kinect & PS3 Move later)
  30. 30. The T Dance T-Mobile
  31. 31. Run hall asHall ASICS Run With Ryan. NYC Metro Marathon
  32. 32. Parkingpinball inparis Ford Pinball Urban Experience
  33. 33. Art on Snow Red Bull Off the Planet
  34. 34. Funny but really … Funny, but now really …
  35. 35. … show me the money! Show me the money
  36. 36. The Man YourMan CouldSmell Like Old Spice
  37. 37. Strato-felix Felix Baumgartner s supersonic freefall from 128k - Mission Highlights
  38. 38. So Real itsScary LG UK IPS Monitors
  39. 39. Now reaction, answers, conversation: where the money is
  40. 40. Iphone cover Ben Lowy´s Time cover
  41. 41. Spice Hits +80.000 results … copycats & meme
  42. 42. Lego-Felix Viena Model Maker Fair Lego jump
  43. 43. Make it count Neistat III & Nike
  44. 44. You have liedto us … Comment on Bodyform’s fanpage
  45. 45. The truth Bodyform responds
  46. 46. Viral marketing lies & viralization processViral Marketing is about being moving, emotional, trendy …
  47. 47. Viral marketing lies & viralization processViral Marketing is about social sharing strategy
  48. 48. Viral marketing lies & viralization processViral Marketing is about funnel and metrics planning
  49. 49. But overall1. Experiences vs product2. Story vs branding3. Real vs Corporate
  50. 50. @mandomandoArmando “Mando” Liussi DepaoliThis work is under a Creative Commons licence Thank you! Let´s keep in touch mandomando.com
  51. 51. Viral video list
  52. 52. Video list thanks to PBSoffbookIntro Leave Britney Alone!: one time: http://youtu.be/r6tlw-oPDBMSusan Boyle: http://youtu.be/RxPZh4AnWyk http://youtu.be/kHmvkRoEowc Friday: http://youtu.be/kfVsfOSbJY0Charlie Bit My Finger: Skateboarding Dog: going to the store: http://youtu.be/iRZ2Sh5-XuMhttp://youtu.be/_OBlgSz8sSM http://youtu.be/CQzUsTFqtW0 United Breaks Guitars:Otters Holding Hands: David After Dentist: http://youtu.be/txqiwrbYGrs http://youtu.be/5YGc4zOqozohttp://youtu.be/epUk3T2Kfno The Rise of Sharing Culture The Force Volkswagon Commercial:Dramatic Chipmunk: Charlie The Unicorn: http://youtu.be/R55e-uHQna0http://youtu.be/a1Y73sPHKxw http://youtu.be/Q5im0Ssyyus Downfall: Famous Bunker Scene (Original, seeHey Jude Kid: http://youtu.be/wgrrQwLdME8 Evolution of Dance: the parodies): http://youtu.be/y2fl-sHUwrcNuma Numa: http://youtu.be/60og9gwKh1o http://youtu.be/dMH0bHeiRNg LonelyGirl15:Randy Pausch Last Lecture: Crush On Obama: http://youtu.be/wKsoXHYICqU http://www.youtube.com/user/lonelygirl15http://www.youtube.com/watch?v=ji5_MqicxSo Diet Coke + Mentos: Guy fights bear for salmon:Royal Wedding Ad: http://youtu.be/hKoB0MHVBvM http://youtu.be/rPZNjtODzFIhttp://youtu.be/I4mf5yqn1aw Daft Hands: http://youtu.be/K2cYWfq--Nw Where the Hell is Matt? 2006:Old Spice Guy: http://youtu.be/owGykVbfgUE MISSING http://youtu.be/bNF_P281Uu4The Force Volkswagon Commercial: OK Go - Here It Goes Again: MISSINGhttp://youtu.be/R55e-uHQna0 http://youtu.be/dTAAsCNK7RA Auto-Tune the News 2:Galactic Empire State of Mind: Guy takes a photo of himself every day for 6 http://youtu.be/tBb4cjjj1gIhttp://youtu.be/YNyE2xExktA years: http://youtu.be/6B26asyGKDo Grape lady falls!: http://youtu.be/aMS0O3kknvkThe Six Ways Youll See Your Dad: Chocolate Rain: http://youtu.be/EwTZ2xpQwpA Google Chrome: It Gets Better:http://youtu.be/YG_nHfZ1wjQ Badger, badger, badger…!: http://youtu.be/7skPnJOZYdABad Romance Parody: http://youtu.be/iOPjdMV2xbA Fred: http://www.youtube.com/user/fredhttp://youtu.be/LWxTGJ3TK1U MISSINGMake it Count: http://youtu.be/WxfZkMm3wcg Guiness World Record for most T-Shirts worn at
  53. 53. From Accidental to Intentional Song!!!: http://youtu.be/hMtZfW2z9dw The Dark Night Meets Superman:The Sneezing Baby Panda: MISSING http://youtu.be/FywMOuMqNuIhttp://youtu.be/FzRH3iTQPrk Jizz In My Pants: Realistic Hollywood Sex-Scene:Charlie Bit My Finger: http://youtu.be/4pXfHLUlZf4 http://youtu.be/evDAi77IDhYhttp://youtu.be/_OBlgSz8sSM MISSING MISSINGScarlet Takes a Tumble: Saturday Night Live - Dick In A Box: Anime Guy On A Date:http://youtu.be/le-BoDs-Yt8 http://youtu.be/WhwbxEfy7fg http://youtu.be/66hSiRgbgX0Zombie Kid Likes Turtles: Like A Boss: http://youtu.be/NisCkxU544c Bad Romance Parody:http://youtu.be/le-BoDs-Yt8 MISSING http://youtu.be/LWxTGJ3TK1UTechnoviking: JK Wedding Entrance Dance: Justin Bieber ft. Lil Wayne: Bieber Fever!:http://youtu.be/_1nzEFMjkI4 http://youtu.be/4-94JhLEiN0 http://youtu.be/zHzN80iC59IThe cat is planning something evil: What Makes You Beautiful - One Directionhttp://youtu.be/TQBMPDbqlvc Viral Lessons from Comedy Parody!: http://youtu.be/t7CHfqg0wd8Baby Dancing to Beyonce: Galactic Empire State of Mind:http://youtu.be/ikTxfIDYx6Q http://youtu.be/YNyE2xExktAafro ninja: http://youtu.be/BEtIoGQxqQs The Six Ways Youll See Your Dad:yatta: http://youtu.be/rW6M8D41ZWU http://youtu.be/YG_nHfZ1wjQIts Peanut Butter Jelly Time!!!: Batman Interrogation:http://youtu.be/Z3ZAGBL6UBA http://youtu.be/Svd4fe8HEZIDavid After Dentist After REMIX: MISSINGhttp://youtu.be/N618fLxQP6w We are the 1%: http://youtu.be/hrGdEwV-MISSING efsLa caída de edgar THE MOVIE star wars Girls You Date in College:reloaded piton puente: http://youtu.be/HIPJrrQlxzYhttp://youtu.be/V0Y5sTchMYs Heavy Metal Cats! Key of Awesome #1:Bill OReilly Flips out - techno REMIX: http://youtu.be/AAfpq6EPKckhttp://youtu.be/q6W7FY0-mks Galactic Empire State of Mind:Auto-Tune the News: Bed Intruder http://youtu.be/YNyE2xExktA
  54. 54. Advertising Embraces Viral Culture http://youtu.be/LuDN2bCIyus Outro1984: Kenny Powers CEO / FL: Keyboard Cat: http://youtu.be/J---http://youtu.be/cWvHbOoG3tI http://youtu.be/enau8Tq78TA aiyznGQFlea Market Montgomery: Kittens inspired by kittens:http://youtu.be/FJ3oHpup-pk The Importance of Viral Storytelling http://youtu.be/FtX8nswnUKUKobe Bryant Jumps Over A Moving http://www.youtube.com/caseyneis "Gorilla Drummer" Cadbury Ad:Car And A Pool Of Snakes: tat http://youtu.be/Wy52yueBX_shttp://youtu.be/_Dcv9qzWrps RickRollD:Amazing Ball girl catch: The Power of Viral Videos to Ignite http://youtu.be/oHg5SJYRHA0http://youtu.be/4SqJz0NgnnE Change MISSINGEvian Roller Babies International "Blue bra" girl brutally beaten by Numa Numa:version: Egypt military: http://youtu.be/60og9gwKh1ohttp://youtu.be/XQcVllWpwGs http://youtu.be/mnFVYewkWEY New YOLO Slang Words:Kenny Powers CEO / FL: KONY 2012: http://youtu.be/GMxoh2QEvlghttp://youtu.be/enau8Tq78TA http://youtu.be/Y4MnpzG5Sqc MISSINGOld Spice: Epic Beard Man: Bad Romance Parody:http://www.youtube.com/OldSpice http://youtu.be/lQJFv9SMSMQ http://youtu.be/LWxTGJ3TK1UDollar Shave Club: Bus Monitor Bullied: Make it Count:http://youtu.be/ZUG9qYTJMsI http://youtu.be/l93wAqnPQwk http://youtu.be/WxfZkMm3wcgBad Breath Test: Egyptian Tank Man: "Blue bra" girl brutally beaten byhttp://youtu.be/nFeb6YBftHE http://youtu.be/kWr6MypZ-JU Egypt military:Google Chrome: It Gets Better: Matt Lauer Bus Monitor Interview: http://youtu.be/mnFVYewkWEYhttp://youtu.be/7skPnJOZYdA http://youtu.be/668AQoumzWoMISSING MISSING: Numerous Videos fromDC SHOES: Gymkhana Five: Arab Spring.

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