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Media Convergence - Viral Marketing

Media Convergence - Viral Marketing



Viral videos became the new ElDorado for the advertising industry, forgetting that those are the results of a process instead of business targets. However, viral process is natural to Social Media ...

Viral videos became the new ElDorado for the advertising industry, forgetting that those are the results of a process instead of business targets. However, viral process is natural to Social Media sharing which put it into the to-do marketing' list.

Videos included
BUYRAL - Professional Clicking
The T-Mobile Dance
Ford France - Park Pinball in París
ASICS Run With Ryan. NYC Metro Marathon
Interactive Projection Art on snow - Red Bull Off The Planet
Sir Ken Robinson: Do schools kill creativity?
Steve Jobs Stanford Commencement Speech 2005
Where the Hell is Matt? 2008
JK Wedding Entrance Dance
Instagram i love you
iPod's Dirty Secret
Keep calm and carry on
Leap Motion
Old Spice | The Man Your Man Could Smell Like
Felix Baumgartner's supersonic freefall from 128k' - Mission Highlights
So Real it's Scary
Stratos jump successful! Scale 1:350 Lego Felix
Make It Count - Nike by Neistat
TIME Magazine cover picture by an Iphone
Bodyform Responds :: The Truth



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    Media Convergence - Viral Marketing Media Convergence - Viral Marketing Presentation Transcript

    • Media Convergence | News Advertising Business: less interruption,more conversation … focus on viral marketing
    • Do we need abuyral video
    • Reason-why about meme & Viral videos
    • Le CochonDanseur
    • Lolicon
    • Pedobear
    • Internet memes Internet Memes
    • Keep calm andcarry on
    • Double Facepalm
    • Triple facepalm
    • Social media effects Social Media effects
    • Nyan Cat
    • Word of Mouth VisualizedWord of Mouth Visualized
    • Crazy Frog
    • Tribes & explorers counts Tribes & explorers counts
    • Good content allways goes viral … Good- content allways goes viral …
    • Good content allways goes viral … not  … not
    • School, anIdeas’ Killer TED | Sir Ken Robinson
    • The StanfordCommencementspeech Steve Jobs 2005 Stanford Commencemen t Address
    • Content, context, purpose & branded content
    • Yo amo a Laura MTV Spain
    • United BreaksGuitars Dave Carroll & United Airlines
    • Viral marketing lies & viralization process Viral Marketing lies vs viralization process
    • Where the hellis matt?
    • JK WeddingEntrance Dance
    • Instagram ILove You Neistat I
    • iPod’s DirtySecret Neistat II
    • Just jokes , classic branding. Action, not reaction Show me the money
    • Hands-freemotion control Leap Motion from Nintendo´s WII (Kinect & PS3 Move later)
    • The T Dance T-Mobile
    • Run hall asHall ASICS Run With Ryan. NYC Metro Marathon
    • Parkingpinball inparis Ford Pinball Urban Experience
    • Art on Snow Red Bull Off the Planet
    • Funny but really … Funny, but now really …
    • … show me the money! Show me the money
    • The Man YourMan CouldSmell Like Old Spice
    • Strato-felix Felix Baumgartner s supersonic freefall from 128k - Mission Highlights
    • So Real itsScary LG UK IPS Monitors
    • Now reaction, answers, conversation: where the money is
    • Iphone cover Ben Lowy´s Time cover
    • Spice Hits +80.000 results … copycats & meme
    • Lego-Felix Viena Model Maker Fair Lego jump
    • Make it count Neistat III & Nike
    • You have liedto us … Comment on Bodyform’s fanpage
    • The truth Bodyform responds
    • Viral marketing lies & viralization processViral Marketing is about being moving, emotional, trendy …
    • Viral marketing lies & viralization processViral Marketing is about social sharing strategy
    • Viral marketing lies & viralization processViral Marketing is about funnel and metrics planning
    • But overall1. Experiences vs product2. Story vs branding3. Real vs Corporate
    • @mandomandoArmando “Mando” Liussi DepaoliThis work is under a Creative Commons licence Thank you! Let´s keep in touch mandomando.com
    • Viral video list
    • Video list thanks to PBSoffbookIntro Leave Britney Alone!: one time: http://youtu.be/r6tlw-oPDBMSusan Boyle: http://youtu.be/RxPZh4AnWyk http://youtu.be/kHmvkRoEowc Friday: http://youtu.be/kfVsfOSbJY0Charlie Bit My Finger: Skateboarding Dog: going to the store: http://youtu.be/iRZ2Sh5-XuMhttp://youtu.be/_OBlgSz8sSM http://youtu.be/CQzUsTFqtW0 United Breaks Guitars:Otters Holding Hands: David After Dentist: http://youtu.be/txqiwrbYGrs http://youtu.be/5YGc4zOqozohttp://youtu.be/epUk3T2Kfno The Rise of Sharing Culture The Force Volkswagon Commercial:Dramatic Chipmunk: Charlie The Unicorn: http://youtu.be/R55e-uHQna0http://youtu.be/a1Y73sPHKxw http://youtu.be/Q5im0Ssyyus Downfall: Famous Bunker Scene (Original, seeHey Jude Kid: http://youtu.be/wgrrQwLdME8 Evolution of Dance: the parodies): http://youtu.be/y2fl-sHUwrcNuma Numa: http://youtu.be/60og9gwKh1o http://youtu.be/dMH0bHeiRNg LonelyGirl15:Randy Pausch Last Lecture: Crush On Obama: http://youtu.be/wKsoXHYICqU http://www.youtube.com/user/lonelygirl15http://www.youtube.com/watch?v=ji5_MqicxSo Diet Coke + Mentos: Guy fights bear for salmon:Royal Wedding Ad: http://youtu.be/hKoB0MHVBvM http://youtu.be/rPZNjtODzFIhttp://youtu.be/I4mf5yqn1aw Daft Hands: http://youtu.be/K2cYWfq--Nw Where the Hell is Matt? 2006:Old Spice Guy: http://youtu.be/owGykVbfgUE MISSING http://youtu.be/bNF_P281Uu4The Force Volkswagon Commercial: OK Go - Here It Goes Again: MISSINGhttp://youtu.be/R55e-uHQna0 http://youtu.be/dTAAsCNK7RA Auto-Tune the News 2:Galactic Empire State of Mind: Guy takes a photo of himself every day for 6 http://youtu.be/tBb4cjjj1gIhttp://youtu.be/YNyE2xExktA years: http://youtu.be/6B26asyGKDo Grape lady falls!: http://youtu.be/aMS0O3kknvkThe Six Ways Youll See Your Dad: Chocolate Rain: http://youtu.be/EwTZ2xpQwpA Google Chrome: It Gets Better:http://youtu.be/YG_nHfZ1wjQ Badger, badger, badger…!: http://youtu.be/7skPnJOZYdABad Romance Parody: http://youtu.be/iOPjdMV2xbA Fred: http://www.youtube.com/user/fredhttp://youtu.be/LWxTGJ3TK1U MISSINGMake it Count: http://youtu.be/WxfZkMm3wcg Guiness World Record for most T-Shirts worn at
    • From Accidental to Intentional Song!!!: http://youtu.be/hMtZfW2z9dw The Dark Night Meets Superman:The Sneezing Baby Panda: MISSING http://youtu.be/FywMOuMqNuIhttp://youtu.be/FzRH3iTQPrk Jizz In My Pants: Realistic Hollywood Sex-Scene:Charlie Bit My Finger: http://youtu.be/4pXfHLUlZf4 http://youtu.be/evDAi77IDhYhttp://youtu.be/_OBlgSz8sSM MISSING MISSINGScarlet Takes a Tumble: Saturday Night Live - Dick In A Box: Anime Guy On A Date:http://youtu.be/le-BoDs-Yt8 http://youtu.be/WhwbxEfy7fg http://youtu.be/66hSiRgbgX0Zombie Kid Likes Turtles: Like A Boss: http://youtu.be/NisCkxU544c Bad Romance Parody:http://youtu.be/le-BoDs-Yt8 MISSING http://youtu.be/LWxTGJ3TK1UTechnoviking: JK Wedding Entrance Dance: Justin Bieber ft. Lil Wayne: Bieber Fever!:http://youtu.be/_1nzEFMjkI4 http://youtu.be/4-94JhLEiN0 http://youtu.be/zHzN80iC59IThe cat is planning something evil: What Makes You Beautiful - One Directionhttp://youtu.be/TQBMPDbqlvc Viral Lessons from Comedy Parody!: http://youtu.be/t7CHfqg0wd8Baby Dancing to Beyonce: Galactic Empire State of Mind:http://youtu.be/ikTxfIDYx6Q http://youtu.be/YNyE2xExktAafro ninja: http://youtu.be/BEtIoGQxqQs The Six Ways Youll See Your Dad:yatta: http://youtu.be/rW6M8D41ZWU http://youtu.be/YG_nHfZ1wjQIts Peanut Butter Jelly Time!!!: Batman Interrogation:http://youtu.be/Z3ZAGBL6UBA http://youtu.be/Svd4fe8HEZIDavid After Dentist After REMIX: MISSINGhttp://youtu.be/N618fLxQP6w We are the 1%: http://youtu.be/hrGdEwV-MISSING efsLa caída de edgar THE MOVIE star wars Girls You Date in College:reloaded piton puente: http://youtu.be/HIPJrrQlxzYhttp://youtu.be/V0Y5sTchMYs Heavy Metal Cats! Key of Awesome #1:Bill OReilly Flips out - techno REMIX: http://youtu.be/AAfpq6EPKckhttp://youtu.be/q6W7FY0-mks Galactic Empire State of Mind:Auto-Tune the News: Bed Intruder http://youtu.be/YNyE2xExktA
    • Advertising Embraces Viral Culture http://youtu.be/LuDN2bCIyus Outro1984: Kenny Powers CEO / FL: Keyboard Cat: http://youtu.be/J---http://youtu.be/cWvHbOoG3tI http://youtu.be/enau8Tq78TA aiyznGQFlea Market Montgomery: Kittens inspired by kittens:http://youtu.be/FJ3oHpup-pk The Importance of Viral Storytelling http://youtu.be/FtX8nswnUKUKobe Bryant Jumps Over A Moving http://www.youtube.com/caseyneis "Gorilla Drummer" Cadbury Ad:Car And A Pool Of Snakes: tat http://youtu.be/Wy52yueBX_shttp://youtu.be/_Dcv9qzWrps RickRollD:Amazing Ball girl catch: The Power of Viral Videos to Ignite http://youtu.be/oHg5SJYRHA0http://youtu.be/4SqJz0NgnnE Change MISSINGEvian Roller Babies International "Blue bra" girl brutally beaten by Numa Numa:version: Egypt military: http://youtu.be/60og9gwKh1ohttp://youtu.be/XQcVllWpwGs http://youtu.be/mnFVYewkWEY New YOLO Slang Words:Kenny Powers CEO / FL: KONY 2012: http://youtu.be/GMxoh2QEvlghttp://youtu.be/enau8Tq78TA http://youtu.be/Y4MnpzG5Sqc MISSINGOld Spice: Epic Beard Man: Bad Romance Parody:http://www.youtube.com/OldSpice http://youtu.be/lQJFv9SMSMQ http://youtu.be/LWxTGJ3TK1UDollar Shave Club: Bus Monitor Bullied: Make it Count:http://youtu.be/ZUG9qYTJMsI http://youtu.be/l93wAqnPQwk http://youtu.be/WxfZkMm3wcgBad Breath Test: Egyptian Tank Man: "Blue bra" girl brutally beaten byhttp://youtu.be/nFeb6YBftHE http://youtu.be/kWr6MypZ-JU Egypt military:Google Chrome: It Gets Better: Matt Lauer Bus Monitor Interview: http://youtu.be/mnFVYewkWEYhttp://youtu.be/7skPnJOZYdA http://youtu.be/668AQoumzWoMISSING MISSING: Numerous Videos fromDC SHOES: Gymkhana Five: Arab Spring.