Growing manderley

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Growing manderley

  1. 1. Growing Manderley Turf Products Presented by:Kenneth Asante, Daniel Fernandes,Stephen Papoutsis and Olivia Parker
  2. 2. Agenda• Company History• Target Markets• Branding & Marketing• Current Advertisements• Recommendations
  3. 3. Company History• Founded by John Hope in 1960 in Kemptville, Ontario• Largest producer of sod in Canada• 1990s began supplying turf for golf courses• International supplier• NSGA Green Certification
  4. 4. Target Markets
  5. 5. Analysis of Branding & Marketing• Clear branding of missions and objectives• Canada-wide, but local and provincial focuses• Current advertisements through: o Trade Shows o Yellow Pages o Classifieds
  6. 6. Analysis of Branding & Marketing Positive • Informative • Directed to multiple customers Negative • Grayscale image • Advertising channel
  7. 7. Analysis of Branding & Marketing• Vibrant colour scheme builds brand equity• Use branding to differentiate company
  8. 8. Current Advertisements
  9. 9. Current Advertisements
  10. 10. Current Advertisements
  11. 11. Recommendations1. Canadian pride
  12. 12. Recommendations2. Accessible website
  13. 13. Recommendations2. Accessible website
  14. 14. Recommendations2. Accessible website Clear, separate, and easy to distinguish selections
  15. 15. Recommendations2. Accessible website New “Canadian” logo Keyboard navigation Adjustable text size
  16. 16. Recommendations3. New print products and new channels
  17. 17. Recommendations3. New print products and new channels
  18. 18. Conclusion• Use colour• Improve website• Use different advertising channels• Be Canadian!You will grow your business
  19. 19. Thank you!
  20. 20. SourcesAndora. (2010). Testimonials. [Photograph]. Retrieved November 10, 2012, from http://andoralawncare.com/testimonials/Beautiful Cool Wallpapers. (2011). Grass wallpapers HD. [Photograph]. Retrieved November 7, 2012, from http://beautifulcoolwallpapers.wordpress.com/2011/08/20/grass-wallpapers-hd/canpages. (2012). Mandery Turf Products – Details. Retrieved November 2, 2012, from http://www.canpages.ca/page/AB/calgary/manderley-turf-products/7911229Colourbox. (n.d.). Maps of Canada. [Photograph]. Retrieved November 7, 2012, from http://www.colourbox.com/vector/vector-illustration-of-maps-of-canada-vector- 3621625Deidre Martin. (2011). Promotion. Retrieved November 7, 2012, from http://www.reinventingthewheel.ca/promotion/ehow.comDo before applying weedkiller. [Photograph]. Retrieved November 10, 2012,fromhttp://img.ehowcdn.com/article-new/ehow/images/a08/24/oh/do-before- applying-weed-feed-800x800.jpg
  21. 21. Sourcesflickr. (2012). Municipal playground. [Photograph]. Retrieved November 10, 2012,http://www.flickr.com/photos/77931056@N05/7215486602/GolfPlayerMania. (2009). Golf tee. [Photograph]. Retrieved November 10, 2012, fromhttp://www.golfplayermania.com/golf-tee.htmlGroupon. (2012). NaturaLawn of America – redeem from home. [Photograph]. Retrieved November 3, 2012, from http://www.groupon.com/deals/naturalawn-of-america-3nsga. (n.d.). Green certification. Retrieved November 6, 2012, fromhttp://www.nsgao.com/green-certificationManderley. (2011). Manderley. Retrieved October 31, 2012, fromhttp://www.manderley.com/en.aspxPWxyz. (2008). How does our gardening grow? Retrieved November 3, 2012, from http://www.publishersweekly.com/pw/by-topic/new-titles/adult- announcements/article/16024-how-does-our-gardening-grow.html
  22. 22. SourcesScoreGolf. (2008). How many golfers in Canada? Retrieved November 10, 2012, from http://scoregolf.com/blog/bob-weeks/2008/february/new-bob-weeks-blog-post1SheKnows. (2011). A growing project for a growing family. [Photograph]. Retrieved November 10, 2012, from http://www.sheknows.com/parenting/articles/826661/monday-mom-challenge- plan-your-family-gardenTerra. (n.d.). Sod installation and lawn renovation. [Photograph]. Retrieved November10, 2012, from http://www.terra-landscaping.com/lawn-care- maintenance/lawn-installation-renovation/Yellowpages.ca. (2012a). Manderley Turf Products. Retrieved November 2, 2012, fromhttp://www.yellowpages.ca/bus/Alberta/Calgary/Manderley-Turf- Products/8069187.htmlYellowpages.ca. (2012b). Manderley Turf Products. Retrieved November 2, 2012, fromhttp://www.yellowpages.ca/bus/Alberta/Calgary/Manderley-Turf- Products/8069187.html

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