10 Tips for Brand Marketers on Facebook

SOCIAL MEDIA MARKETING FOR BRANDS: VOL. #210 Tips for Brand Marketers on Facebook forAs Facebook matures as a viable marketing and customer service channel, many organizationsand brand marketers are starting to work with social media. An integrated marketing strategy,experience and expert-knowledge are needed to properly turn efforts into success. Learn moreabout common mistakes and how to get the most out of Facebook.1. What is Your Strategy? 6. Encourage Word-Of-Mouth Communication Word-Of- Most organizations lack in social and eco- Dont hesitate to ask your fans to share or like nomic objectives. Seriously think about your something. After a while you can even en- target-group, goals, time-line and tactics. gage fans to write guest posts or write some- How do you organize social media in your thing about your brand at others. Let them organization and marketing teams? Checking run the community, stay in the background your strategy from time to time, will keep and act as a moderator. Strike! your eyes on track and success. 7. Call-To- Deal! Call-To-Action And Make The Deal!2. Specify Your Position Finally, sell in your brand, product or service Try to look through the eyes of the consumer. and give your fans the opportunity to buy. Why would you become a fan on Facebook? Facebook offers plenty of social-commerce Clarify what benefits your fans can expect solutions for this. from you: Unique news, support, special deals, freebies... 8. Integrate Social Media into Marketing Mix Social Media wont replace a consistent mar-3. Eye-To- Communicate In Dialog and Eye-To-Eye keting, but it has a big impact on all tradition- Always take part in dialogs and respond to al communication strategies. Always try to comments within a day. When fans realize work across all major channels. For example: that you are really interested in a relationship Connect your fan page to your website and with them, they will honor you with loyalty, other channels as print or radio. Consumers trust and increasing sales. usually have questions and need some support before buying. Use the strengths of each4. 80/20 - Set Quality Above Quantity communication channel to maximize the Nobody is interested in how big and great benefits and reach your goals. you are. Social media is not about talking at prospects; it is about creating and connecting 9. Be Creative, Entertain And Don’t Advertise reative, Don’t with communities. Instead, think of some- People spend time on Facebook to connect thing of value for your readership. Stick to with friends, to have fun together, to laugh 80% of unique, interesting and engaging con- and discuss... Traditional advertising just tent and 20% of selling-in. won’t work. Think smart of word-of-mouth specials that invite readers to participate and5. Get Personal create topics to talk about. Communicate with your Fans in a close-knit and friendly dialog. Posts should be written 10. Stay up to date in the first person using a very conversational Make sure you dont fall behind. Beside Fa- tone. Not everybody in your marketing team cebook exist trillions of other brilliant, cost ef- might be appropriate to interact with your fective and innovative social media tools that fans. You might also consider an external might be suitable for your organization. Try partner, who usually has more experience. and play with them, but never forget to stay authentic!MANDEL helps businesses capture value through custom social media strategies thatcreate competitive advantage and build industry leadership. Meet us in Stockholm orMunich. www.mandel-consulting.com · +46 (0)8 222 022 · info@mandel-consulting.com

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10 Tips for Brand Marketers on Facebook

by MANDEL on Jun 14, 2011

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10 Tips for Brand Marketers on Facebook — Document Transcript