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To keep growing,it must focus on providing unmatched service to its clients at a reasonable cost.
The company has a two-fold objective for its marketing programme:
Increase site traffic by gaining mindshare.
Increase resume data base (RESDEX) services contribution to total revenues from 40 per cent to 80 per cent
The company is increasing the share of revenues from value added services such as data-based services to 80 percent (jobsahead and monsterindia derive around 80% of their revenues from RESDEX services).