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Role of Internet (Social Media) in Selling of IT

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    Role of Internet (Social Media) in Selling of IT Role of Internet (Social Media) in Selling of IT Presentation Transcript

    • Role of Internet (Social Media) in Selling of ITMandar Ghanekar SCIT ExMBA 20119/1/2011 ITSM Assignment - Mandar G
    • Its no longer about pushing your messageout, its about being found ! Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: customers are spending less than 25% of their time paying attention to these channels.9/1/2011 ITSM Assignment - Mandar G
    • The Social Media Toolbox gives you anedge over traditional marketing.Traditional Marketing Social Media Marketing Direct mail Blogging Trade shows Social Networks Yellow pages Search Marketing Print ads Content sharing Email blasts Free tools / trials TV/Radio ads Video sharing9/1/2011 ITSM Assignment - Mandar G
    • How Social Media Fit into IT Sales Social Networks are changing the Selling game Sales is – and always will be – about people and relationships Move toward Social CRM (SCRM) Social media enables you to open up a dialogue with prospective customers. When you have a dialogue with a prospective customer, they grow to trust you. Once they trust you, they’re more likely to buy your product or service.9/1/2011 ITSM Assignment - Mandar G 1-4
    • Social media can be leveraged to create wonderful marketing masterpieces Companies, big and small have successfully used social media to increase their sales, brand, and the community around their products.9/1/2011 ITSM Assignment - Mandar G
    • Social Media Marketing -Consequences for the Brand A brand is no longer only what the marketing and sales guys tell the consumer. The band is what the consumers tell each other it is!9/1/2011 ITSM Assignment - Mandar G
    • The Internet Sales Band Wagon9/1/2011 ITSM Assignment - Mandar G
    • Case Study : Bing - Farmville To monopolize on the widely popular "Farmville" Facebook game, Microsofts Bing search engine bribed players with Farmville cash, used in the game to buy more crops and farm animals, if they clicked on a sponsored ad for the search engine in early May. A Microsoft spokesperson said the results showed the campaigns success, as Bing acquired 425,000 new fans, a 360% jump in less than one day. Seventy percent of the fans visited Bing in the following month.9/1/2011 ITSM Assignment - Mandar G