Brand
Build Your Own
The Reward of things get
done is to have done it

What is Personal Brand?
• Your Promise
• Commitment vs. Achievement
• Your Image
• Aggressive, Friendly, Bored etc..
• A ‘Short Cut’ to Your Reputation
• A Way to Build Loyalty
• Loyalty of Friends, Colleagues,
Subordinates, Teachers, etc
• Loyalty comes if you are trustworthy
• A Communication Tool
• Oral, Non Verbal Communication

Ingredients of Personal Brand
• Appearance
• Nice Outfit is 50% work done
• First Impression is Last Impression
• Communication
• Oral Communication
Command on Global Language - ENGLISH
•
• Body Language
• Effective Use of Body Language will help you to convince a
person
• Eye Contact, Hand Movement, etc
• Corporate Etiquettes
• Few Small Gestures can help you win over others.

Benefits…. • Its easier for you to build
network if you have brand
• Network will help you to get
knowledge faster than
others.
• Your Career will advance
more effectively
• You will have more
opportunities than others.
• You will create reputation as
a leader in your community
• More FUN, More FAME

Identify your USP (Unique Selling Proposition)
• Your Attitude
• Positive, Negative, Neutral
• Your Existing Relations
• Consistent, Having Ups and
Downs
• Your Professional Role
• Advance, Limited…
• Your Education
• Skill Sets
• Communication Skills
• Presentation Skills
• Philanthropic Efforts
• Involvement in Nobel Cause

A Structured Process May Help…
• Write your Mission
Statement
• Perform SWOT Analysis
• Write your Strategic
Branding Plan
• Know Your Audience
• Prioritize Activities
• Be Consistent – Use
Calendar
• Accept Responsibilities
• Be a Doer… not the Criticizer