About Walmart <ul><li>WalMart serves customers 200 million times per week </li></ul><ul><li>8,416 retail units in 15 count...
Goals  <ul><li>To drive down health care by using strengths of their business  </li></ul><ul><li>Working closely with othe...
Challenges <ul><li>Has 50% turnover rate with employees (minus salaried staff) </li></ul><ul><li>Company has to find 850,0...
Pitch <ul><li>Develop a  Twitter  and  Facebook  account for each local Walmart store </li></ul><ul><li>People who live in...
Social Media <ul><li>We will develop Facebook site for each Walmart store in different cities </li></ul><ul><li>Exp: “Walm...
Social Media Cont. <ul><li>Another Social Media site we can develop is a Twitter account </li></ul><ul><li>“Tweet” about a...
Blogging <ul><li>Another idea is to create a Blog for each individual Walmart </li></ul><ul><li>It will have not only sale...
Evaluation <ul><li>We can evaluate the success of these social media techniques by recording number of sales in first 6 mo...
Budget/Timeline <ul><li>This is completely free to do </li></ul><ul><li>We will assign people to be your certified Blogger...
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Adv 492 final

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Adv 492 final

  1. 2. About Walmart <ul><li>WalMart serves customers 200 million times per week </li></ul><ul><li>8,416 retail units in 15 countries </li></ul><ul><li>Fiscal year 2010 sales of $405 billion </li></ul><ul><li>Employees 2.1 million associates </li></ul>
  2. 3. Goals <ul><li>To drive down health care by using strengths of their business </li></ul><ul><li>Working closely with other business leaders to enhance health information technology </li></ul><ul><li>Save people money to help them live better was the goal of Sam Walton (creator) </li></ul>
  3. 4. Challenges <ul><li>Has 50% turnover rate with employees (minus salaried staff) </li></ul><ul><li>Company has to find 850,000 new employees each year </li></ul><ul><li>Opponents of “big box” stores </li></ul>
  4. 5. Pitch <ul><li>Develop a Twitter and Facebook account for each local Walmart store </li></ul><ul><li>People who live in each city will be able to view “status” of the nearest store </li></ul><ul><li>“Tweet” about all sales and promotions that are going on </li></ul><ul><li>Read about all the pros of Social Media Marketing </li></ul>
  5. 6. Social Media <ul><li>We will develop Facebook site for each Walmart store in different cities </li></ul><ul><li>Exp: “Walmart Macomb Township” </li></ul><ul><li>Make status updates with new promotions and sales that are going on </li></ul><ul><li>Get as many “fans” as possible </li></ul><ul><li>On all receipts we can put “Become a fan on Facebook! </li></ul><ul><li>facebook.com/walmartmacombtwp </li></ul>
  6. 7. Social Media Cont. <ul><li>Another Social Media site we can develop is a Twitter account </li></ul><ul><li>“Tweet” about all new promotions and sales that are happening at local stores </li></ul><ul><li>Get as many followers as possible </li></ul><ul><li>On all receipts we can put “Follow us on Twitter!” </li></ul><ul><li>twitter.com/walmartmacombtwp </li></ul>
  7. 8. Blogging <ul><li>Another idea is to create a Blog for each individual Walmart </li></ul><ul><li>It will have not only sales and promotions but will also contain </li></ul><ul><ul><li>Health/Exercise tips </li></ul></ul><ul><ul><li>Games for kids </li></ul></ul><ul><ul><li>Recipes etc. </li></ul></ul>
  8. 9. Evaluation <ul><li>We can evaluate the success of these social media techniques by recording number of sales in first 6 months then seeing how it progresses within 18 months </li></ul><ul><li>We can also record how many “fans” we get on Facebook and how many “followers” we get on Twitter </li></ul>
  9. 10. Budget/Timeline <ul><li>This is completely free to do </li></ul><ul><li>We will assign people to be your certified Bloggers and Social Media advertisers </li></ul><ul><li>These new tactics will increase sales and traffic to all Walmart stores and Supercenters </li></ul><ul><li>Holidays and weekends are when we will heavily promote </li></ul><ul><li>Monday-Thursday will be the low marketed timeframe </li></ul>

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