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Case study on marketing plan
 

Case study on marketing plan

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Case study

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    Case study on marketing plan Case study on marketing plan Document Transcript

    • Case Study on Marketing Plan<br />Ms Parekh after completing M.Sc. from Nagpur University decided to start business of her own. She focuses on developing a detergent that would be superior in terms of quality. She added mild perfumes that would remain on the cloths giving fresh feeling when person wears it over a long period.<br />She knew that detergent market was monopolized by multinationals like Surf and Ariel; local brands were available at lower price. She prepares her own marketing plan. <br />
      • Detergent will be available in two colors i.e. Blue & Red.
      • Prices would be lower than the leading brand.
      • In addition to advertising she would organize door to door selling in Nagpur.
      • Test marketing would be carried out in Nagpur and neighboring areas.
      • Within six month of marketing detergent powder she will introduce detergent cake & detergent liquid in the market.
      Q1.Do you approve her marketing plan?<br />Q2.What guidelines would you provide her to succeed with her plan?<br />Q3.What you feel about the future plan?<br />