Case Study on Marketing Plan<br />Ms Parekh after completing M.Sc. from Nagpur University decided to start business of her own. She focuses on developing a detergent that would be superior in terms of quality. She added mild perfumes that would remain on the cloths giving fresh feeling when person wears it over a long period.<br />She knew that detergent market was monopolized by multinationals like Surf and Ariel; local brands were available at lower price. She prepares her own marketing plan. <br />
Detergent will be available in two colors i.e. Blue & Red.
Prices would be lower than the leading brand.
In addition to advertising she would organize door to door selling in Nagpur.
Test marketing would be carried out in Nagpur and neighboring areas.
Within six month of marketing detergent powder she will introduce detergent cake & detergent liquid in the market.
Q1.Do you approve her marketing plan?<br />Q2.What guidelines would you provide her to succeed with her plan?<br />Q3.What you feel about the future plan?<br />