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Media on the Move :: Putting the Brand in the Palm of Consumers
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Media on the Move :: Putting the Brand in the Palm of Consumers

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The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers ...

The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.

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    Media on the Move :: Putting the Brand in the Palm of Consumers Media on the Move :: Putting the Brand in the Palm of Consumers Presentation Transcript

    • ➠ MEDIA ON THE MOVE PUTTING THE BRAND IN THE PALM OF CONSUMERS << CHALLENGES OPPORTUNITIES .: RYAN K MANCHEE DIRECTOR OF INNOVATION STRATEGY @rmanchee © 2012 MediaMind. A division of DG | All rights reserved
    • go backhome ? © 2012 MediaMind. A division of DG | All rights reserved
    • 2012 THIS YEAR there will be morenetworked devices thanhumans on the planet © 2012 MediaMind. A division of DG | All rights reserved
    • 84% © 2012 MediaMind. A division of DG | All rights reserved
    • HappyBirthday! © 2012 MediaMind. A division of DG | All rights reserved
    • It’s Sunny © 2012 MediaMind. A division of DG | All rights reserved
    • It’s Rainy © 2012 MediaMind. A division of DG | All rights reserved
    • It’s Snowy © 2012 MediaMind. A division of DG | All rights reserved
    • It’s Ringing! © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • 2xas TV | as PC © 2012 MediaMind. A division of DG | All rights reserved
    • Ad Spend vs Consumer Time Spent by Media Ad Spend per Media 43% 40% Time Spent per Media 23% 22% 16% 1% Mobile Web TV © 2012 MediaMind. A division of DG | All rights reserved
    • Mobile strategy? Si 45% No 55% © 2012 MediaMind. A division of DG | All rights reserved
    • Next year more people willsurf the web from a mobile phone than from a PC © 2012 MediaMind. A division of DG | All rights reserved
    • 20%mobile optimized websites © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • Last year, more data wasgenerated by individualsthan in the entire historyof mankind through 2010. © 2012 MediaMind. A division of DG | All rights reserved
    • 6Eb GLOBAL MOBILE DATA 6Petabytes Internet = 6 Exabytes = 6M Terabytes1,000 x WHOLE INTERNET © 2012 MediaMind. A division of DG | All rights reserved
    • 2015 Global Mobile TV$264m © 2012 MediaMind. A division of DG | All rights reserved
    • compare 42%instantly © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • visualization of search © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • 2017“human? How may I help you, ” © 2012 MediaMind. A division of DG | All rights reserved
    • 33%Social Interaction © 2012 MediaMind. A division of DG | All rights reserved
    • 55%Social Interaction @rmanchee © 2012 MediaMind. A division of DG | All rights reserved
    • Social Interaction100% @rmanchee © 2012 MediaMind. A division of DG | All rights reserved
    • 82% © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • 71% of mobile revenue © 2012 MediaMind. A division of DG | All rights reserved
    • looking beyond thebrowser © 2012 MediaMind. A division of DG | All rights reserved
    • 60/40 © 2012 MediaMind. A division of DG | All rights reserved
    • 50% by 2015, kids under 15 will use touchscreens© 2008 Eyeblaster. All rights reserved © 2012 MediaMind. A division of DG | All rights reserved
    • Smart Appliances © 2012 MediaMind. A division of DG | All rights reserved
    • The Third WaveUbiquitous Computing © 2012 MediaMind. A division of DG | All rights reserved
    • ∞=1 © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • 1=1 © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • 1=∞{ ubiquitous computing } © 2012 MediaMind. A division of DG | All rights reserved
    • [ targeted consumer ] addressable advertising >> © 2012 MediaMind. A division of DG | All rights reserved
    • Smart TagsRFID © 2012 MediaMind. A division of DG | All rights reserved
    • personallyidentifiable © 2010 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind. A division of DG
    • © 2012 MediaMind. A division of DG | All rights reserved
    • “id” © 2012 MediaMind. A division of DG | All rights reserved
    • “id” © 2012 MediaMind. A division of DG | All rights reserved
    • HD Ad Retarget 10% off RetargetInteract Purchase 5% off © 2011 MediaMind. A division of DG
    • Science Fiction or Fact?• Chips linked to Internet Active up to 500m radius• Wave-and-Pay + GPS Personal Identification Device (PID) targeted ads © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • [data] © 2012 MediaMind. A division of DG | All rights reserved
    • 3?screens © 2012 MediaMind. A division of DG | All rights reserved
    • 2ndmost looked at screen in home is the mobile © 2012 MediaMind. A division of DG | All rights reserved
    • © 2012 MediaMind. A division of DG | All rights reserved
    • © 2011 MediaMind. A division of DG
    • Cross Channel Online Campaign▶ In-App ▶ In-Stream▶ Mobile Web ▶ In-Page © 2012 MediaMind. A division of DG | All rights reserved
    • Tiny Screen Huge Results © 2012 MediaMind. A division of DG | All rights reserved
    • Evenings are mosteffectivefor mobile advertising © 2012 MediaMind. A division of DG | All rights reserved
    • appleTRUMPSandroid © 2012 MediaMind. A division of DG | All rights reserved
    • Mobile Rising Star © 2012 MediaMind. A division of DG | All rights reserved
    • more CTRclicksthan your PC © 2012 MediaMind. A division of DG | All rights reserved
    • more CTRclicksthan your PC © 2012 MediaMind. A division of DG | All rights reserved
    • Location, Location Location! © 2012 MediaMind. A division of DG | All rights reserved
    • 80% © 2012 MediaMind. A division of DG | All rights reserved
    • Keep it personal. © 2012 MediaMind. A division of DG | All rights reserved
    • Tell$me$and$Ill$forget;show$me$and$I$may$remember;involve$me$and$Ill$understand.$ $$$$$$$$$Chinese$Proverb$ © 2012 MediaMind. A division of DG | All rights reserved
    • Where the magic Your happenscomfort zone © 2012 MediaMind. A division of DG | All rights reserved
    • ¡Gracias! Ryan K Manchee ryan.manchee@mediamind.com @rmanchee | 972.800.0737@mediamind@dgitnetwork © 2011 MediaMind + DG A All rights reserved © 2012 MediaMind. | division of DG