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Media on the Move :: Putting the Brand in the Palm of Consumers

by Senior Director, Digital Innovations at Centro on Oct 17, 2012

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The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers ...

The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.

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Media on the Move :: Putting the Brand in the Palm of Consumers Media on the Move :: Putting the Brand in the Palm of Consumers Presentation Transcript