➠ MEDIA ON THE MOVE PUTTING THE BRAND IN THE PALM OF CONSUMERS                            << CHALLENGES    OPPORTUNITIES  ...
go backhome            ?     © 2012 MediaMind. A division of DG | All rights reserved
2012   THIS YEAR there will be morenetworked devices thanhumans on the planet         © 2012 MediaMind. A division of DG |...
84%  © 2012 MediaMind. A division of DG | All rights reserved
HappyBirthday!    © 2012 MediaMind. A division of DG | All rights reserved
It’s Sunny   © 2012 MediaMind. A division of DG | All rights reserved
It’s Rainy   © 2012 MediaMind. A division of DG | All rights reserved
It’s Snowy   © 2012 MediaMind. A division of DG | All rights reserved
It’s Ringing!   © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
2xas TV | as PC           © 2012 MediaMind. A division of DG | All rights reserved
Ad Spend vs Consumer Time Spent by Media     Ad Spend per Media           43%                                             ...
Mobile strategy?               Si              45%    No                    55%                          © 2012 MediaMind....
Next year       more people willsurf the web  from a mobile phone         than from a PC               © 2012 MediaMind. A...
20%mobile optimized websites                   © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
Last year, more data wasgenerated by individualsthan in the entire historyof mankind through 2010.                  © 2012...
6Eb   GLOBAL MOBILE DATA             6Petabytes  Internet = 6 Exabytes = 6M Terabytes1,000 x WHOLE INTERNET               ...
2015 Global Mobile TV$264m               © 2012 MediaMind. A division of DG | All rights reserved
compare        42%instantly            © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
visualization of search                © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
2017“human? How may I help you,       ”                       © 2012 MediaMind. A division of DG | All rights reserved
33%Social Interaction                     © 2012 MediaMind. A division of DG | All rights reserved
55%Social Interaction  @rmanchee                     © 2012 MediaMind. A division of DG | All rights reserved
Social Interaction100%  @rmanchee                     © 2012 MediaMind. A division of DG | All rights reserved
82%  © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
71% of mobile revenue               © 2012 MediaMind. A division of DG | All rights reserved
looking beyond thebrowser   © 2012 MediaMind. A division of DG | All rights reserved
60/40    © 2012 MediaMind. A division of DG | All rights reserved
50%                           by 2015, kids under 15 will use                      touchscreens© 2008 Eyeblaster. All righ...
Smart Appliances                   © 2012 MediaMind. A division of DG | All rights reserved
The Third WaveUbiquitous Computing                 © 2012 MediaMind. A division of DG | All rights reserved
∞=1  © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
1=1  © 2012 MediaMind. A division of DG | All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved
1=∞{ ubiquitous computing }                           © 2012 MediaMind. A division of DG | All rights reserved
[ targeted consumer ]     addressable advertising >>                                  © 2012 MediaMind. A division of DG |...
Smart TagsRFID             © 2012 MediaMind. A division of DG | All rights reserved
personallyidentifiable   © 2010 MediaMind Technologies Inc. | All rights reserved               © 2012 MediaMind. A divisi...
© 2012 MediaMind. A division of DG | All rights reserved
“id”       © 2012 MediaMind. A division of DG | All rights reserved
“id”       © 2012 MediaMind. A division of DG | All rights reserved
HD Ad                 Retarget                       10% off           RetargetInteract                         Purchase  ...
Science Fiction or Fact?• Chips linked to Internet     Active up to 500m radius• Wave-and-Pay + GPS                       ...
© 2012 MediaMind. A division of DG | All rights reserved
[data] © 2012 MediaMind. A division of DG | All rights reserved
3?screens     © 2012 MediaMind. A division of DG | All rights reserved
2ndmost looked at screen in home     is the mobile                     © 2012 MediaMind. A division of DG | All rights res...
© 2012 MediaMind. A division of DG | All rights reserved
© 2011 MediaMind. A division of DG
Cross Channel Online Campaign▶   In-App                                          ▶    In-Stream▶   Mobile Web             ...
Tiny Screen  Huge Results              © 2012 MediaMind. A division of DG | All rights reserved
Evenings are mosteffectivefor mobile advertising                         © 2012 MediaMind. A division of DG | All rights r...
appleTRUMPSandroid          © 2012 MediaMind. A division of DG | All rights reserved
Mobile Rising Star   © 2012 MediaMind. A division of DG | All rights reserved
more                                CTRclicksthan your PC               © 2012 MediaMind. A division of DG | All rights re...
more                                CTRclicksthan your PC               © 2012 MediaMind. A division of DG | All rights re...
Location, Location                     Location!                          © 2012 MediaMind. A division of DG | All rights ...
80%  © 2012 MediaMind. A division of DG | All rights reserved
Keep it personal.            © 2012 MediaMind. A division of DG | All rights reserved
Tell$me$and$Ill$forget;show$me$and$I$may$remember;involve$me$and$Ill$understand.$          $$$$$$$$$Chinese$Proverb$      ...
Where the            magic  Your     happenscomfort  zone             © 2012 MediaMind. A division of DG | All rights rese...
¡Gracias!               Ryan K Manchee                ryan.manchee@mediamind.com                   @rmanchee | 972.800.073...
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Media on the Move :: Putting the Brand in the Palm of Consumers

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The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.

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Transcript of "Media on the Move :: Putting the Brand in the Palm of Consumers"

  1. 1. ➠ MEDIA ON THE MOVE PUTTING THE BRAND IN THE PALM OF CONSUMERS << CHALLENGES OPPORTUNITIES .: RYAN K MANCHEE DIRECTOR OF INNOVATION STRATEGY @rmanchee © 2012 MediaMind. A division of DG | All rights reserved
  2. 2. go backhome ? © 2012 MediaMind. A division of DG | All rights reserved
  3. 3. 2012 THIS YEAR there will be morenetworked devices thanhumans on the planet © 2012 MediaMind. A division of DG | All rights reserved
  4. 4. 84% © 2012 MediaMind. A division of DG | All rights reserved
  5. 5. HappyBirthday! © 2012 MediaMind. A division of DG | All rights reserved
  6. 6. It’s Sunny © 2012 MediaMind. A division of DG | All rights reserved
  7. 7. It’s Rainy © 2012 MediaMind. A division of DG | All rights reserved
  8. 8. It’s Snowy © 2012 MediaMind. A division of DG | All rights reserved
  9. 9. It’s Ringing! © 2012 MediaMind. A division of DG | All rights reserved
  10. 10. © 2012 MediaMind. A division of DG | All rights reserved
  11. 11. © 2012 MediaMind. A division of DG | All rights reserved
  12. 12. © 2012 MediaMind. A division of DG | All rights reserved
  13. 13. © 2012 MediaMind. A division of DG | All rights reserved
  14. 14. © 2012 MediaMind. A division of DG | All rights reserved
  15. 15. 2xas TV | as PC © 2012 MediaMind. A division of DG | All rights reserved
  16. 16. Ad Spend vs Consumer Time Spent by Media Ad Spend per Media 43% 40% Time Spent per Media 23% 22% 16% 1% Mobile Web TV © 2012 MediaMind. A division of DG | All rights reserved
  17. 17. Mobile strategy? Si 45% No 55% © 2012 MediaMind. A division of DG | All rights reserved
  18. 18. Next year more people willsurf the web from a mobile phone than from a PC © 2012 MediaMind. A division of DG | All rights reserved
  19. 19. 20%mobile optimized websites © 2012 MediaMind. A division of DG | All rights reserved
  20. 20. © 2012 MediaMind. A division of DG | All rights reserved
  21. 21. Last year, more data wasgenerated by individualsthan in the entire historyof mankind through 2010. © 2012 MediaMind. A division of DG | All rights reserved
  22. 22. 6Eb GLOBAL MOBILE DATA 6Petabytes Internet = 6 Exabytes = 6M Terabytes1,000 x WHOLE INTERNET © 2012 MediaMind. A division of DG | All rights reserved
  23. 23. 2015 Global Mobile TV$264m © 2012 MediaMind. A division of DG | All rights reserved
  24. 24. compare 42%instantly © 2012 MediaMind. A division of DG | All rights reserved
  25. 25. © 2012 MediaMind. A division of DG | All rights reserved
  26. 26. visualization of search © 2012 MediaMind. A division of DG | All rights reserved
  27. 27. © 2012 MediaMind. A division of DG | All rights reserved
  28. 28. 2017“human? How may I help you, ” © 2012 MediaMind. A division of DG | All rights reserved
  29. 29. 33%Social Interaction © 2012 MediaMind. A division of DG | All rights reserved
  30. 30. 55%Social Interaction @rmanchee © 2012 MediaMind. A division of DG | All rights reserved
  31. 31. Social Interaction100% @rmanchee © 2012 MediaMind. A division of DG | All rights reserved
  32. 32. 82% © 2012 MediaMind. A division of DG | All rights reserved
  33. 33. © 2012 MediaMind. A division of DG | All rights reserved
  34. 34. 71% of mobile revenue © 2012 MediaMind. A division of DG | All rights reserved
  35. 35. looking beyond thebrowser © 2012 MediaMind. A division of DG | All rights reserved
  36. 36. 60/40 © 2012 MediaMind. A division of DG | All rights reserved
  37. 37. 50% by 2015, kids under 15 will use touchscreens© 2008 Eyeblaster. All rights reserved © 2012 MediaMind. A division of DG | All rights reserved
  38. 38. Smart Appliances © 2012 MediaMind. A division of DG | All rights reserved
  39. 39. The Third WaveUbiquitous Computing © 2012 MediaMind. A division of DG | All rights reserved
  40. 40. ∞=1 © 2012 MediaMind. A division of DG | All rights reserved
  41. 41. © 2012 MediaMind. A division of DG | All rights reserved
  42. 42. © 2012 MediaMind. A division of DG | All rights reserved
  43. 43. 1=1 © 2012 MediaMind. A division of DG | All rights reserved
  44. 44. © 2012 MediaMind. A division of DG | All rights reserved
  45. 45. 1=∞{ ubiquitous computing } © 2012 MediaMind. A division of DG | All rights reserved
  46. 46. [ targeted consumer ] addressable advertising >> © 2012 MediaMind. A division of DG | All rights reserved
  47. 47. Smart TagsRFID © 2012 MediaMind. A division of DG | All rights reserved
  48. 48. personallyidentifiable © 2010 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind. A division of DG
  49. 49. © 2012 MediaMind. A division of DG | All rights reserved
  50. 50. “id” © 2012 MediaMind. A division of DG | All rights reserved
  51. 51. “id” © 2012 MediaMind. A division of DG | All rights reserved
  52. 52. HD Ad Retarget 10% off RetargetInteract Purchase 5% off © 2011 MediaMind. A division of DG
  53. 53. Science Fiction or Fact?• Chips linked to Internet Active up to 500m radius• Wave-and-Pay + GPS Personal Identification Device (PID) targeted ads © 2012 MediaMind. A division of DG | All rights reserved
  54. 54. © 2012 MediaMind. A division of DG | All rights reserved
  55. 55. [data] © 2012 MediaMind. A division of DG | All rights reserved
  56. 56. 3?screens © 2012 MediaMind. A division of DG | All rights reserved
  57. 57. 2ndmost looked at screen in home is the mobile © 2012 MediaMind. A division of DG | All rights reserved
  58. 58. © 2012 MediaMind. A division of DG | All rights reserved
  59. 59. © 2011 MediaMind. A division of DG
  60. 60. Cross Channel Online Campaign▶ In-App ▶ In-Stream▶ Mobile Web ▶ In-Page © 2012 MediaMind. A division of DG | All rights reserved
  61. 61. Tiny Screen Huge Results © 2012 MediaMind. A division of DG | All rights reserved
  62. 62. Evenings are mosteffectivefor mobile advertising © 2012 MediaMind. A division of DG | All rights reserved
  63. 63. appleTRUMPSandroid © 2012 MediaMind. A division of DG | All rights reserved
  64. 64. Mobile Rising Star © 2012 MediaMind. A division of DG | All rights reserved
  65. 65. more CTRclicksthan your PC © 2012 MediaMind. A division of DG | All rights reserved
  66. 66. more CTRclicksthan your PC © 2012 MediaMind. A division of DG | All rights reserved
  67. 67. Location, Location Location! © 2012 MediaMind. A division of DG | All rights reserved
  68. 68. 80% © 2012 MediaMind. A division of DG | All rights reserved
  69. 69. Keep it personal. © 2012 MediaMind. A division of DG | All rights reserved
  70. 70. Tell$me$and$Ill$forget;show$me$and$I$may$remember;involve$me$and$Ill$understand.$ $$$$$$$$$Chinese$Proverb$ © 2012 MediaMind. A division of DG | All rights reserved
  71. 71. Where the magic Your happenscomfort zone © 2012 MediaMind. A division of DG | All rights reserved
  72. 72. ¡Gracias! Ryan K Manchee ryan.manchee@mediamind.com @rmanchee | 972.800.0737@mediamind@dgitnetwork © 2011 MediaMind + DG A All rights reserved © 2012 MediaMind. | division of DG

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