Inspire - Closing the Consumer Cycle
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Inspire - Closing the Consumer Cycle

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An innovation showcase of the next-wave of organic engagement

An innovation showcase of the next-wave of organic engagement

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Inspire - Closing the Consumer Cycle Inspire - Closing the Consumer Cycle Presentation Transcript

  • Closing the consumer cycle An innovation showcase of the next-wave of organic engagement@rmanchee © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • old new media traditional © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • off on TV | PC © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • off on TV | PC © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • connected internet of things > © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 7 billion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 5.1 billion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 4.2 billion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 2012 THIS YEAR there are more networked devices than humans on the planet © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • convergence w ev at er h v er ne he er w ev w h er © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Modern Family Viewing 86% © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV? 57% Checking Email Surfing for unrelated info 44% Visiting Social Networking site 44% Checking sports scores 34% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 16% © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Dual Screen Activities 25% Consumers go online after seeing TV ad Yahoo / Razonrfish Q4 2011 © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • automatic ACR content recognition © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 2-way communication © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Bluetooth 2-way Audio communication Visual WiFi NFC ? © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • assumed audience measurement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • accurate audience measurement )) © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12 $)
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Client-Side Solution >10 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • ✗ 20% ✗ ✗ © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Server-Side Solution <2 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 17+% FULL 4 MIN VIDEO 2.34% CTR © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • active engagement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • next? © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • #1 placement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Post-Production Product Placement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • {weetabix} won’t skip content © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • #2 connection © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • visual recognition © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • #3 interaction © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Andre © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • & lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • #4 communication © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • SteveJohnson Goal!! What an absolute corker!! Got to be man of the match now? 124 © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • #5 conversion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Tablets used more in the home © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • + 150k 1M+ + 50k + 50k €$£ + 150k + 100k + 50k + 150k + 250k + 50k © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • VersaTag+ Concept DSP+?! T T Spot ID = Ad ID T © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Last year, more data was generated by individuals than in the entire history of mankind through 2011 Data fast is growing © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • Cross-Channel Platform DG Servers Optimization One Display Report TV In-Stream deliver, engage, and Mobile measure a complete digital story Search © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • [ ENGAGEMENT EVERYWHERE ] © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • [ ] THANK YOU ENGAGEMENT EVERYWHERERyan K Mancheeryan.manchee@mediamind.com@rmanchee © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12