Inspire - Closing the Consumer Cycle
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Inspire - Closing the Consumer Cycle

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An innovation showcase of the next-wave of organic engagement

An innovation showcase of the next-wave of organic engagement

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Inspire - Closing the Consumer Cycle Presentation Transcript

  • 1. Closing the consumer cycle An innovation showcase of the next-wave of organic engagement@rmanchee © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 2. old new media traditional © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 3. off on TV | PC © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 4. off on TV | PC © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 5. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 6. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 7. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 8. connected internet of things > © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 9. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 10. 7 billion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 11. 5.1 billion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 12. 4.2 billion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 13. 2012 THIS YEAR there are more networked devices than humans on the planet © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 14. convergence w ev at er h v er ne he er w ev w h er © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 15. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 16. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 17. Modern Family Viewing 86% © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 18. Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV? 57% Checking Email Surfing for unrelated info 44% Visiting Social Networking site 44% Checking sports scores 34% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 16% © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 19. Dual Screen Activities 25% Consumers go online after seeing TV ad Yahoo / Razonrfish Q4 2011 © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 20. automatic ACR content recognition © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 21. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 22. 2-way communication © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 23. Bluetooth 2-way Audio communication Visual WiFi NFC ? © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 24. assumed audience measurement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 25. accurate audience measurement )) © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12 $)
  • 26. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 27. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 28. Client-Side Solution >10 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 29. ✗ 20% ✗ ✗ © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 30. Server-Side Solution <2 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 31. 17+% FULL 4 MIN VIDEO 2.34% CTR © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 32. active engagement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 33. next? © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 34. Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 35. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 36. #1 placement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 37. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 38. Post-Production Product Placement © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 39. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 40. {weetabix} won’t skip content © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 41. #2 connection © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 42. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 43. visual recognition © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 44. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 45. #3 interaction © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 46. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 47. Andre © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 48. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 49. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 50. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 51. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 52. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 53. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 54. & lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 55. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 56. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 57. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 58. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 59. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 60. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 61. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 62. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 63. #4 communication © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 64. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 65. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 66. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 67. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 68. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 69. SteveJohnson Goal!! What an absolute corker!! Got to be man of the match now? 124 © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 70. #5 conversion © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 71. Tablets used more in the home © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 72. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 73. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 74. + 150k 1M+ + 50k + 50k €$£ + 150k + 100k + 50k + 150k + 250k + 50k © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 75. VersaTag+ Concept DSP+?! T T Spot ID = Ad ID T © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 76. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 77. PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 78. Last year, more data was generated by individuals than in the entire history of mankind through 2011 Data fast is growing © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 79. © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 80. Cross-Channel Platform DG Servers Optimization One Display Report TV In-Stream deliver, engage, and Mobile measure a complete digital story Search © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 81. [ ENGAGEMENT EVERYWHERE ] © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12
  • 82. [ ] THANK YOU ENGAGEMENT EVERYWHERERyan K Mancheeryan.manchee@mediamind.com@rmanchee © 2012 Digital Generation Inc. All rights reserved.Thursday, December 13, 12