FabriQate GKIA Presentation-Jun2010
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FabriQate GKIA Presentation-Jun2010






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FabriQate GKIA Presentation-Jun2010 FabriQate GKIA Presentation-Jun2010 Presentation Transcript

  • Time honored tradition with cutting edge technology
  • The time honored tradition of Golden Key … with TECHNOLOGY and CREATIVE teams under one roof 2010 NOMINEE web ecommerce bespoke web 2.0 facebook apps mobile iPhone apps iPad apps mobile sites creative design branding 3D video social media digital marketing viral campaigns community mgmt internationalize digitize conceptualize interpretation
  • meet the team 这就是我们的队伍 ALL WORK is done by Our China based team No thing is sub-contracted to a third-party
  • time honored tradition + HYB RID HYB RID cutting edge technology
  • LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other
  • Customer Satisfaction is king And Quality is the difference
  • key FACTS
  • Customer Satisfaction is Most important… That equals Increased Sales and Higher Profits
    • Browsing  Investigating  Adding to Cart 
    • Look for More  Checkout/Pay  Register for future
    … and that’s why our work is driven by SATISFACTION & SURPRISE Cost per ENGAGEMENT STATS IT
  • Unity is Power + Golden Key Explodes as a Brand + Area Hotels, Property and Service Brands Dominate Their Marketplace + Customers Access the best Services in China and Golden Key Win’s Over International Brands
          • Translation and interpreting services
          • IVS/SEO and digital PR services
          • Design Services & Creative
          • Mobile Development & Digital Publishing
          • Website Design & Development
          • Hosting & Emails
          • Digital Marketing
          • Services Offered
  • WEB Content mgmt & micro-sites Ecommerce platforms Web 2.0 bespoke & web apps
    • Mobile friendly
    • HTML5 and JavaScript
    • Updatable (CMS)
    • Interactive Experience
    • Maximize Conversion
    • Marketing help
    • Review every 3 months
    • Beyond selling online
    • Integrated approach
    • Platform solution
    • APIs and Cloud services
    • Social Media elements
    USER experience guides our web development process
  • MOBILE our asset and yes… we do develop APPS iPad iPhone & Android: Froyo
  • Translation
    • Benefits include:
    • Reaching beyond borders and language barriers to a wider customer base
    • Dramatically increasing your booking engine's revenue potential
    • Improving the user experience on your website
    • Becoming more competitive in the global marketplace
    • Simplicity!
    Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the world. Thanks to our translation services we can tailor your website's content to any of the most widely spoken languages in the world—English, Spanish, German, French and Japanese. Many people feel that you need to duplicate your site online in multiple languages. That's simply not true. Just build one complete brochure page online outlining the property's value positioning in the language your customer's speak. Expand your market, stay ahead of your competition!
    • We offer design solutions for you or for your guests from your business centers:
      • Logo design
      • Graphic Design
      • Flyer Design
      • Brochure Design
      • Business cards, envelope, letterhead
      • A Corporate Identity Guide sets standards for all media developed.
    Digital Branding
  • The web is everywhere! But how many websites do you really use? Market Research Media Planning Finalise Digital Strategy Monitor & Police Get Brief Budget & Limitations Spreading & seeding Create specific Campaigns Digital Media Marketing
  • made possible only due to our hybrid approach : TECHNOLOGY + CREATIVE ANALYSIS Research 1 VISUAL GRAPHICS User Interface 2 CODE & CONTENT Testing 3 MARKETING SEO, Paid, Viral 4 MAINTENANCE Upgrades 5 LAUNCH Live end-to-end DIGITAL DEVELOPMENT
  • a surprise
          • Golden Key International Alliance
          • And to work our magic we built a new site: http://www.china-hotels.me
          • Yibin Hotel Website
          • And to work our magic we built a new site: http://www.yibin-hotel.com
          • Yibin Hotel Website: Yahoo
          • Yibin Hotel Website: Google
  • Find a place. Live translation. Call to Book. Connect back with hotel. Like a concierge that’s with the user everywhere.. On the go Hotel Concierge – on the go iPhone app
  • Case Studies
  • Our Film Clients Studio
  • Newspaper iPad app
  • Video steaming Catalogue Videos Images Portfolio Web-based backend Publicis Groupe iPhone app
  • Micro-Site Publicis Groupe Website
  • Streaming video content Movies. Showtimes. Cinemas. Magazine. Competitions. Social Media. Completely driven by a web-based backend. Film Studio app iPad app
  • Case-study: Olympics – London 2012
    • The Brief :
    • Helping SMEs and startups participate in the biggest event in London!
    • Challenges and what we did :
    • FabriQate has been involved in a long-term project to help bring together a variety of startups and SMEs in the UK as a means of digital media engagement through use of a open community platform. As the leading agency involved, we are proud to be involved in the greatest event in our own city!
    • Results and impact :
    • Keep tuned in … 2012 approaches!
    • Social Media, Digital Branding, Viral, Digital PR, iPhone apps, 3D & Video, AdverGames, SEO
  • LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other
  • SOCIAL MEDIA community management Responding to comments Creating Positive SENTIMENT Owning Search Engine Top Positions and Building Brands through Online New Media PR Maintaining accuracy and promoting the Golden Key and Member Hotel Brands Dominating Social Media Platforms Beating the competition Own the Internet
  • Social Media Has now allowed …
  • New Digital Media accessed by target market Mobile Game Viral Social Media Web based Mobile Other interactive Editorial Reviews Content Sharing 3D Games AdverGames SMS Mkting iPhone Apps Augmented Reality Mobile Sites Micro-Sites Humour Sites Influential Blogs Social Networks Tagging Viral Videos Media planning: Match the audiences digital footprint
  • ?
  • Time honored tradition with cutting edge technology