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Decision Analysis Evaluation Matrix

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  • 1. Decision Analysis Evaluation Matrix <----------------------------------- OPTIONS ----------------------------------> Example: Optimal Country for Online Games China Hong Kong S. Korea Japan Singapore Evaluation Criteria or Raw weights Value rating (0- Value rating (0- Value rating (0- Value rating (0- Value rating (0- Normalized weights Objective (100=max.) 10=best) 10=best) 10=best) 10=best) 10=best) Political: Optimize 0.217 485 Stable Govt 0.045 100 7 7 7 8 10 Startup Incentives 0.029 65 5 7 10 8 10 Trade Regulations 0.036 80 5 8 10 8 10 IP, License, TM etc & Business 0.045 100 2 4 10 10 10 Protection Wars, civil unrest 0.036 80 8 9 8 8 10 Govt Support, Relationships 0.027 60 6 8 10 7 5 Social / Cultural: 0.112 250 Maximize Acceptance Awareness 0.034 75 7 7 10 10 8 Trend 0.034 75 7 7 10 10 7 Acceptance 0.045 100 7 8 10 10 6 Market: Maximize 0.258 575 In-Country Potential 0.034 75 10 7 10 10 7 Access to In-Country 0.045 100 5 8 10 10 8 In-Country Competition 0.011 25 5 8 10 8 6 In-Country PC, Internet 0.045 100 5 8 10 9 8 Adoption Pricing Power in country 0.045 100 5 7 10 10 10 Potential - All Countries 0.034 75 10 10 10 10 10 Access to Other Countries 0.045 100 7 10 10 10 10 Financial: Minimize 0.204 455 Restrictions Investors: Access, Availability 0.034 75 7 8 10 8 10 Tax Impact & Incentives 0.036 80 6 8 9 7 10 Ease of Transactions 0.045 100 5 8 9 9 10 Currency Exchange 0.045 100 5 8 8 8 10 Can easily get Any $ amount 0.045 100 3 8 8 8 10 in/out of Country Operational: Maximize 0.209 465 Internet/Tech Networks, 0.045 100 6 7 10 8 7 Bandwidth, Infrastructure Skilled Software Labor 0.045 100 7 7 10 9 8 Cost of Hire, Fire Labor & Doing 0.045 100 9 8 5 7 7 Business Language Abilities / Customer 0.034 75 5 8 5 7 10 Service Ability to travel, trade in/out of 0.040 90 5 8 8 8 10 country Total 1.000 2230 6.067 7.704 9.061 8.711 8.834 2009 Copyright: Manas Kanungo <----------------------------------------Country Ratings--------------------------------------------->

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