Mobile Service Providers :: Survey Feedback
Upcoming SlideShare
Loading in...5
×
 

Mobile Service Providers :: Survey Feedback

on

  • 1,490 views

I did a survey in summer \'09, this is a presentation as it\'s feedback. It has some cool animations, have look. Free to download, just don\'t misuse. Thanks.

I did a survey in summer \'09, this is a presentation as it\'s feedback. It has some cool animations, have look. Free to download, just don\'t misuse. Thanks.

Statistics

Views

Total Views
1,490
Views on SlideShare
1,488
Embed Views
2

Actions

Likes
0
Downloads
66
Comments
0

2 Embeds 2

http://www.slideshare.net 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Airtel = 49 Vodafone= 43Idea= 23Virgin= 8Tata Indicom= 7Reliance= 6BSNL= 3Aircel= 1Total = 140
  • No. of respondents:1 year = 352 year = 303 year = 21>3 year = 54
  • No. of respondents:Prepaid = 97Postpaid = 43
  • Limitation: Aircel, Tata Indicom & BSNL respondents were so less that nothing could be made out of there responses about there disliking.
  • No. of respondents:Airtel =52Vodafone =48Idea = 13Others =9
  • No. of respondents:Hardly matters = 99Not Much = 37Matters lot = 4
  • Custom animation effects: tipping scales(Difficult)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and under BasicShapes select Oval (first row, second option from the left). Press and hold SHIFT and on the slide, drag to draw a circle.Select the oval. Under DrawingTools, on the Format tab, in theSize group, do the following:In the ShapeHeight box, enter2.16”.In the ShapeWidth box, enter2.16”.With the oval still selected, on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane, do the following:Select Solidfill.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the FormatShape dialog box, click LineColor in the left pane, and in the LineColor pane, click Noline.Also in the FormatShape dialog box, click 3-DFormat in the left pane, and in the 3-DFormat pane, do the following:Under Bevel, in the Top list, under Bevel, select Angle (second row, first option from the left).Next to the Top list, in the Width box, enter 5.5 pt, and in the Height box, enter 9.5 pt. Under Depth, in the Depth box, enter 3.5 pt.Also in the FormatShape dialog box, click 3-DRotation in the left pane, and in the 3-DRotation pane, under Rotation, do the following:In the X box, enter 297.8°. In the Y box, enter 298.9°. In the Z box, enter 65.2°.Also in the Format Shape dialog box, click Shadow in the left pane, and in the Shadow pane, do the following:In the Transparency box, enter 60%.In the Size box, enter 105%. In the Blur box, enter 15 pt. In the Angle box, enter 120°. In the Distance box, enter 9 pt.Drag the circle to the bottom of the slide. On the Home tab, in the Drawing group, click Arrange, point to Align and then select AlignCenter. On the Home tab, in the Drawing group, click Shapes, and under Rectangles select RoundedRectangle (second option from the left). On the slide, drag to draw a rounded rectangle.Drag the yellow diamond adjustment handle to the right to create a rounded top.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, in the ShapeHeight box, enter 4.2”, and in the ShapeWidth box, enter 0.18”.On the Home tab, in the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, in the left pane, click Fill, and in the Fill pane, do the following:Click Solidfill. In the Color list, under ThemeColors, select White, Background 1, Darker 15% (third row, first option from the left).Also in the FormatShape dialog box, in the left pane, click LineColor, and in the LineColor pane, click Noline.Also in the FormatShape dialog box, in the left pane, click 3-DFormat, and in the 3-DFormat pane, do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left). Next to the Top list, in the Width box, enter 10 pt,and in the Height box, enter 10 pt. Position the bottom of rectangle so that it slightly overlaps the oval.Select the rounded rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and select AlignCenter. With the rounded rectangle still selected, on the Home tab, in the Clipboard group, click the arrow below Paste and select Duplicate.Select the second rounded rectangle. Under DrawingTools, on the Format tab, in theSize group, do the following:In the ShapeHeight box, enter4.35”.In the ShapeWidth box, enter0.13”.With the second rounded rectangle still selected, on the Home tab, in the Drawing group, click Arrange, point to Rotate, and select RotateLeft 90°. Position the second (horizontal) round rectangle so that it slightly overlaps the top of the first, vertical round rectangle.Select the second (horizontal) round rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and select AlignCenter. Select the first (vertical) round rectangle. On the Home tab, in the Clipboard group, click the arrow below Paste and select Duplicate.Select the third (vertical) rounded rectangle. Under DrawingTools, on the Format tab, in theSize group, do the following:In the ShapeHeight box, enter0.32”.In the ShapeWidth box, enter0.32”.Position the third, smaller round rectangle at the intersection at the top of the first (vertical) and second (horizontal) round rectangles.Select the third, smaller round rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and select AlignCenter. Press and hold SHIFT and select the second (horizontal) and third (smaller) round rectangles. On the Home tab, in the Drawing group, click Arrange, and select Group.Select the oval. On the Home tab, in the Clipboard group, click the arrow below Paste and select Duplicate.Select the second oval. Under DrawingTools, on the Format tab, in theSize group, do the following:In the ShapeHeight box, enter1.93”.In the ShapeWidth box, enter1.93”.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 15% (third row, first option from the left).Also in the FormatShape dialog box, click Shadow in the left pane, and in the Shadow pane, in the Presets list, select NoShadow. Also in the FormatShape dialog box, click 3-DFormat in the left pane, and in the 3-DFormat pane, do the following:Under Bevel, in the Top list, under Bevel, select Slope (second row, fourth option from the left).Next to the Top list, in the Width box, enter 5.5 pt,and in the Height box, enter 5 pt. Under Bevel, in the Bottom list, under Bevel, select Angle (second row, first option from the left). Next to the Bottom list, in the Width box, enter 11 pt,and in the Height box, enter 5 pt.Also in the FormatShape dialog box, click 3-DRotation in the left pane, and in the 3-DRotation pane, under Rotation, do the following:In the X box, enter 287.8°.In the Y box, enter 297.1°.In the Z box, enter 74.1°.Position this oval (or dish) on the left side of the slide, approximately 2.5 inches below the horizontal round rectangleOn the Home tab, in the Drawing group, click Shapes, and under Lines select Line (first option from the left). On the slide, drag to draw a line from the left edge of the horizontal rectangle to the bottom left edge of the dish.Select the line. On the Home tab, in bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, and in the LineColor pane do the following:Click Solidline. Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the FormatShape dialog box, click LineStyle in the left pane, and in the LineStyle pane do the following:In the Width box, enter 3.75 pt. In the Dashtype list, select Round Dot (second option). In the Captype list, select Round. In the Jointype list, select Round. Select the line. On the Home tab, in the Clipboard group, click the arrow below Paste and select Duplicate. Select the second line. On the Home tab, in the Drawing group, click Arrange, point to Rotate, and select FlipHorizontal. Position the duplicate line so the top point is at the same position as the top point on the first line. Position the endpoint on the right edge of the dish.On the Home tab, in the Drawing group, click Arrange, and then select Send to Back. Press and hold CTRL and select both lines and the dish. On the Home tab, in the Drawing group, click Arrange, and select Group. Select the group (the two dotted lines and the dish). On the Home tab, in the Clipboard group, click the arrow below Paste and select Duplicate. Position the second group on the right side of the slide.Press and hold CTRL and select both left and right groups. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and select AlignSelectedObjects.Point to Align, and select AlignTop.Select Send to Back.To reproduce the animation effects on this slide, do the following:Select top horizontal bar group. On the Animations tab, in the Animations group, click CustomAnimations.In the CustomAnimation task pane, click AddEffect, point to Emphasis and select MoreEffects. In the AddEmphasisEffect dialog box, under Basic, select Spin, and then click OK.In the CustomAnimation task pane, select the animation effect, and then under Modify: Spin,do the following:In the Start list, select WithPrevious.In the Amount list, in the Custom box, enter 10, and then press ENTER. Also in the Amount list, select Clockwise.In the Speed list, select Fast.Click OK.Select the left dish group. In the CustomAnimation task pane, click AddEffect, point to MotionPaths, and select Up.In the CustomAnimation task pane, select the Up motion path, and then under Modify: Up,do the following:In the Start list, select WithPrevious. In the Speed list, select Fast. Click OK.In the CustomAnimation task pane, select the Up motion path effect. On the slide, press and hold the SHIFT key and drag the endpoint (red arrow) down to shorten the motion path to approximately .33” in length. (Note: If needed, zoom in to see the objects. On the View tab, in the Zoom group, click Zoom, and in the Zoom dialog box, in the Percent box enter 200%. After editing, on the View tab, in the Zoom group, click Fit to Window to return to the slide to its original size.)In the CustomAnimation task pane, click the arrow to the right of the Up motion path and select EffectOptions. In the Up dialog box, on the Effect tab, under Settings, clear both SmoothStart and SmoothEnd and then click OK.Select right dish group. In the CustomAnimation task pane, click the arrow next to AddEffect, point to MotionPaths, and select Down.In the CustomAnimation task pane, select the Down motion path, and then under Modify: Down, do the following:In the Start list, select WithPrevious. In the Speed list, select Fast.Click OK. In the CustomAnimation task pane, select the Down motion path. On the slide, press and hold SHIFT and drag the endpoint (red arrow) up to shorten the path to approximately .33” in length.In the CustomAnimation task pane, click the arrow next to the Down motion path and select EffectOptions. In the Down dialog box, on the Effect tab, under Settings, clear SmoothStart, clear SmoothEnd, and then click OK.Select the top horizontal bar group. In the CustomAnimation task pane, click the arrow next to AddEffect, point to Emphasis, and select MoreEffects. In the AddEmphasisEffect dialog box, under Basic, select Spin,and then click OK.In the CustomAnimation task pane, select the second Spin animation effect, and then under Modify: Spin do the following:In the Start list, select OnClick. In the Amount list, in the Custom box, enter 20°, and then press ENTER. Also in the Amount list, select Counterclockwise. In the Speed list, select Fast. Click OK.Select the left dish group. In the CustomAnimation task pane, click AddEffect, point to MotionPaths, and select Down. In the CustomAnimation task pane, select the Down motion path, and then under Modify: Down, do the following:In the Start list, select WithPrevious. In the Speed list, select Fast. Click OK.In the CustomAnimation task pane, select the Down motion path for the right dish. On the slide, press and hold SHIFT and drag the starting point (green arrow) to meet the endpoint (red arrow) from the first up motion path. (Note: If needed, zoom in to see the objects. On the View tab, in the Zoom group, click Zoom, and in the Zoom dialog box, in the Percent box, enter 200%. After editing, on the View tab, in the Zoom group, click Fit to Window to return to the slide to its original size.)On the slide, select the down motion path for the left dish and then drag the endpoint (red arrow) up to shorten the path to approximately .66” in length.In the CustomAnimation task pane, click the arrow next to the down motion path for the left dish, and then select EffectOptions. In the Down dialog box, on the Effect tab, under Settings, clear SmoothStart and SmoothEnd,and then click OK.Select the right dish group. In the CustomAnimation task pane, click AddEffect, point to MotionPath, and select Up.In the CustomAnimation task pane, select the Up motion path for the right dish, and then under Modify: Up,do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Click OK.In the CustomAnimation task pane, select the Up motion path for the right dish. On the slide, press and hold SHIFT and drag the starting point (green arrow) to meet the endpoint (red arrow) from the first down motion path.On the slide, select the upmotion path for the right dish, and then drag the endpoint (red arrow) up to shorten the path to approximately .66” in length.In the CustomAnimation task pane, click the arrow next to the upmotion path for the right dish and select EffectOptions. In the Up dialog box, on the Effect tab, under Settings, clear SmoothStart and SmoothEnd,and then click OK.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.In the Direction list, click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 65%.Click the button next to Color, and then click underThemeColors select White, Background 1 (first row, the first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 96%.Click the button next to Color, and then click underThemeColors select Black, Text 1, Lighter 50%(second row, the second option from the left).
  • No. of respondents:Not Aware = 46Aware= 96
  • No. of respondents:Yes = 128No = 12
  • No. of respondents:Yes = 28No = 112
  • No. of respondents:Yes = 26No = 114

Mobile Service Providers :: Survey Feedback Mobile Service Providers :: Survey Feedback Presentation Transcript

  • Mobile Service Providers
    Consumer Survey
  • Objective
    To know the brand image of various mobile service providers.
    To find out communication impact in terms of: brand recall, likeability, brand ambassador.
    To know about knowledge & preference for VAS.
  • Objective: One
    To know the brand image of various mobile service providers.
    To find out communication impact in terms of: brand recall, likeability, brand ambassador.
    To know about knowledge & preference for VAS.
  • Research Methodology
    Qualitative Approach
    Primary Data collected through Personal Interview.
    Time taken to interview one person: 10-15 minutes.
    Sample size – 140.
    Random sampling
    Areas covered: Noida, Faridabad, West Delhi, CP.
  • Current Mobile Service Provider of respondents
  • Usage of current mobile service provider
  • Percentage of prepaid and postpaid customer
  • Brands disliked
  • People would prefer to churn to the above brands if they are not satisfied with their existing provider.
    Brands Preferred while Churning
  • Brand Preference
    Airtel & Vodafone are preferred because of their good network and schemes.
    Airtel has an advantage of having low rates of internet usage through mobile.
    Reliance is preferred by high STD usage customers.
    Idea subscribers are generally unhappy because of network issues.
    Tata Indicom is mainly used for low call rates within their network.
    Aircel is not doing good with network otherwise its schemes and rates are lucrative.
  • Objective: Two
    To know the brand image of various mobile service providers.
    To find out communication impact in terms of: brand recall, likeability, brand ambassador.
    To know about knowledge & preference for VAS.
  • Most Remembered & Liked Ads In The Month of May
    5
    4
    3
    2
    1
    Vodafone
    Idea
    Airtel
    In this diagram Most Liked & Remembered ads are put on the scale of 1-5.
    -------------------Liked----------------
    Reliance
    Aircel
    Tata Indicom
    BSNL
    0 1 2 3 4 5
    -------------------Remembered----------------
  • Clarity of message
    Vodafone ads are liked by all but their message couldn’t be understood by many people.
    Airtel ads are well understood.
    Idea’s message of unity & democracy is understood well and appreciated.
    Reliance new theme and storyline is clear and good.
    Tata Indicom ads message is clear but they are annoying .
    Aircel ads surprisingly are not liked by most, its picturisation & lack of message clarity seems to be the loopholes.
  • Celebs as brand ambassador of Mobile Service Provider
  • Deepika association with BSNL is not liked because her image is far more classy than the brand she is endorsing.
    Dhoni with Aircel doesn’t goes well because he is endorsing so many ads so its tough to associate him with Aircel.
    Abishek's association with Idea is liked and fits in well.
  • Deepika
    BSNL
    Deepika:
    Gen-X icon
    BSNL:
    Old
    Miss Match….??
  • Objective: Three
    To know the brand image of various mobile service providers.
    To find out communication impact in terms of: brand recall, likeability, brand ambassador.
    To know about knowledge & preference for VAS.
  • Awareness About VAS
    Respondents were asked if they are aware of VAS and if they use any of VAS.
  • Only common VAS like caller tune and GPRS could be recalled mainly.
    Caller tune was among the most used VAS, GPRS by a few and M-cheque, PNR status, News & Stock updates among the rest.
    Suggestion:
    A shortcut key(s) in mobiles must be provided so that such services can be easily used and recalled. They must be just a click away.
  • Respondents were asked if they are aware of any new entrant in mobile service and followed by naming the same.
    Aircel launch awareness
  • Respondents were asked if they would like to switch to Aircel.
    Aircel Preference
  • Respondents were asked if they would try if a consumer good company like Onida, Whirlpool, Videocon comes up with mobile service.
    Scope for new entrant of a consumer good company
  • Low Tariffs and good network is priority.
    They must come with 3G from initial stage.
    Video conferencing must be given at low rates.
    Provide Home Delivery service for SIM card and various vouchers & top-ups must be given.
    Suggestions for a New Entrant
  • Target their existing users of their consumer good products.
    Must concentrate on telling how to use VAS rather than telling what VAS they are providing.
    Provide free calls & services in initial stage like Reliance did so that people try it.
    Suggestions for a New Entrant