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iLIFT TV manana samuseva

iLIFT TV manana samuseva

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  • 1. THE FIRST RUSSIAN MULTIPLATFORM REALITY ABOUTSTARTUPS, INVESTORS AND MONEY HD, REALITY TVTV+Web+Mob+Event+PR+Social Media+Incubator STARTUP COMMUNITYRelease Date - 10.03 -30.06.2012Broadcast: КоммерсантЪ TV, ДождьTV, YouTubeMobile Apps iPhone, iPadTarget Demografic: 18-45 ageKPI: Cover 15mln, Frequency 3+ 50%, GRP 300%Format: WEBisodes 150х2min, TV 100х2min
  • 3. MEGAFON INVESTS $1mln in startup
  • 4. TRENDS «PUSH» STRATEGY -TARGET 21-35 60 million Internet users 21 million from a mobile, 65% of communication Penetration of mobile Internet +25% $1bn-advertising in Runet —an increase of 37% of the 1 billion mark views clips a day in 20 million unique Youtube videos in Runet $ 185mln video advertising (forecast j. Son Pr) Sisco predicts to 2012-90% share of video 16-24 years at 90% controlled Internet Holdings, 35 million users, 13-35 years Нишевые сайты с Для построения высокими охвата показателями аффинитиИсточник:  TNS  Web  Index  –  Россия    
  • 5. i-LIFT.TV - FORMAT «FRAPA» Europe & USA“LIFT” -a place where startups meet with investors,and ideas with money. The idea of reality: "how to Lift up” in 2 minutes.There are 2 minutes in order to sell the idea, prototype, get investmentsKnow-how:1. MIPTV 20122.DIGITAL-MULTIPLATFORMTV, MOBILE, WEB 360 around the brand3.STARTUP COMMUNITY + INCUBATORСкворинг экспертов, съемки в Лифт с инвестором.Rating: Microsoft, Сколково, Intel, РВК4.iStreaming LIVE TV & Event TVTranslation from backstage, master classes withbusinessmen, breakfast with investors,format iPRORIV with sets from silicone valley5.VIDEO — NEW TRENDStartup trends in Social Media:Facebook, Twitter, Youtube150 videos on Youtube, ДождьTV, КоммерсантTV
  • 6. 2 MINUTES TO SELL A STARTUP TO AN INVESTOR2 season- 30 investors from Silicone and RussiaArkady Dvorkovich (Assistant to the President of the Russian Federation)Alexander (Sasha) Galitsky (Almaz Capital)Gleb Davidûk (iTech Capital)Alexander Turkot (Skolkovo)Max Medvedev (Adventure Seed Fund)Edward Shenderovich (Kite Ventures)Igor Taber (Intel Capital) Mike Tsygankov (Microsoft Seed Fund)Kirill Махариский( Nechaev (RNT-GLONASS, MER Seed Fund),Peter Vasterbaka (Angry Birds),Paul Bušet (Gmail, Google Adwords)Kevin Kolleran (Facebook)Bill Tai (CRV)Dave Mcclure (500startups)Sanilevič Sani (Yatic Venture Capital)Aaron Aba (Y-Combinator)Aidar Kaliev (VTB Capital)Peter Zhukov (Indigo Capital)Igor Agamirzian (MERs)Ruben Vardanian (Troika dialog, Sberbank)Sergey Nationals (Bystrov)Oleg Tinkov (Tinkov System),Mikhail Šamolin (Mts)Mikhail Prokhorov (Onexim::about)Max Marigold (Coherent)Nikolai Pryanishnikov (Microsoft)Vladimir Dolgov (Google)
  • 7. VIDEO-CONTENT – EХРERT GENERATION FORMATS - 150х2min Webisodes & Mobisodes, 100х2min TV EVENTS - iLIFTTV COFFE BREAK & iLIFTTV CLUBiLIFT - FORMAT «FRAPA» EUROPE & USAThe idea of “LIFT”- how to “lift up” in 2 minutes“LIFT” -a place where startups meet with investors,and ideas with money. The idea of reality: "how to Lift up” in 2 minutes.There are 2 minutes in order to sell the idea, prototype, get 1, 2 rounds ofinvestmentsiLIFTTV - 10 weekly filmings of startup- investor pitches and 5 videos in thedaily rotation on TV ,iLIFTTV COFFEE BREAK – weekly breakfast with investors with translationon i-LIFT.TV,iLIFTTV CLUB – monthly startup battles of 5 businessmen in the format of anafter party for young entrepreneurs with a club card!«Cкворинг» of startups by the board of experts of www.i-Lift.TV,The activity of users on Facebook, Twitter, Youtube!
  • 8. INCUBATOR www.i-Lift.TV. Streaming Live TVVirtual incubator, streaming live TV with backstage shooting of iLiftTV,video blogs, startups, expert Council of investors and startups, open-idfacebook, youtube, twitter and following-likeUSER MANUAL-CASE www.i-Lift.TV Startup companydraws up on www.i-Lift.TV an invest-teaser (idea, competitors, team, businessmodel, scale, market share, investments) the Expert Council selects startupsto shoot in the Lift and on TV. Know-how iStreaming Live TV-broadcast withbackstage and breakfast
  • 9. SOCIAL MEDIA БРЕНДА В ЛИФТ Стартап-комьюнити, Online-PR,реклама в ЛИФТ и вирусные ролики на главной YOUTUBE
  • 10. EVENT, iPad+iPhone AppsiLIFTTV - Weekly top 10 shooting startup pitchеs and 5 spots in the daily rotation on TV.iLIFTTV COFFEE BREAK – weekly breakfast with the investor with transmission toi-LIFT .TV.iLIFTTV CLUB - monthly startup battles of 5 business for money in the format of anAfter Party for the young entrepreneurs with a Club card!iPRORIV — Communicational platform with silicone valley and investors
  • 11. BUSINESS-PARTNER iLIFT1)Заставки и Product Placement - КоммерсантTV и ДождьTV5-7 video rotation per day2)Post-roll, Pre-roll, Overlay in the videos: 10 top of ru-net(Youtube, Яндекс-video, Rutube, Вконтакте)Making stylized videos of interviews and master- Title Planclasses for www.i-Lift.TV, iPhone, Youtube/iLiftTV Impressions 30 000 0003) Logo and Branding i-LIFT.TV CPM -Costwww.i-Lift.TV -200 000, Twitter -10000, Facebook per 1000 200 rub. impressions-10000, Youtube – 2 mln,Vkontakte 300 000 and iTunes (iPad, iPhone) СTR -Click-Event: STREAMING Live translation through 0.10% ratio4) и Masthead-banners Youtube Clicks 3 000 000-1,5 mln views, YVA-videos, Promoted Videos ,targetingon selected words CPС -Cost 2 rub. per click5)sponsorship iLIFTTV COFFE BREAK, iLIFTTVCLUB, iPRORIVKPI - 3,2mln users, 1 млн unique users, 50% -20min per day www.i-Lift.TV
  • 12. EVENTS
  • 13. МУЛЬТИПЛАТФОРМА Up to 1000000 dollars and the creation of a young Мультиплатформа succesful entrepreneur clubTV - air 100 iLift videos Streaming live TV of filming ,events and masterInternet – Webisodes- 150 2-minute classes- on line translationvideos from backstage+ videoblogsMobile - application iLiftTV for of investorsiPhone+ iPad Apps Events+ new format ofSocial media - apps startup battlesFacebook,YouTube,Twitter, i-LIFT.TVjoins partner ratings, investors andfunds, startup-grants: Microsoft,Skolkovo, МТС, Intel, CiscoVirtual incubator- growth of astartup during the project and searchof investments, growth of revenue
  • 14. iLIFTTV COFFEE BREAK - weekly breakfast with investors with translation on i-LIFT.TV1) during each shooting of a new iLift seasonthere will be a daily ‘breakfast with the investor’.2) Format: EventTV master-class from a famousinvestor + filmed on streaming live TV
  • 15. iLIFTTV CLUB - monthly startup battles of 5 businessmen in the format of an after party for young entrepreneurs with a club card!1)  Format: EventTV + RealityShow2) participants:Startups - 5 peopleAdvisory Council – 5 people3 Investors3) guests: funds, partners, media, startupsand brands
  • 16. iPRORIV — Communicational platform with silicone valley and investors1)  Format: EventTV + RealityShow + Forums2) participants: investors, startups,foundations, MEDIA partners3): master-classes from foreigninvestors, startup battles, forums,surveys
  • 17. EVENTS iLIFTTV COFFE BREAK – iLIFTTV CLUB – IPRORIV breakfast with the startup battle investor EventTVEvent format EventTV EventTV+ReallityShow +ReallityShow+ForumNumber of 50 200 600participantsNumber of events per 9 3 1seasonDuration 1,5 часа 3 часа 1 день TV+streaming live TVFilming streaming live TV TV+streaming live TV www.i-lift.t+ Коммерсант TV + Коммерсант TV +Webcast Дождь TV+ invited Дождь TV
  • 18. SPONSORSHIP iLIFTTV COFFE iLIFTTV CLUB – BREAK – breakfast IPRORIV startup battles with investorsThe participation of arepresentative of the + + +sponsorSponsors’ product + + +placementSite branding + + +iLift filming - + +Posting logos in iLift + +videos -References in MEDIA - -