Mobee Mobee Mobee Mobee
SMS GPRS WAP PORTAL
3.3 Billion Mobile Phones & Counting
We give you a perfect Mobile Solution
M obile and wireless market has been one of the fastest growing markets in the world and it is still growing
at a rapid pace. This opens up a huge market for financial, healthcare and other institutions interested in
offering value added services to their customers.
For many years, this phenomenal growth has been attracting many organizations to serve flexible solutions
and services to their customers. However, many organizations are succumbed by the pressure of catering
them in their business environment. Few common problems faced by the organizations:
. Diverse Delivery Channels and Servers in your business Environment?
Multiple applications to manage & serve your customers?
Security Shortfall is your problem?
. Overloading customers with too many Username and Passwords?
Is throughput and availability is your concern?
Manam Infotech, a global mobile & wireless products industry, addresses all these problems through
MobeeSuite® which is a complete package of enterprise messaging solution that help businesses to
interact with their customers naturally and provide real time information over various channels like SMS,
USSD, GPRS and IVR.
MobeeSuite® is an enterprise-ready, easy-to-use, and affordable delivery management solution that help enterprises
to deliver their services in channel independent way. MobeeSuite® product avoids having different solutions to cater
different delivery channels deployed in different places, and provides a unified solution to expose the business services
MobeeSuite provides an interactive web-based administrative interface to configure & manage services for different
channels and service. It also provides:
. Holistic view of all the services and their performance
Auditing, Graphing and Reporting based on each channel and combined
Branding and campaign management
. Service exposure to external applications
MobeeSuite supports its mission of redefining delivery channels by having a secure, scalable and flexible architecture.
It can receive requests from various channels like SMS, USSD, WAP, IVR, GPRS and many more...
USERS Components Admin External Systems
Routing User/Role Mgt. TCP/IP
Transaction Mgt. Service Orchestration HTTPS SMSC
Transport Mgt. POP3
IVR Service Mgt. E GSM Modem
USSD BPM FTP
LDAP Core Systems
PORTAL/ File/FTP E-Mail Database
Rich Clients Data Sources
Mobee SMS Mobee GPRS
MobeeSMS is a real time enterprise messaging solu- MobeeGPRS is a secure, reliable and user friendly
tion that help businesses to leverage the strength of mobile solution developed to leverage the strength of
SMS to automate their alerts and provide value added General Packet Radio Services(GPRS) to propagate
services to their customers. It can retrieve messages the information over the air using the GPRS enabled
from various channels like FTP, POP, Databases & mobile handsets. Mobiles should support java as we
JMS etc., and push them to the end customers on real need to install a small java client. Provides rich user
time basis. It can seamlessly interact with any type interface as the java client can directly access the mo-
of transactional system over HTTP, RMI, SOAP, Se- bile OS features. Support for Access Keys and Click
cure Sockets and Direct API calls. It supports multiple to Dial. Data propagated b/w client and server is very
SMSC, GSM Modem, HTTP Gateways. secure and abstract.
WAP Mobee PORTAL
MobeeWAP is an easy to use WAP based interface MobeePortal is a web content transform and extend-
for MobeeSuite services which can be accessed using ed portal framework which will help the enterprises
a mobile browser. Support for MMS, Ringtones, Au- to deliver the content in a channel independent way.
dio, Video etc. MobeeWAP help businesses to provide Different layouts for different mobiles based on screen
value added services to the customers. Businesses sizes and other attributes. It has extensive repository
can interact with their customers using MobeeWAP of mobiles and their specifications to adapt and op-
and provide them the latest & realtime access to their timize the content. Conent presentation is based on
services and business offering directly on their mobile W3C Standards and Recommendations. J2EE based
handsets. and Database Independent no client software required
All-In-One Box Solution
MobeeSuite provides an all-in-one box solution to all the service channels like SMS, GPRS, WAP, IVR, USSD, Portals
etc. MobeeSuite can be configured to expose its services to external applications through various protocols (e.g. SMS
service can be exposed as a webservice to intranet applications). Business users can just concentrate on services to
offer. Introducing a new service is very common and MobeeSuite allows it to do on the fly. Complex services that are
involved in multiple channels to complete the user request are made easy as the MobeeSuite offers high interoperability
between various channels. Business/Sales team can easily identify the potential of various services based on chan-
Easy to use rich interface makes the consumer delighted. Seamless integration with the transaction servers us-
ing various protocols like TCP/IP, HTTP, HTTPS, SOAP, SMTP, POP3, UDP, FTP etc. Existing bespoke applications
can use the services within no time. Open Architecture makes it more scalable and extendable. MobeeSuite also pro-
vides various protocols/components for security and monitoring capabilities. Uses well established methods for payment
through mobile. Various mobile devices support and the power of introducing new channels make MobeeSuite the defacto
standard for mobile solutions. Following steps describe the flow of the request in MobeeSuite
Identification of the source of the requested channel.
Authentication/Authorization based on the channel and/or parameters that are received.
Filters/Routers route it to the actual service based on the protocol/device.
Device/Channel Specific response(Multicasting if required).
Mobile Channels - Effective
MobeeSuite provides security through mSecure custom Results
protocol. Keeping the current mobile applications security Current Current mSecure mSecure
flaws in mind mSecure protocol is designed to provide an SMS GPRS SMS GPRS
End-to-End security communication solution from end-user End-to-End Security
(e.g. Mobile Handset) to the transaction server(e.g. Bank Message Integrity
server). Mutual Authentication
Mobile Operators provide A5 algorithm for SMS Non-Repudiation
message encryption which is proven to be vulnerable. Mo-
Prevent Replay Attacks
bile operator stores the message before it is forwarded to
the consumer. So operator’s staff can see the clear text at
any point of time which can be of serious issue for mobile
business transactions. SMS
mSecure protocol provides end-to-end security
even for SMS communication. Mobile users need to install
a small J2ME application on their mobile. mSecure protocol
is a defacto standard for GPRS based communication.
Follwing diagram depicts the way mSecure SMS works.
Encryption Using SequenceNo
Enter one time pword Decryption using Perform/Update
Details User mSecure GSM one time pword Transaction
Identity Message Network
User Mobile MobeeSuite Backend
Device Server User Server
User Interface Scalability
MobeeSuite provides an interactive administrator interface MobeeSuite supports multiple protocols & channels and
that can be accessed through Http/Https. Administrator can be easily extended to meet other future protocols
interface provides User/Role management, Customer Reg- or channel support. It can also be extended to meet the
istration, Service Orchestration, Template management, growing needs and requirements of your business. It of-
Campaign Management, Scheduling Reports, Health Status fers high Interoperability between various channels that
monitoring and Audit trials. simplifies the communication.
MobeeClient Graphing & Reporting
MobeeClient is a J2ME application which can be installed MobeeSuite provides strong reporting & graphing capa-
on any java enabled mobile devices. MobeeClient uses bilities. It can generate complex reports based on complex
mSecure protocol to interact with MobeeSuite to secure the business criteria. Some of its features include:
messages that are interchanged. It can be installed OTA Grouping of reports.
(Over the Air) or through any data transfer mechanism. Scheduling of reports and delivery through email.
MobeeClient can interact with MobeeSuite using SMS or Exporting reports into multiple formats like HTML, PDF,
GPRS. It can be customized for customer branding and Excel and CSV.
user preferences. Graphical reports like Pie Chart, Bar Charts etc.
Way Of Reaching Consumers
MobeeSuite provides a complete auditing feature for the MobeeSuite enterprise product is built on open standards
enterprise system. It keeps track of the complete flow of and sophisticated frameworks which reduces the time to
the system which includes the tracking of all user actions, market and cost of the implementation. MobeeSuite can
outgoing and incoming alerts, messages propagate through be installed on any operating system that supports java
various channels in the system. and can work with any jdbc compliant database.
MobeeSuite has been designed and load tested to meet the MobeeSuite supports clustering features by having the
performance and scalability requirement of critical transac- multiple instances, if one system fails other system can
tional systems. Throughput of the system with SMSC simu- take over. MobeeHSM can be configured to monitor all the
lator is approx. 8,000 messages/sec, for a single instance instances of the MobeeSuite in the network. MobeeSuite
of MobeeSuite. This can be improved by having multiple uses global spaces mechanism and MQs to make sure
instances running in parallel. With actual SMSC it varies that every request is answered even when the system
from 500 – 1500 messages/sec. Throughput of the other fails. Administrator will be notified through SMS/Email in
gateways depends on the gateway hardware(GSM Modem) case of a failure/disaster.
and the band width(HTTP Gateway).
The transmission speed of the mobile solution depends on
numerous factors. It depends on the strength of the signal MobeeSuite supports multiple SMSC gateways at the same
received by the user’s mobile phone. Therefore it depends time for receiving/delivering messages. It also supports
on the location of the user, the traffic of the network, the GSM Modem for sending messages and HTTP gateway
number of base towers in the area around the user s mobile for sending/receiving messages. It can intelligently route
and etc. All these factors can influence the speed of trans- messages depending on the cost per message configura-
mission, thus no actual experiment can be conducted. tion. Administrator can enable or disable the gateways
through admin interface. Scheduling of messages can be
done either in the system or using the gateway features.
Key factors of the Mobile trend:
• Focus on Value Added Services by Mobile Operators and financial institutions.
• Market demand to improve quality of services and further leverage the benefits of self-service
• Continued growth and adoption of mobile technologies.
• Huge growth in the number of mobile phone users, their increasing willingness to use their phones
for commerce, and the increased capabilities of the phones that they use.
Benefits to the Provider
• Providing an always on and connected transacting channel via the mobile network, providing the
customer with the convenience of anytime, anyplace access
• Increasing the use of existing infrastructure and thereby further benefiting from this investment.
• Increased security and lowered risk when compared with other payment mechanisms.
• Increasing the number of m-transactions that customers perform by enabling them to do things not
possible previously or by providing them with a more convenient way to interact.
• Campaigning,Branding and Advertisement
Benefits to the Consumer
• Interactive and easy to use
• Real-time/instant access
• Access through various channels
Manam Infotech Pvt. Ltd.
#406, OMBR Layout, Kasturi Nagar,
Bangalore - 560043, India
Tel: +91 80 4115 4583
Fax:+91 80 4206 3188