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HOW TO GET THE MOST VALUE
OUT OF SOCIAL MEDIA IN
2014
MANA IONESCU
LIGHTSPANDIGITAL.COM
@MANAMICA
MANA@LIGHTSPANDIGITAL.CO...
HOW CLEAR IS YOUR
TARGET?
HE WHO WOULD ARRIVE AT THE APPOINTED END MUST FOLLOW A SINGLE ROAD
AND NOT WANDER THROUGH MANY W...
FROM “AWARENESS" TO
“BUY”
RESULT

WEBSITE CONFIRMATION, EMAIL CONFIRMATION, PERSONAL
WELCOME

ACTION
ACTION

EMAIL, REMARK...
WHAT WORKED LAST YEAR?
WHAT’S MY AVERAGE VALUE PER WEBSITE VISITOR?
WHERE ARE MY LEADS COMING FROM?
WHAT DO MY LEADS CARE ...
FACE THE TRUTH
WHAT IS NOT WORKING?
DOES MY WEBSITE CONVERT?
DO MY SALES EFFORTS WORK?
DO MY MESSAGES RESONATE?

5

MANA I...
GET THE BEST…
WEBSITE!
FOLLOW THESE RULES TO IMPROVE WEBSITE CONVERSION:
UNDERSTAND YOUR VISITORS
TEST MULTIPLE OPTIONS
GI...
GOALS ARE NOT ENOUGH
OBJECTIVES

DRIVE AN X% INCREASE IN WEBSITE VISITS FROM SOCIAL MEDIA

KPI
WEBSITE VISITS PER SOCIAL A...
SOCIAL MEDIA IS A WALKWAY NOT A CASH
REGISTER
SPEND RESOURCES TO CREATE COMPELLING REASONS FOR PEOPLE
TO USE YOUR SOCIAL M...
DON’T WORRY… & DON’T BE
IGNORANT

WHAT YOU CAN GET OUT OF SOCIAL MEDIA IS ONLY LIMITED BY THE
LIMITS OF YOUR UNDERSTANDING...
GET COMFORTABLE WITH BEING
UNCOMFORTABLE

LEARN A NEW SOCIAL MEDIA TOOL - TRY SOCIALBRO
HIRE SOMEONE AND GIVE THEM TRUST
D...
DO MORE THAN YOU EVER
DID

TAKE THE SIMPLEST EMAIL NEWSLETTER
TEMPLATE FROM CONSTANT CONTACT AND
SEND A MESSAGE TO YOUR LI...
BE PERSISTENT
#PROTIP: AVOID THE TEMPTATION TO CONSTANTLY LOOK FOR BIG
MARKETING CAMPAIGN IDEAS. YOU ONLY NEED ONE OR TWO ...
BE A LITTLE DATA
OBSESSED
LOG ON TO YOUR GOOGLE ANALYTICS ACCOUNT
GO TO THIS LINK: HTTP://LDIG.IT/GADASHBOARD
SELECT YOUR ...
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How to get the most value out of social media in 2014

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Delivering and measuring social media value is not a simple math exercise. It's a discipline which starts with setting channel-based objectives, building strategic maps and executing flawlessly. It takes courage and expertise. Here are the steps to take to ensure you are ready to get the most value out of social media in 2014.

Published in: Business, Technology

Transcript of "How to get the most value out of social media in 2014"

  1. 1. HOW TO GET THE MOST VALUE OUT OF SOCIAL MEDIA IN 2014 MANA IONESCU LIGHTSPANDIGITAL.COM @MANAMICA MANA@LIGHTSPANDIGITAL.COM
  2. 2. HOW CLEAR IS YOUR TARGET? HE WHO WOULD ARRIVE AT THE APPOINTED END MUST FOLLOW A SINGLE ROAD AND NOT WANDER THROUGH MANY WAYS. ~ SENECA SOCIAL MEDIA IS NOT A GOAL IN ITSELF - WHERE DO YOU WANT IT TO LEAD TO? ARE YOU READY AND WILLING TO COMMIT TO ONE WAY TO GET THERE? 2 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  3. 3. FROM “AWARENESS" TO “BUY” RESULT WEBSITE CONFIRMATION, EMAIL CONFIRMATION, PERSONAL WELCOME ACTION ACTION EMAIL, REMARKETING ADS, SALES, MARKETING AUTOMATION, SOCIAL MEDIA DESIRE DESIRE SOCIAL, EMAIL, ADS, PR, CELEBRITY ENDORSEMENTS, ONLINE REVIEWS, WORD OF MOUTH SOCIAL, CONTENT MARKETING, ONLINE REVIEWS, WORD OF MOUTH, PR, CUSTOMER SERVICE. OPINION OPINION SOCIAL, CONTENT MARKETING, SEO, AD SERVING, WORD OF MOUTH, DIRECT MAIL, OUTDOOR ADS, PRINT ADS, SPONSORSHIPS, PR. AUDIENCE AWARENESS AUDIENCE AWARENESS 3 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  4. 4. WHAT WORKED LAST YEAR? WHAT’S MY AVERAGE VALUE PER WEBSITE VISITOR? WHERE ARE MY LEADS COMING FROM? WHAT DO MY LEADS CARE ABOUT? WHY SHOULD THEY BUY FROM ME? 4 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  5. 5. FACE THE TRUTH WHAT IS NOT WORKING? DOES MY WEBSITE CONVERT? DO MY SALES EFFORTS WORK? DO MY MESSAGES RESONATE? 5 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  6. 6. GET THE BEST… WEBSITE! FOLLOW THESE RULES TO IMPROVE WEBSITE CONVERSION: UNDERSTAND YOUR VISITORS TEST MULTIPLE OPTIONS GIVE THE “WHY” SIMPLIFY 6 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  7. 7. GOALS ARE NOT ENOUGH OBJECTIVES DRIVE AN X% INCREASE IN WEBSITE VISITS FROM SOCIAL MEDIA KPI WEBSITE VISITS PER SOCIAL AUDIENCE MEMBER VISITS PER CHANNEL PER PERIOD INCREASE IN SOCIAL AUDIENCE MEASUREMENTS PERFORMANCE BY CONTENT AND CAMPAIGN 7 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  8. 8. SOCIAL MEDIA IS A WALKWAY NOT A CASH REGISTER SPEND RESOURCES TO CREATE COMPELLING REASONS FOR PEOPLE TO USE YOUR SOCIAL MEDIA WALKWAY: STOP SELLING, START SOLVING PROBLEMS “HOW TO…” “WHY…” “TOP 10 WAYS TO…” 8 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  9. 9. DON’T WORRY… & DON’T BE IGNORANT WHAT YOU CAN GET OUT OF SOCIAL MEDIA IS ONLY LIMITED BY THE LIMITS OF YOUR UNDERSTANDING. BE INVOLVED! 9 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  10. 10. GET COMFORTABLE WITH BEING UNCOMFORTABLE LEARN A NEW SOCIAL MEDIA TOOL - TRY SOCIALBRO HIRE SOMEONE AND GIVE THEM TRUST DECIDE TO SHARE YOUR STORIES VIA BLOGGING TALK TO 5 NEW SOCIAL MEDIA STRANGERS EVERY DAY 10 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  11. 11. DO MORE THAN YOU EVER DID TAKE THE SIMPLEST EMAIL NEWSLETTER TEMPLATE FROM CONSTANT CONTACT AND SEND A MESSAGE TO YOUR LIST: • 3 THINGS YOU LEARNED IN 2013 • 3 THINGS YOU HOPE FOR 2014 • INVITE YOUR LIST TO JOIN YOU FOR AN EVENT OR JUST COFFEE • STOP ALL “BUTS, WHAT IFS, ETC” READ THE WORDS OF BRUCE. FINISH NEWSLETTER, PRESS SEND. 11 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  12. 12. BE PERSISTENT #PROTIP: AVOID THE TEMPTATION TO CONSTANTLY LOOK FOR BIG MARKETING CAMPAIGN IDEAS. YOU ONLY NEED ONE OR TWO OF THOSE A YEAR. YOUR BEST RESULTS WILL COME FROM PUMPING UP THE VOLUME AND EXECUTING FLAWLESSLY. 12 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
  13. 13. BE A LITTLE DATA OBSESSED LOG ON TO YOUR GOOGLE ANALYTICS ACCOUNT GO TO THIS LINK: HTTP://LDIG.IT/GADASHBOARD SELECT YOUR WEBSITE CLICK: “CREATE” ENJOY YOUR DASHBOARD 13 MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . MANA@LIGHTSPANDIGITAL.COM
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