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Pinterest for Marketers

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  • 1. MILESTONES•  2004 -> BLOGS•  2006 -> TWITTER•  2008 -> FACEBOOK•  2010 -> FOURSQUARE•  2012 -> PINTEREST
  • 2. Why is Pinteresting?
  • 3. Source: Modea
  • 4. Source: Modea22k visitors from Romania in January Source: Google Ad Planner
  • 5. Why should I be Pinterested?
  • 6. First Mover Advantage•  It separates you from competition•  It’s emotional•  It’s aspirational
  • 7. Brand Recognition•  New product launch•  Brand video how-tos
  • 8. Drive Traffic to Your Website•  Online catalog•  Exclusive offerings
  • 9. Research•  Pins from visitors•  Test options•  Influencer research
  • 10. Pin to Win•  Ask people to pin your stuff in a dedicated board•  Ask people to repin your stuff•  Ask people to pin their stuff
  • 11. Brands on Pinterest
  • 12. Buying on Pinterest I bought two pair of jeans from SalsaJeans.com when I came across their page on Pinterest
  • 13. Pinterest.com/manafu

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