• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Evolving Media space - India Scenario
 

Evolving Media space - India Scenario

on

  • 1,568 views

Changing media landscape in India

Changing media landscape in India

Statistics

Views

Total Views
1,568
Views on SlideShare
1,568
Embed Views
0

Actions

Likes
1
Downloads
32
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Radio City Bangalore is India's first private FM radio station and was started on July 3, 2001. It launched with presenters such as Rohit Barker, Darius Sunawala, JonzieKurian and Suresh Venkat.Times FM (now Radio Mirchi) The company was formed in June 1999 post the first phase of licensing.[2] The Information Broadcasting Ministry offered 108 frequency across 40 cities and ENIL got the maximum of them. It started its operations with the launch of its services in Indore on 4 October 2001.http://en.wikipedia.org/wiki/FM_broadcasting_in_India
  • Radio City Bangalore is India's first private FM radio station and was started on July 3, 2001. It launched with presenters such as Rohit Barker, Darius Sunawala, JonzieKurian and Suresh Venkat.Times FM (now Radio Mirchi) The company was formed in June 1999 post the first phase of licensing.[2] The Information Broadcasting Ministry offered 108 frequency across 40 cities and ENIL got the maximum of them.It started its operations with the launch of its services in Indore on 4 October 2001.http://en.wikipedia.org/wiki/FM_broadcasting_in_India
  • The latest are:2010 - Filmfare Best Music Director Award - Delhi 62012 - Filmfare Best Music Director Award - RockstarFF South2011 - Best Music Direction (Tamil) - VinnaithaandiVaruvaayaaFF South 2011 - Best Music Direction (Telugu) - Ye MaayaChesaveGulzar has received maximum Filmfare Awards in Hindi – approx 20 Filmfare awards
  • The latest are:2010 - Filmfare Best Music Director Award - Delhi 62012 - Filmfare Best Music Director Award - RockstarFF South2011 - Best Music Direction (Tamil) - VinnaithaandiVaruvaayaaFF South 2011 - Best Music Direction (Telugu) - Ye MaayaChesaveGulzar has received maximum Filmfare Awards in Hindi – approx 20 Filmfare awards
  • Media: Mindshare, Madison World, Lodestar Universal, Lintas Media Group, Percept Media, Starcom, Carat, Dentsu Media, Zenith Optimedia, Maxus, Mudra Max, MediaCom, OMD, TME, Media Planning GroupCreative: Ogilvy, JWT, Lowe Lintas, Mudra India, McCann Erickson, DDB Mudra, Leo Burnett, DraftfcbUlka, Dentsu, Taproot, Contract, Grey Worldwide, Percept/H, Creativeland Asia, RK Swamy BBDO, BBDO India, Rediffusion YR, Euro RSCG, M&C Saatchi, TBWA India
  • Owned by Jagranprakashan ltd.2. DainikBhaskar – 14,416 mn - Hindi3. Hindustan – 12,246 mn – Hindi4. MalayalaManorama – 9,760 mn – Malayalum5. Amar Ujala – 8,434 mn – Hindi6. Times of India – 7,615 mn – English
  • 1. Three Idiots.. INR 385crore – 20092. Ektha Tigre.. INR 310 crore – 20123. YehJawanihaiDiwani… INR 270 crore – 2013
  • There were 2.1 billion mobile Web users in the world at the end of 2012.According to estimates by The ITU (June, 2012), there were 2.1 billion active mobile-broadband subscriptions in the world. That is 29.5 percent of the global population. • Mobile-broadband subscriptions have grown 40 percent annually over the last three years. • Mobile-broadband subscription outnumber fixed broadband subscriptions 3:1. • In developed countries mobile-broadband users often also have access to a fixed-broadband connection, but in developing countries mobile broadband is often the only access method available to people. • Ericsson (November 2012) forecasts that global mobile broadband subscriptions will reach 1.5 billion at the end of 2012, and 6.5 billion in 2018. The mobile phone will continue to be the dominant mobile broadband access device.http://mobithinking.com/mobile-marketing-tools/latest-mobile-statsIndia Stats: Mobile Internet Users According to the latest report of IAMAI and IMRB, of the total 150 million internet users in India, there are around 87.1 million mobile internet users till Dec. 2012 and this number is expected to reach 130.6 million by march 2014 and 164.8 million by march 2015. On an average, a mobile internet user spent about Rs 198  towards internet expenses. Also, according to Gartner, India’s mobile services market will reach Rs 1.2 lakh crore in 2013, up 8% from 2012 revenue of Rs 1.1 lakh crore. As per the findings, social networking is considered to be the main Internet activity done on a mobile phone compared to Email, 33% and 32% respectively.See more at: http://www.iamwire.com/2013/06/indian-mobile-landscape-2013/#sthash.lO1Db56d.dpuf
  • Smartphone MarketIt has been predicted that India will become the world’s third largest smartphone market by 2017 after China and U.S. According to KPCB’s latest report there are 67 million smartphone subscribers, which is 6% of the total subscribers in India, growing at the rate of 52% YoY. Also via CMR’s (CyberMedia research) report, Samsung leads the smartphone segment in India. The market share of top 3 Smartphone Manufactures in India is depicted below:Samsung – 45%Nokia – 13.3%Sony – 8.3%Others – 35.4%See more at: http://www.iamwire.com/2013/06/indian-mobile-landscape-2013/#sthash.lO1Db56d.oKYRExx5.dpuf27 million Smartphone Users in Urban India says Nielsen Informate Mobile Insights• The 18-24 age group has the highest incidence of smartphone users (13%) • Nearly 1 in 5 SEC A mobile phone users in Urban India have a smartphone (18%) • 22 Million smart phone owners use it for Social Networkinghttp://www.nielsen.com/in/en/nielsen-pressroom/2012/smartphone-incidence.html
  • Pune now a preferred destination for animation and gamingPUNE: The stunning visual effects in the movie 'Life of Pi', which recently won an Oscar in the VFX category, have a Pune stamp on them. Five Puneites contributed in the making of those cutting edge storm sequences, the lifelike animals, and the backbone of the film - the lifeboat, among other animations.Till today, you may have only enjoyed those stunning visual effects in 'Life of Pi' which just won an Oscar in the VFX category, but now, take pride in them too. After all, they have a Pune stamp on them, what with five Puneites having contributed to the making of those edge-of-the-seat storm sequences, the sinking life-like animals, and the backbone of the film - the lifeboat, among others.http://articles.timesofindia.indiatimes.com/2013-03-04/pune/37436155_1_animation-film-preferred-destination-delhi-safari
  • http://www.socialbakers.com/facebook-statistics/indiaVodafone ZooZoos – 13.71 mnTata Docomo – 13.49 mnNokia – 7.6 mnFastrack – 7.2Samsung Mobile India – 7.03 mnKingfisher – 6.1 mn
  • "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964.[1] McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage"; a later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error.
  • Hicky's Bengal Gazette was an English newspaper published from Kolkata (then Calcutta), India. It was the first major newspaper in India, started in 1780. It was published for two years.It was a weekly newspaper, and was founded on January 29, 1780, in Calcutta, the capital of British India. The paper ceased publication on March 23, 1782.
  • Hum Log (We People) was Indian television's first soap opera. It began telecast on Doordarshan, India's national network on July 7, 1984, then the only television channel of India, and it quickly became immensely popular. Indian audiences loved the show and the characters became legendary and a common topic of discussion. Hum Log is the story of an Indian middle-class family of the 1980s and their daily struggles and aspirations.[1][2][3]The idea of the TV series came to then Information and Broadcasting Minister, VasantSathe, after a Mexican trip in 1982, and soon the idea for Hum Log was developed in collaboration with writer ManoharShyam Joshi, who scripted the series, and filmmaker, P. Kumar Vasudev, who went on direct the series.[4] The title score was composed by music director Anil Biswas
  • VSNL starts India's first Internet service todayAugust 14, 1995: India's overseas communications monopoly, Videsh Sanchar Nigam Limited (VSNL) today launched India's first full Internet service for public access. The Gateway Internet Access Service (GIAS) was launched one week after the deadline Chairman and Managing Director B K Syngal had given The Indian Techonomist, but before India's August 15th Independence Day, a favourite for public-sector inaugurations.VSNL stated that while the GIAS will be available immediately from Bombay, Delhi, Calcutta and Madras, it will be directly connected to Pune and Bangalore "shortly". Users from other locations can connect through the Department of Telecommunications' I-NET, an X.25 network accessed through leased lines or at a concessional dial-up rate from almost anywhere.The connection between VSNL and MCI in the US starts with "multiple 64kbps" links, which will "grow into T1 or E1 by the end of the year."The pricing structure and other information is the same as previously believed - $160 for 250 hours for individuals (shell accounts); about $500 for institutional dial-up SLIP/PPP accounts; much more for leased lines, and a ridiculous $16 for 250 hours for "students", to be made available later this year. http://dxm.org/techonomist/news/vsnlnow.htmlhttp://www.bnetindia.com/html/internet_in_india.htm
  • Total number of registered publications, as on 31st March, 2012: 86,754 The number of new publications registered during 2011-12: 4,545Percentage of growth of total registered publications over the previous year: 5.51 %http://rni.nic.in/………………….The total no of registered newspapers are 82,237. The no of new newspapers registered during 2010-11 stood at 4853. The RNI approved 13,229 titles for the year 2010. The largest number of newspapers and periodicals registered in any Indian language was in Hindi at 32,793. English had the second largest number of newspapers and periodicals which was 11,478. The total circulation of newspapers stood at 32,92,04,841 as against 30,88,16,563 copies in 2009-10. The number of annual statements received in RNI for the year 2010-11 was 14,508 against 13,134 in 2009-10 registering an increase of 10.46 per cent.As per data from the annual statements, the highest number of newspapers were published in Hindi (7,910), followed by English (1,406), Urdu (938), Gujarati (761), Telugu (603), Marathi (521), Bengali (472), Tamil (272), Oriya (245), Kannada (200) and Malayalam (192).
  • 245 private FM radio stations operational in India: TRAI reportApart from All India Radio and public broadcaster PrasarBharti, there are a total of 245 private FM radio stations in operation currently, according to the Telecom Regulatory Authority of India’s (TRAI) ‘The Indian Telecom Services Performance Indicators’ report for the period between January and March 2012.
  • http://entertainment.oneindia.in/bollywood/movies-by-year.html
  • Example of Over The Top / mobile… star sports onlinehttp://account.starsports.com/star-package---------India has 44.2 mn DTH subs825 TV channelsAccording to Trai, the total number of STBs installed increased to 853,737 in the quarter ended December 2011, as compared to 819,960 STBs in the previous quarter.Trai also said that the number of private FM radio stations in operation remained at 245 till the end of Dec 2011.As on march 2011, there are 245 pvt radio stations in india and 108 community radio stations, as per ministry of information and broadcasting-------Current tv penetration http://www.indiabiznews.com/?q=node/3042
  • http://techcircle.vccircle.com/2013/03/08/india-sells-3-1m-tablets-in-2012-samsung-still-market-leader-cmr/----------Penetration http://www.bgr.in/news/india-to-register-72-mobile-penetration-by-2016-gartner/--------The overall Indian tablet market recorded shipments of 3.1 million units in 2012, according to a report released by CyberMedia Research (CMR). In the October-December quarter itself, 1.09 million units were sold across the country, accounting for 35.33 per cent (more than one-third) of the total shipments for the entire year.A total of 72 vendors shipped tablets to India in 2012, of which Samsung, Micromax and Apple emerged the market leaders. However, in Q4 CY2012, Karbonn overtook Apple to join Samsung and Micromax as the market leaders here. Not surprisingly, Android was the most dominant operating system (OS), followed by Apple’s iOS and Windows.“The year 2012 and particularly the last two quarters were significant for the Indian tablet market. We have seen the market for these devices grow substantially in 2012, particularly in the second half, which made up for over 70 per cent of the total sales,” said Faisal Kawoosa, lead telecoms analyst at CMR.
  • Village panchayat, chauraha – Local news, community news
  • WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL which runs on a Web hosting serviceWordPress is currently the most popular blogging system in use on the Web, powering over 60 million websites worldwide.It was first released on May 27, 2003, by founders Matt Mullenweg and Mike Little as a fork of b2/cafelog. As of April 2013, version 3.5 had been downloaded over 18 million timesFoursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby.Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".The service was created in 2009 by Dennis Crowley and Naveen Selvadurai. Reddit is a social news and entertainment website where registered users submit content in the form of either a link or a text ("self") post. Other users then vote the submission "up" or "down", which is used to rank the post and determine its position on the site's pages and front page. Reddit was founded by Steve Huffman and Alexis Ohanian. It was acquired by Condé Nast Publications in October 2006. In September 2011, Reddit was split from Condé Nast, and now operates as a subsidiary of Condé Nast's parent company,Advance Publications.Tumblr, stylized in their logo as tumblr., is a microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog. As of May 19, 2013, Tumblr hosts over 108 million blogs. Yahoo! announced its intention to acquire Tumblr on May 20, 2013, for approximately $1.1 billion.The deal closed on June 20.Imgur is an online image hosting service founded by Alan Schaaf. It offers free image hosting to millions of users a day, serving over ninety terabytes of images daily.[4]No registration or membership is required. The service, which the creator describes as "an image hosting service that doesn't suck", was created as a response to the usability problems encountered in similar services.
  • Mobile Internet Users According to the latest report of IAMAI and IMRB, of the total 150 million internet users in India, there are around 87.1 million mobile internet users till Dec. 2012 and this number is expected to reach 130.6 million by march 2014 and 164.8 million by march 2015. On an average, a mobile internet user spent about Rs 198  towards internet expenses. Also, according to Gartner, India’s mobile services market will reach Rs 1.2 lakh crore in 2013, up 8% from 2012 revenue of Rs 1.1 lakh crore. As per the findings, social networking is considered to be the main Internet activity done on a mobile phone compared to Email, 33% and 32% respectively.See more at: http://www.iamwire.com/2013/06/indian-mobile-landscape-2013/#sthash.lO1Db56d.piGEKzou.dpuf6) Mobile-only Web usersMany mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web, according to On Device Research.• In many developing nations, the majority of mobile Web users are mobile-only, highest include Egypt at 70 percent and India at 59 percent. • In many developing nations, the mobile-only tend to be under 25.• In developed nations, including the US at 25 percent, a large minority of mobile Web users are mobile-only. • In developed nations, in the US particularly, many mobile-only are older people and many come from lower income households• In Africa the 85 percent of the mobile-only Web users access the Web with a feature phone. • In Africa the top mobile activities for mobile-only users are: downloading games (55 percent); downloading music (54 percent); social networking (52 percent); search (48 percent); email (46 percent).• Many mobile-only Web users do not have a bank account, in India this is 57 percent of the mobile-only.• mobiThinking note: The best thing about these stats is that they are generated by m-research. On Device Research has recruited panelists of 1,000+ panelists in each target country that answer questions on mobile via the mobile Web. Further reading::• Using mobile Web-based research to deliver insights into the mobile-only generation.• Guide to m-research.http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only
  • India's annual per capita income rose to Rs 61,564 in 2011-12New Delhi: The per capita monthly income, a measure to assess standard of living, grew at a slower rate of 13.7 percent to Rs 5,130 in 2011-12 at current prices compared to Rs 4,513 in 2010-11."The per capita income at current prices is estimated at Rs 61,564 (per annum) in 2011-12 as against Rs 54,151 for the previous year depicting a growth of 13.7 percent, as against an increase of 17.1 percent during the previous year", said the revised data of national accounts released here on Thursday.On the Gross Domestic Saving (GDS) front, the data revealed that the growth at current prices in 2011-12 slowed to 30.8 percent of GDP at market prices as against 34 percent in the previous year.The GDS is estimated at Rs 27,65,291 during last fiscal crore as against Rs 26,51,934 crore in 2010-11.The slower growth in GDS has been mainly due to decline in financial savings of household sector from 10.4 percent to 8 percent, private corporate sector from 7.9 percent to 7.2 percent and that of public sector from 2.6 percent to 1.3 percent in 2011-12 as compared to 2010-11.The rate of Gross Capital Formation at current prices is 35.0 percent in 2011-12 as against 36.8 percent in 2010-11.The gross domestic capital formation has increased from ` Rs 28,71,649 crore in 2010-11 to Rs 31,41,465 crore in 2011-12 at current prices.It further revealed that the per capita private final consumption expenditure (PFCE) at current prices in 2011-12 is estimated at Rs 42,065 as against Rs 36,677 in the year 2010-11, showing an increase of 14.7 percent as against an increase of 15.7 percent in the previous year. 
  • DINK conceptPeople moving to urban areasNuclear families
  • Globalization and BPO boomThe World Is Flat: A Brief History of the Twenty-First Century is an international bestselling book by Thomas Friedman that analyzes globalization, primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in terms of commerce, where all competitors have an equal opportunity. As the first edition cover illustration indicates, the title also alludes to the perceptual shift required for countries, companies and individuals to remain competitive in a global market where historical and geographical divisions are becoming increasingly irrelevant.Friedman himself is a strong advocate of these changes, calling himself a "free-trader" and a "compassionate flatist," and he criticizes societies that resist these changes. He emphasizes the inevitability of a rapid pace of change and the extent to which emerging abilities of individuals and developing countries are creating many pressures on businesses and individuals in the United States; he has special advice for Americans and for the developing world (but says almost nothing about Europe). Friedman's is a popular work based on much personal research, travel, conversation, and reflection. In his characteristic style, he combines in The World Is Flat conceptual analysis accessible to a broad public with personal anecdotes and opinions. The book was first released in 2005, was later released as an "updated and expanded" edition in 2006, and yet again released with additional updates in 2007 as "further updated and expanded: Release 3.0." The title was derived from a statement by NandanNilekani, the former CEO of Infosys. The World is Flat won the inaugural Financial Times and Goldman Sachs Business Book of the Year Award in 2005.In his book, The World is Flat, Friedman recounts a journey to Bangalore, India, when he realized globalization has changed core economic concepts.[1] In his opinion, this flattening is a product of a convergence of personal computer with fiber-optic micro cable with the rise of work flow software. He termed this period as Globalization 3.0, differentiating this period from the previous Globalization 1.0 (in which countries and governments were the main protagonists) and the Globalization 2.0 (in which multinational companies led the way in driving global integration).Friedman recounts many examples of companies based in India and China that, by providing labor from typists and call center operators to accountants and computer programmers, have become integral parts of complex global supply chains for companies such as Dell, AOL, and Microsoft. Friedman's Dell Theory of Conflict Prevention is discussed in the book's penultimate chapter.Friedman repeatedly uses lists as an organizational device to communicate key concepts, usually numbered, and often with a provocative label. Two example lists are the ten forces that flattened the world, and three points of convergence.
  • What if you could transform the shopping or visiting experiences of your patrons? Give them more to do than just look at the displayed items? The next time someone visits your local museum, retail store, exhibition or gymnasium, how about the wall changing displayed content with the human body gestures like moving to the right/left, jumping, swaying your hands?Introducing, MotionMagix™ Interactive Wall, a gesture based tracking technology by TouchMagix™, that lends any wall the qualities of motion-sensing. Gone are the days of billboards and hoardings to display an advertisement. Your audience can now explore your ad by immersing in it. A person is engaged in an unforgettable experience of interaction with the wall because the movements are converted into wow-like interactions on the display with audio feedback. Interface with MotionMagix™ Wall is kick-started by mere gestures attracting you to indulge in this fantastic experience! It’s not just a wall anymore, Now one can chase cars, catch falling eggs or swipe through snow and all of this is a part of effective communication and engagement.To ensure smooth interaction and surreal experience, MotionMagix™ can be configured to capture and calculate accurate gestures of one’s body movements. Thus, by identifying exact pointing area and motion, our product allows more people to interact with each other on the projection area for an experience unparalleled in the industry!Client: AirtelIndustry: TelecomObjective: New Logo Launch across Metros, Tier1 and Tier 2 Cities in IndiaProduct: MotionMagix FLOORInstallation Type: Multi projectors (6 Projectors) and Multi Sensors (6 Sensors) used to track the entire lane of Bowling Alley (60 feet)Brief: Airtel a leading telecommunications company globally and has the largest customer base in India, went through a change in corporate identity change and came up with a new logo to reflect their brand values. Along with their designated agency Brandcomm, we came up with a unique idea to launch their corporate identity to their most targeted user group the Youth. We covered an entire lane of the bowling alley using 6 projectors and 6 sensors to track movement and ran a customized application. The users would roll the bowling ball on the track to break the line of pins. The ball was followed with a burning fire till it reached the pins. Upon hitting the pins, it rolled back the newly designed Airtel Logo back to the start line. Youngsters could instantly relate to their favorite telecom service and Airtel could launch their logo with high recallImpact: The launch was in line with the vibrant promotions Airtel offers to its consumers. Without losing the previous identity, the target audience could still relate the new logo with Airtel at ease.
  • http://www.ufomoviez.com/About_Us.aspx?pgindex=OPUFO Movies:Movies, Satellite Delivery, 24/7 Support System, Zero Investment, Increase Advertising Revenue, 3D Digital Cinema Solutions, Ticketing Platform.Profile:Founded by the Valuable Group in 2005, UFO Moviez India Ltd is the world’s largest satellite networked digital cinema chain. UFO’s path breaking initiative has revolutionized the way films are distributed & exhibited in India through its pioneering technology and infrastructure. Leading Indian industrial house Apollo Tyres Group and international PE investors 3i UK and Providence Equity Partners have made investments in UFO.Within a few years of its launch, UFO has become the global market leader in its area of operations, offering end to end digital cinema solutions and delivering films via satellite directly to theatres, ensuring ‘FIRST DAY FIRST SHOW’ for film distributors and exhibitors across the country. The company’s strength lies in its innovative business approach, execution skills and focus on technology enabled business innovations.Currently, with 3126 digital cinema installations spread in over 1300 cities across the length and breadth of India, UFO is an integral part of the Indian film industry and significantly contributes to its expansion through wide spread day one releases of films across geographies. UFO’s secure technology has substantially reduced piracy in India.The digital cinema solutions provided by UFO are very cost effective and cater to varied requirements of exhibitors without any compromise in quality, reliability and security.UFO has added another first to its list by successfully bringing cricket matches of Indian Premier League (IPL), LIVE to over 800 cinema screens in high definition thus providing an option of alternate content to exhibitors in India. UFO has also achieved a major technological break-through in the field of 3D. It has indigenously developed a very cost effective technology to convert existing 2D screens into 3D screens. Currently, 114 screens in India are equipped with UFO’s 3D technology and this number is slated to go up to 1250 in next year and a half. UFO’s 3D initiative has fuelled the development of domestic 3D content.Recently, UFO has also launched a unique Ticketing Platform - “IMPACT”, for the entertainment industry to bring transparency, efficiency and accountability in the Media and Entertainment business. IMPACT operates in real time and is connected to the back-end via satellite. Due to its cost effectiveness and usefulness, IMPACT’s integrated online computerized ticketing and concessions billing system has been deployed in more than 235 screens in India within a short period of its launch. This number is expected to cross 1000 installations over the next one year.
  • For generations and generations, women have dominated men with their mind games. For all men who have been TORTURED by their girlfriend, it's high time you say no to her tantrums and mood swings! BindassChickipedia will ensure that from now on you will learn more and suffer less! A dummies' guide to understanding women and knowing how to deal with them when they put you in a spot. These hilarious webisodes will explore the stereotypes, revel in clichés and exploit the common notions about the fairer sex, all in good humor.NEW EPISODE EVERY MONDAY!Upcoming episodes: How to deal with different types of women, What do they say and what do they actually mean, How women confuse men, what do they do to get whatever they want and many more.Subscribe to http://www.youtube.com/bindass now for the latest updates on BindassChickipedia.Episode 1: 209873 viewsEpi 2: 126952 viewsEpi 3: 113546 viewsEpi 4: 140840 viewsEpi 5: 116297 viewsOn an avg: 66155 views per video approx
  • In AXE Chickipedia we saw how women tortured Men with their tantrums, tears and tragedy but now its high time we showed the other side of the story which is Men are no less when it comes to annoying and torturing their girlfriends... So on Public Demand the makers of AXE Chickipedia present a brand new show " BindassMENtals" where you will see to what level Men fall to when they want to get the girl, when they are in a relationship and when they have broken up!Showing one video on Axe ChickipediaAnd one on BindassMentals
  • In AXE Chickipedia we saw how women tortured Men with their tantrums, tears and tragedy but now its high time we showed the other side of the story which is Men are no less when it comes to annoying and torturing their girlfriends... So on Public Demand the makers of AXE Chickipedia present a brand new show " BindassMENtals" where you will see to what level Men fall to when they want to get the girl, when they are in a relationship and when they have broken up!Showing one video on Axe ChickipediaAnd one on BindassMentals
  • http://www.quintly.com/blog/2013/01/facebook-country-stats-january-2013-brazil-and-india-are-adding-millions/http://en.wikipedia.org/wiki/Facebook_statisticshttp://www.socialbakers.com/facebook-statistics/indiaBy end of 2012US - 166.03 mnIndia – 62.7 mnBrazil – 58.5 mnIndonesia – 51 mnMexico – 38.5 mn
  • http://www.exchange4media.com/50133_how-titan-eye-plus-increased-twitter-follower-base-by-30-in-60-mins.htmlHow Titan Eye Plus increased Twitter follower base by 30% in 60 mins?When speculation was rife that VirenderSehwag would wear spectacles on the field while batting in the second test between India and Australia, fans and cricket enthusiasts started discussing the idea of Viru and his spectacles. Within 24 hours of the news coming in media, Maxus ideated, conceptualised and created a campaign called ‘SpecXYViru’. The objective of the campaign was to create a conversation around this topic.When Sehwag started to bat, there was a contextual message around spectacles going live along with the match. Simultaneously, a Twitter campaign started with the hashtag #specxyviru before Sehwag came to bat and was already trending before his batting. Although, Sehwag was out within 30 minutes, the topic was trending as more and more people started joining the conversation.The hashtag trended for 23 hours after Sehwag was out. The campaign reached to 20,000+ Twitter accounts, leading to a social reach of 4 lakh plus audiences. Titan Eye Plus Twitter followers increased by 30 per cent in 60 minutes, adding 2 followers almost every minute!On the evangelised brand presence, KarthikNagarajan, National Director, Social Media, GroupM said, “In Twitter, every hour is a campaign and the beauty of the Titan Eye Plus #Specxyviru idea was that it was very contextual and social, which is needed to generate conversations. The fact that this topic was trending after 23 hours of our stopping the campaign is a big achievement.”Titan Eye Plus campaign shows how brands could ideate and enhance their user base on social media through interactive engagement and sentiment capitalisation
  • Everyday examples..Smart phonesPhablets (6 inch phones)Death of the alarm clock… by NokiaEnd of world for point and shoot cameras… through smartphonesMusic on your phone.. No more CDsKindlePagersKodak cameras
  •  The changing role of the journalist: From reporting (what it used to be) to interpreting (what it is now)* Every newsroom is becoming a multimedia newsroom. In CNN, for example, all journalists report on TV and write for the web. There aren't separate teams.The rise of the media-less influencers: You can now influence opinions, decisions and policy by simply tweeting or posting on FB. Lastly, the death of the deadline. The media deadline is always now.
  • All our titles are on Zinio and Magzter.
  • Keith Rupert Murdoch, AC, KSG (born 11 March 1931) is an Australian American media mogul. Murdoch became managing director of Australia's News Limited, inherited from his father, in 1952.[4][6] He is the founder, Chairman and CEO of global media holding company News Corporation, the world's second-largest media conglomerate.[7][8][9][10]In the 1950s and '60s, he acquired various newspapers in Australia and New Zealand, before expanding into the United Kingdom in 1969, taking over the News of the World followed closely by The Sun. He moved to New York in 1974 to expand into the US market, but retained interests in Australia and Britain. In 1981, he bought The Times, his first British broadsheet, and became a naturalised US citizen in 1985.[6]In 1986, keen to adopt newer electronic publishing technologies, he consolidated his UK printing operations in Wapping, causing bitter industrial disputes. His News Corporation acquired Twentieth Century Fox (1985), HarperCollins (1989)[11] andThe Wall Street Journal (2007). He formed BSkyB in 1990 and during the 1990s expanded into Asian networks and South American television. By 2000 Murdoch's News Corporation owned over 800 companies in more than 50 countries with a net worth of over $5 billion.In July 2011 Murdoch faced allegations that his companies, including the News of the World, owned by News Corporation, had been regularly hacking the phones of celebrities, royalty and public citizens. He faces police and government investigations into bribery and corruption by the British government and FBI investigations in the US.[12][13] On 21 July 2012, Murdoch resigned as a director of News International.Robert Edward "Ted" Turner III (born November 19, 1938[2]) is an American media mogul. As a businessman, he is known as founder of the cable news network CNN, the first 24-hour cable news channel. In addition, he founded WTBS, which pioneered the superstation concept in cable television. As a philanthropist, he is known for his $1 billion gift to support the United Nations, which created the United Nations Foundation, a public charity to broaden support for the UN. Turner serves as Chairman of the United Nations Foundation board of directors.[3]Turner's media empire began with his father's billboard business, which he took over at 24 after his father's suicide.[4] The business, Turner Outdoor Advertising, was worth $1 million when Turner took it over in 1963. Purchase of an Atlanta UHFstation in 1970 began the Turner Broadcasting System. Cable News Network revolutionized news media, covering the Space Shuttle Challenger disaster in 1986 and the Persian Gulf War in 1991. Turner turned the Atlanta Braves baseball team into a nationally popular franchise and launched the charitable Goodwill Games. He helped reinvent interest in professional wrestling when he owned one of the most popular wrestling companies of the middle to late 1990s known as World Championship Wrestling (WCW). The Monday night show that it put on was the highest rated on cable and helped boost Turner's channels of TNT and WTBS.Mark Elliot Zuckerberg (born May 14, 1984) is an American computer programmer and internet entrepreneur. He is best known as one of five co-founders of the social networking website Facebook. As of April 2013, Zuckerberg is the chairman and chief executive of Facebook, Inc.[5][6] and in 2013 his personal wealth was estimated to be US$13.3 billion.[4]Together with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, Zuckerberg launched Facebook from Harvard's dormitory rooms.[7] The group then introduced Facebook onto other campuses nationwide and moved to Palo Alto, California, United States (U.S.) shortly afterwards. In 2007, at the age of twenty-three years, Zuckerberg became a billionaire as a result of Facebook[8] and the number of Facebook users worldwide reached a total of one billion in 2012. Zuckerberg was involved in various legal disputes that were initiated by others in the group, who claimed a share of the company based upon their involvement during the development phase of Facebook.[9]Since 2010, Zuckerberg has been named among the 100 wealthiest and most influential people in the world by Time magazine as a part of its Person of the Year distinction.[10][11][12] Zuckerberg was played by actor Jesse Eisenberg in the 2010 Hollywood film The Social Network in which the rise of Facebook is portrayed.Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011)[5][6] was an American entrepreneur[7] and inventor,[8] best known as the co-founder, chairman, and CEO of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution[9][10] and for his influential career in the computer andconsumer electronics fields, transforming "one industry after another, from computers and smartphones to music and movies..."[11] Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. He also played a role in introducing the LaserWriter, one of the first widely available laser printers, to the marketLawrence "Larry" Page[3] (born March 26, 1973) is an American computer scientist and Internet entrepreneur who is the co-founder of Google, alongside Sergey Brin. On April 4, 2011, Page became the chief executive officer of Google and Eric Schmidt is his predecessor.[4][5] As of 2012, Page's personal wealth is estimated to be US$20.3 billion, ranking him #13 on theForbes 400 list of the 400 richest Americans.Sergey MikhaylovichBrin (Russian: СергейМихайловичБрин) (born August 21, 1973) is an American computer scientistand Internet entrepreneur who, with Larry Page, co-founded Google, one of the most profitable Internet companies.[5] As of 2012, his personal wealth was estimated to be $20.3 billion.[3] Together, Brin and Page own about 16 percent of the company.Brin immigrated to the United States with his family from the Soviet Union at the age of six. He earned his undergraduate degree at the University of Maryland, following in his father's and grandfather's footsteps by studying mathematics, as well ascomputer science. After graduation, he moved to Stanford University to acquire a Ph.D. in computer science. There he metLarry Page, with whom he later became friends. They crammed their dormitory room with inexpensive computers and applied Brin's data mining system to build a superior search engine. The program became popular at Stanford and they suspended their PhD studies to start up Google in a rented garage.The Economist newspaper referred to Brin as an "Enlightenment Man", and someone who believes that "knowledge is always good, and certainly always better than ignorance", a philosophy that is summed up by Google’s motto "Organize the world’s information and make it universally accessible and useful"
  • INDIAN MEDIA & ENTERTAINMENT INDUSTRY TO ACHIEVE GROWTH OF 11.8% IN 2013 AND TOUCH INR 917 BILLION
  • Infographic: The Internet of ThingsThese days, it's hard to escape the Internet. It seems like everything from your espresso maker to your eyeglasses are connected to the Web.While there's been a lot of discussion about whether the Internet makes us dumb, a new infographic from SAP explores how companies and municipalities deploying so-called smart technologies can improve our lives rather than turn us into bleary-eyed dummies.The use of machine-to-machine (M2M) technology is bringing "The Internet of Things" alive, SAP said. But while M2M may only conjure up thoughts of buzzing servers in a cavernous room, it has many real-world applications that affect your everyday life, from the connected home to the connected city."The Internet of Things" includes everything from smartphone apps that control your home's lights and temperature from afar to real-time analytics that help ease traffic congestion and city parking woes, according to SAP.In a survey provided by SAP, 85 percent of IT decision makers (ITDMs) think that M2M is a natural technological evolution and will advance the "consumerization of IT" trend. Eighty-two percent think that M2M interaction enables businesses to respond to real-world events and 89 percent think the availability of LTE and 4G will be crucial to M2M growth. Sixty-five percent of ITDMs think increased workforce mobility is the biggest opportunity for M2M, while another 65 percent think the major challenge in M2M is managing and analyzing the real-time data."Soon, people will interact with devices that in turn interact with data to deliver personalized products and services directly to the customer in real time," said Sanjay Poonen, head of SAP's mobile division.By year's end, SAP said, mobile devices will outnumber the human population, data volume will reach 4 billion terabytes, and 90 percent of consumer-connected devices will have access to some personal cloud. SAP estimated that by the end of 2020, there will be 24 billion connected devices and by 2015, 35 percent of mid-to-large organizations will adopt in-memory computing. http://www.pcmag.com/article2/0,2817,2418471,00.asp
  • Example of Over The Top / mobile… star sports onlinehttp://account.starsports.com/star-package
  • Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network. MySpace coined the term in November 2007[1] with the launch of their SelfServe advertising solution (now called myAds[2]), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before."Hypertaging is also the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing.The first MySpace HyperTarget release offered advertisers the ability to direct their ads to 10 categories self-identified by users in their profiles including music, sports, and movies. In July 2007 the targeting options expanded to 100 subcategories. Rather than simply targeting movie lovers, for example, advertisers could send ads based on the preferred genres like horror, romance, or comedy. By January 2010 MySpace HyperTarget involved 5 algorithms across 1,000 segments.According to an article by Harry Gold in online publisher ClickZ,[3] the general field of hypertageting draws information from 3 sources:Registration - basic data gathered when users register for site access (e.g. age, sex, location)Profile - detailed content completed by active users (e.g. favorite movies, activities, brands)Behavioral history - data gathered from online activities like sites visited, purchases made, groups joined, etc.Facebook, a popular social network, offers an ad targeting service through their Social Ads platform. Ads can be hypertargeted to users based on keywords from their profiles, pages they're fans of, events they responded to, or applications used. Some of these examples involve the use of behavioral targeting.By 2009 hypertargeting became an accepted industry term. In 2010 the International Consumer Electronics Show (CES), the world's largest consumer technology tradeshow, dedicated three sessions to the topic:Advertising Analytics and Social Media, Search, Video Search and HyperTargeting [4]Hypertargeting: Ad Networks, Ad Serving and Ad Targeting [5]HyperTargeting and HyperSelecting: Advertising, Search, Content and Aggregation [6]* From the advertising perspective, the emergence of targeted advertising to ensure greater ROI and less wastage.
  • It’s celebration times in Indian media as The Times of India completes 175 years of existence. The exercise was kicked off in right earnest last fortnight with much fanfare. We posed a few questions on the celebrations to Rahul Kansal, Executive President of BCCL. And since it was MrKansal who was giving us a low-down, we also spoken on branding issues and asked him for finer details… beyond what’s already carried in the announcements. A veteran adman (Deputy Managing, Leo Burnett – 2000-02; Exec Director, Mudra 1994-2000 and Exec Director, Ogilvy 1989-94), MrKansal has been with BCCL since 2007, initially as CMO and since last year as Exec President.Excerpts from an interaction of MrKansal with PradyumanMaheshwari:   Q. One still remembers the 150 years sesquicentennial celebrations of The Times of India. What can one expect from the 175 years’ celebration? We’ve been seeing a celebration in the paper in the form of culling the best of the last 175 years…. Could you share a few specifics? Well, we’ve started with celebrating India’s journey over the past 175 years, and of giving readers a glimpse of how we’ve helped lead the change in the country over this period. We’re doing daily editorial spreads mining the best material from our archives and presenting them in a contemporary context.   We’re also doing seven books on various themes, covering the defining moments over the past 175 years in sports, cinema, society and politics. The books are being anchored by acclaimed journalists and authors like BachiKarkaria, Jug Suraiya, Santosh Desai, BoriaMajumdar, Sandipan Deb and others. The first, Sporting Times, authored by Boria is being launched on May 23 in Mumbai, by some of India’s sporting luminaries like Sachin, AbhinavBindra and Mary Kom.   In a few weeks from now we’ll get into the heart of the 175 years’ celebration: a powerful activation programme called ‘I Lead India’. Being launched on a scale bigger than any of our earlier such interventions, the programme is basically an exhortation to India’s youth to stop whining about all that’s going wrong in our society, and instead start doing something about it. It asks our youth to say: Enough of pointing fingers, of blaming the ‘system’, of wanting them to change. I must be the change I wish to see in the world. I (will) Lead India.   ‘I Lead India’ will peak in early November. This will be followed by a round of celebrations covering 25-odd cities, including, hopefully, some marquee programmes in some of the larger cities.See more at: http://www.mxmindia.com/2013/05/inside-the-times-175-years-celebrations/#sthash.B2LD0CMa.dpuf

Evolving Media space - India Scenario Evolving Media space - India Scenario Presentation Transcript

  • The first private &A FM radio station in India?
  • Q The first private FM radio station in India? &
  • Who has received maximum Filmfare awards so far? &A
  • Maximum Filmfare Awards so far… Q&
  • Top media agency of India - 2012&A
  • Top media agency of India - 2012 Q&
  • Which newspaper in India has maximum readership? &A
  • Which newspaper India has maximum readership? Q& A Hindi newspaper with the daily readership of 16,370 mn (Source IRS 2012 – Q4)
  • Which is the highest-grossing Bollywood film worldwide? &A
  • Q& INR 385 crores
  • No. of mobile web users in the world at the end of 2012? &A
  • No. of mobile web users in the world at the end of 2012? Q& 2.1 billion users Source: International Telecommunication Union (Feb 2013)
  • Which is the leading smart-phone manufacturer in India? &A
  • Which is the leading smart-phone manufacturer in India? Q& Source: International Telecommunication Union (Feb 2013) Samsung 45% market share in 2012
  • Guess the movie… “Faith is a house with many rooms” &A
  • “Faith is a house with many rooms” Q&
  • Name the Indian brand with maximum fans on Facebook? &A
  • Q& Name the Indian brand with maximum fans on Facebook?
  • The changing media landscape
  • Constant
  • “THE MEDIUM IS THE MESSAGE” MARSHALL McLUHAN (understanding media)
  • A brief history of time
  • The first printed newspaper of India HICKY’S BENGAL GAZETTE
  • The first soap opera of India The first FM broadcast in India MADRAS, 1977, ALL INDIA RADIO
  • The first internet connection in India VSNL – 15th August, 1995 Costing $160 for 250 hours (for a no-graphics, shell account)
  • THE MEDIA LIFE-CYCLE IN INDIA Print Social networks Radio / Broadcast Cinema Television OOH Animation and Gaming Internet Mobile Social Media Social networks
  • Newspaper circulation – 330 million over 233 years Source: Registrar of Newspapers of India
  • Approx 103 Hindi movies released in 2012
  • 825 TV channels 44.2 mn DTH subs The next wave.. Mobile TV, OTT TV penetration - 61% in over 5 decades
  • Mobile penetration – 700 mn in 18 yrs! 3.1 mn tablets sold in India… in 2012!
  • The original social network!
  • The evolution… Hi5! MySpace Blogs Yahoo Groups Orkut Facebook YouTube Twitter Whatsapp Pinterest Instagram
  • What have been the key drivers?
  • • Technology • Changing economic scenarios • Urbanization and Social structures • Access to global platforms • The flat world • Evolving content & specialized content • Crowd sourcing and peer-to- peer network Key drivers
  • Advancement Accessibility Cost
  • Average cost of a PC in 1998 – INR 80,000
  • Source: On Device Research – Dec 2010 59% Of India’s internet users only ever access the internet via mobile devices
  • changing economic scenarios
  • INDIA’S PER CAPITA INCOME More than tripled from Rs. 19,040 in 2002–03 to Rs. 61,564 in 2011–12
  • Social structures and urbanization has gone up across metros, tier 1 and tier 2 cities Average age of India is under 25 years
  • Access to global platforms
  • The flat world has played a key role in this change
  • EVOLVING CONTENT
  • Changing content development and consumption Shooting of films Kindle based publishing
  • • Specialized content – Educational content, genre specific channels • Technology advancement has pushed down content creation costs – Low budget movie production, UFO movies, YouTube etc…
  • Crowd-sourcing and peer-2-peer networks
  • 341 million tweets globally, each day Over 62 million Indians are Facebook users India is the second highest user base across the globe
  • Ideate and enhance your user base on social media through interactive engagement and sentiment capitalisation reached to 20,000+ Twitter accounts, leading to a social reach of 4 lakh plus audiences
  • Transformation of diverse media such as phone, print, AV and information technology into one seamless platform for the user… CONVERGENCE
  • Bringing forth the power of people Social network driven movements Jessica Lal case Arab springs Anna Hazare campaign Citizen journalism Uttarakhand tragedy Delhi rape cases and role of authorities
  • CHANGING AD / REVENUE MODELS
  • No longer business as usual But vying for the consumer’s time - share
  • NOW Big fish in small ponds…
  • Technology is the Killer App
  • Impact of evolution Books Entertainment News
  • The changing media moguls
  • So, you can ride the waves of change, or drown in them
  • Media and Entertainment
  • Indian media & entertainment - 2012 45% 27% 14% 2% 2% 3% 7% TV Print Films Radio OOH Digital Advertising Others 820.5 bn Others include: Music, Animations & VFX and Gaming Source: FICCI – KPMG Media & Entertainment 2013 report
  • Overall growth 2012 2011 820 728 12.6% Numbers in INR billion Source: FICCI – KPMG Media & Entertainment 2013 report
  • Overall industry size and projections Overall industry size (INR Billion) 2011 2012 Growth in 2012 over 2011 2013 P TV 329.0 370.1 12.5% 419.9 PRINT 208.8 224.1 7.3% 241.1 FILMS 92.9 112.4 21.0% 122.4 RADIO 11.5 12.7 10.4% 14.0 MUSIC 9.0 10.6 18.1% 11.6 OOH 17.8 18.2 2.4% 19.3 ANIMATIONS AND VFX 31.0 35.3 13.9% 40.6 GAMING 13.0 15.3 17.7% 20.1 DIGITAL ADVERTISING 15.4 21.7 40.9% 28.3 TOTAL 728.4 820.5 12.6% 917.4 Source: FICCI – KPMG Media & Entertainment 2013 report
  • LOTS OF HEADROOM TO GROW 11.8 To achieve growth of 11.8% in 2013 and touch INR 917 billion Source: FICCI – KPMG Media & Entertainment 2013 report
  • The Internet of things Real-time analytics on consumer behaviour Smart TVs leading to direct access to consumer in terms of product / services promotions Engaging with each customer individually Extending traditional media channels to consumer devices for feedback and access
  • Over the top TV
  • OTT platforms give the customer the flexibility of ‘anywhere, anytime TV’ with just one subscription Egs: Bigflix, Star Sports, Spuul
  • Hyper-Targeted Advertising Reaching out to Mr A.. through his digital habits! Mr A! @Mr_ A!
  • Times of change
  • Lead the change