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'Somewhat Neglected': The Vast Untapped Market for Social Computing Innovations

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Talk given at the AdAge Creativity & Technology conference in London, November 2010.

Talk given at the AdAge Creativity & Technology conference in London, November 2010.

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Transcript

  • 1. “SOMEWHAT NEGLECTED” The Vast Untapped Market For Social Computing Innovation Elizabeth Lane Lawley Director, Lab for Social Computing Rochester Institute of Technology (NY) lawley.rit.edu
  • 2. slideshare.net/mamamusings
  • 3. Flickr: Toby Barnes
  • 4. Foursquare Cities at launch (early 2009)
  • 5. Foursquare Cities, June 2009
  • 6. Foursquare Cities, October 2009
  • 7. Foursquare Cities, November 2009
  • 8. ?
  • 9. Let’s get some programmers together and put on a game!
  • 10. Starting Budget: Flickr:
mtsofan $0
  • 11. Learn
  • 12. Learn Explore
  • 13. Learn Explore Give
  • 14. Learn Explore Give Socialize
  • 15. September‐October
2009 Arts
and
Cra3s Local
Food
&
Drink Rochester
Firsts Performing
Arts Imaging
&
Op?cs Famous
Figures Social
Jus?ce Celebra?on!
  • 16. Location
Games
  • 17. 2000+ Players
  • 18. 6500 posts 907 threads 0 trolls/flames
  • 19. 66% Female
  • 20. 150 Photosynths
  • 21. ~300 SCVNGR players/week
  • 22. Learn Explore Give Socialize
  • 23. ✔ Learn Explore Give Socialize
  • 24. ✔ Learn ✔ Explore Give Socialize
  • 25. ✔ Learn ✔ Explore ✔ Give Socialize
  • 26. ✔ Learn ✔ Explore ✔ Give ✔ Socialize