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Building a Professional Online Presence

by Elizabeth Lawley on May 30, 2012

aka "Social Media for the Academic Professional" - talk presented at the 2012 RIT Faculty Institute on Teaching and Learning.

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Need an image here from my blog that shows multiple personal and professional contacts in one thread.
Find the donut photo to put here.
Facebook, Twitter, LinkedIn
Importance of your own domain name, easy to remember URLS. (lawley.net, lawley.rit.edu, mamamusings.net) – having your own portfolio site, your own blog, is the most effective way to present yourself. You have control over access, and by having your own domain name your presence follows you regardless of your institutional affiliation
Being part of a community maintains and extends your network; static publishing does not. Putting your papers online is great—but that should be a starting point, not an ending. (Need examples here of Fred, Eszter, danah, Keith, etc all using Facebook and blogs to share their research results and invite input)
Tumblr, Pinterest, YouTube, Flickr
Research.net,academia.edu, so.cl, Mendeley, Zotero

The Myth of the“Non-Professional Presence”
Faceted IdentityThis is not a new problem…Goffman’s frames for thinkingabout presentation of self areremarkably relevant in the contextof social media.
Collapsing Contexts With online social interactions, previously distinct contexts are beginning to collapse and collideJustmakeit (Flickr)
Presence / Participation
NetworkUsing social network sites to connect with colleagues, collaborators, industry, students.
The Big Three
Write / StaticSimple online presence using templates.
There’s No Place Like 127.0.0.1
Write/SharePublish content outside the walled garden of scholarly publishing.
Communication > Publication
CurateShare your expertise in structured, organized collections.
Media-Centric Presence
Content-Centric Presence