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WEEZIC @ MaMA Event

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Transcript

  • 1. DIGITAL SERVICES PITCH SESSION! FOCUS PRESENTED BY MaMA & CAP DIGITAL #MaMA13 #CapD
  • 2. Every sector of “entertainment” industry has started its digital revolution… but one Videos Recorded Music Books Sheet Music It does not make us laugh...
  • 3. All stakeholders of the market are waiting for the new standard matching their needs  I’m tired of playing alone !  Don’t tell my teacher I’ve played just once this week this stupid exercise. I’m not sure the PDF on my iPad is a real breakthrough...  Teachers Are you kidding me with this f** MIDI file displayed on the screen? It’s just crap.  Musicians   Publishers Mama ! Digital is Piracy !! How to Flip the Classroom?  My student told me « MOOC ». Is it a new insult?
  • 4. This new standard is here: Augmented Sheet Music ®
  • 5. Augmented Sheet Music ®
  • 6. Augmented Sheet Music ®
  • 7. Augmented Sheet Music ® • • 50 pieces Demo B2B - Publishers - Music Schools Fall 2013 • • Web Browser Cross-platform • • • Agile Modular Market Coverage: 100%
  • 8. We have developed a whole tech chain offering new music UX • Augmented user experience • Augmented Sheet Music Published Sheet Music  Not just curation  Time, space and data synchronization Front-end UX algorithms & processes  Immersive  Pedagogical  Simple Commercial recording Music piece User interpretation Digital structures Sync. algorithms & processes • Flexible players Embedded in player  iOS  Html5
  • 9. We’ re a passionate team, with technical and entrepreneurial ambition awarded several times ! Grégory MS Physics (Mines Paris) Bassoon, Recorder Bain, Accenture Innovation / R&D, Product # maMa puts "Hello World!" Nicolas Ms. Business School (ESCP) Choir, Piano Bain Business Dev. / Web Sorry we’re still trying to understand... Gabriel HEC Business School Saxophone Agoranov, KPMG Marketing Julien PhD Acoustics, DSP, Maths, Music Guitar, Shamisen IRCAM Research & Development
  • 10. We’re on a $6B+ market opportunity 250M+ Musicians Worldwide X Hypothesis of ~50% conversion to digital music practice within 5 years X 50$ / year subscription   = $6B+ a year market Phase 1: Traditional sheet music one-shot purchase  From 2€ to 20€ / piece  20% to 60% to publishers Phase 2: Monetizing features before content
  • 11. Dual Business Model In-app content purchase Subscriptions 1-30€ / u. B2B + B2C
  • 12. B2B Partnerships Content Publishers Music schools
  • 13. Looking for contacts with Music Culture Institutions Music schools Culture/music media DRAC Direction des Affaires Culturelles
  • 14. MaMA THANKS ITS MAIN PARTNERS