DIGITAL SERVICES
PITCH SESSION!
FOCUS PRESENTED BY MaMA & CAP DIGITAL

#MaMA13 #CapD
Every sector of “entertainment” industry has started its digital
revolution… but one
Videos

Recorded
Music

Books

Sheet ...
All stakeholders of the market are waiting for the
new standard matching their needs


I’m tired of playing alone !



D...
This new standard is here:
Augmented Sheet Music ®
Augmented Sheet Music ®
Augmented Sheet Music ®
Augmented Sheet Music ®
•
•

50 pieces
Demo B2B
- Publishers
- Music Schools

Fall 2013

•
•

Web Browser
Cross-platform

...
We have developed a whole tech chain
offering new music UX
• Augmented
user experience

• Augmented Sheet Music

Published...
We’ re a passionate team, with technical and entrepreneurial ambition
awarded several times

!
Grégory
MS Physics (Mines P...
We’re on a $6B+ market opportunity

250M+ Musicians Worldwide

X

Hypothesis of ~50% conversion to digital music
practice ...
Dual Business Model
In-app content purchase

Subscriptions

1-30€ / u.

B2B + B2C
B2B Partnerships
Content Publishers

Music schools
Looking for contacts with
Music Culture Institutions

Music schools

Culture/music media
DRAC

Direction des Affaires Cult...
MaMA THANKS ITS MAIN PARTNERS
WEEZIC @ MaMA Event
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WEEZIC @ MaMA Event

  1. 1. DIGITAL SERVICES PITCH SESSION! FOCUS PRESENTED BY MaMA & CAP DIGITAL #MaMA13 #CapD
  2. 2. Every sector of “entertainment” industry has started its digital revolution… but one Videos Recorded Music Books Sheet Music It does not make us laugh...
  3. 3. All stakeholders of the market are waiting for the new standard matching their needs  I’m tired of playing alone !  Don’t tell my teacher I’ve played just once this week this stupid exercise. I’m not sure the PDF on my iPad is a real breakthrough...  Teachers Are you kidding me with this f** MIDI file displayed on the screen? It’s just crap.  Musicians   Publishers Mama ! Digital is Piracy !! How to Flip the Classroom?  My student told me « MOOC ». Is it a new insult?
  4. 4. This new standard is here: Augmented Sheet Music ®
  5. 5. Augmented Sheet Music ®
  6. 6. Augmented Sheet Music ®
  7. 7. Augmented Sheet Music ® • • 50 pieces Demo B2B - Publishers - Music Schools Fall 2013 • • Web Browser Cross-platform • • • Agile Modular Market Coverage: 100%
  8. 8. We have developed a whole tech chain offering new music UX • Augmented user experience • Augmented Sheet Music Published Sheet Music  Not just curation  Time, space and data synchronization Front-end UX algorithms & processes  Immersive  Pedagogical  Simple Commercial recording Music piece User interpretation Digital structures Sync. algorithms & processes • Flexible players Embedded in player  iOS  Html5
  9. 9. We’ re a passionate team, with technical and entrepreneurial ambition awarded several times ! Grégory MS Physics (Mines Paris) Bassoon, Recorder Bain, Accenture Innovation / R&D, Product # maMa puts "Hello World!" Nicolas Ms. Business School (ESCP) Choir, Piano Bain Business Dev. / Web Sorry we’re still trying to understand... Gabriel HEC Business School Saxophone Agoranov, KPMG Marketing Julien PhD Acoustics, DSP, Maths, Music Guitar, Shamisen IRCAM Research & Development
  10. 10. We’re on a $6B+ market opportunity 250M+ Musicians Worldwide X Hypothesis of ~50% conversion to digital music practice within 5 years X 50$ / year subscription   = $6B+ a year market Phase 1: Traditional sheet music one-shot purchase  From 2€ to 20€ / piece  20% to 60% to publishers Phase 2: Monetizing features before content
  11. 11. Dual Business Model In-app content purchase Subscriptions 1-30€ / u. B2B + B2C
  12. 12. B2B Partnerships Content Publishers Music schools
  13. 13. Looking for contacts with Music Culture Institutions Music schools Culture/music media DRAC Direction des Affaires Culturelles
  14. 14. MaMA THANKS ITS MAIN PARTNERS

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