10. B=MAT
Motivators
Behavior = Ability
Triggers
at same time
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
Fogg’s Behavior Model
17. B=MAT
MOTIVATORS
Three core motivators central to the
human experience.
M
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
Fogg’s Behavior Model
22. B=MAT
ABILITY
A
To do something
someone must be able to do it.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
Fogg’s Behavior Model
24. B=MAT
ABILITY
A
There are two ways to increase ability.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
Fogg’s Behavior Model
28. Increase ability... by making
a task easy to do.
B=MAT
ABILITY
A Fogg’s Behavior Model
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
29. B=MAT
ABILITY
A Fogg’s Behavior Model
Increase ability... by making
a task easy to do.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
30. B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Increase ability... by making
a task easy to do.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
31. B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Simplicity is a function of the target user’s
scarcist resource at the moment.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
32. B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Simplicity is a function of the target user’s
scarcist resource at the moment.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
33. B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Simplicity is a function of the target user’s
scarcist resource at the moment.
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft