Example of a 2x2 competitive position map for gloves Fairtex Everlast Cleto Reyes Twins Price vs. Age Matrix King http://jr-mamuyac.blogspot.com/ Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price
Fairtex Equipment Company Limited became the Fairtex Worldwide Headquarters, fully staffed with design, manufacturing and marketing teams to support Fairtex equipment customers worldwide. Fairtex easily broke into European market starting with United Kingdom.
Fairtex has become one of the hottest brands in the combat sports equipment industry with over 25 distributors worldwide
The Marketing Mix Strategy Part 2: Steps 6-10 http://jr-mamuyac.blogspot.com/
6a. Fairtex gloves vs. other brands http://jr-mamuyac.blogspot.com/