FAIRTEX 10 Step Marketing Plan Edgardo Mamuyac JR Febuary 2011
5 Steps for Part 1 (PTM and Positioning) <ul><li>Fairtex PTM is active people who enjoy high quality sporting goods, espec...
5 Steps for Part 2 (Market Mix & Strategy) <ul><li>6.  Sports apparel (gloves) comes in different sizes from 10-16 oz. </l...
1. PTM <ul><li>Demographics  ( 17 years old and above, M/F, social class A B C, single/married) </li></ul><ul><li>Lifestyl...
2. Needs Wants Demands <ul><li>Fighters need to be secure and protected and as well to boost their self esteem </li></ul><...
3. Competitors <ul><li>Direct:  Everlast, Twins, Cleto Reyes, Kings </li></ul><ul><li>Indirect:  Other athletic apparels f...
4. Niche Market Opportunity <ul><ul><li>Fairtex is the brand </li></ul></ul><ul><ul><li>Champion Fighters use (mostly Asia...
5. Market size
6. Product <ul><li>Fairtex sells combat sport apparel such as gloves for boxing </li></ul><ul><li>Different kinds of color...
7. Price <ul><ul><li>Fairtex and Twins have roughly same price </li></ul></ul><ul><li>Fairtex fitness gloves - $54.95 </li...
8. Promotion <ul><li>Sales promotion (Fairtex Promotions) </li></ul><ul><li>Media Market (sports channel such as ESPN2) </...
9. Place <ul><ul><li>Fairtex is distributed nationwide </li></ul></ul><ul><ul><li>Malls (sports stores such as Tobys) </li...
10. Winning Strategy <ul><li>Fairtex main strategy is to dominate the niche market ___________ </li></ul><ul><li>It benefi...
Upcoming SlideShare
Loading in …5
×

10 step marketing plan draft

1,115 views
983 views

Published on

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,115
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
12
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

10 step marketing plan draft

  1. 1. FAIRTEX 10 Step Marketing Plan Edgardo Mamuyac JR Febuary 2011
  2. 2. 5 Steps for Part 1 (PTM and Positioning) <ul><li>Fairtex PTM is active people who enjoy high quality sporting goods, especially gloves </li></ul><ul><li>Who wanted high performance and affordable </li></ul><ul><li>Everlast, Twins, Cleto Reyes, Kings </li></ul><ul><li>Gap is focused on gear for boxing, muay thai </li></ul><ul><li>Market size is__________ </li></ul>
  3. 3. 5 Steps for Part 2 (Market Mix & Strategy) <ul><li>6. Sports apparel (gloves) comes in different sizes from 10-16 oz. </li></ul><ul><li>Based on the basis of premium segment as target customers </li></ul><ul><li>Sponsorships from champion fighters </li></ul><ul><li>Distributed Worldwide </li></ul><ul><li>Niche Market Opportunity </li></ul>
  4. 4. 1. PTM <ul><li>Demographics ( 17 years old and above, M/F, social class A B C, single/married) </li></ul><ul><li>Lifestyle (Athletic into physical sports) </li></ul><ul><li>Behavior (Train at least 3-5 times a week) </li></ul>
  5. 5. 2. Needs Wants Demands <ul><li>Fighters need to be secure and protected and as well to boost their self esteem </li></ul><ul><li>Fighters prefer Fairtex rather than any brand because of its quality, durability, good reputation and price </li></ul><ul><li>Fighters expect to perform their power at their best </li></ul>
  6. 6. 3. Competitors <ul><li>Direct: Everlast, Twins, Cleto Reyes, Kings </li></ul><ul><li>Indirect: Other athletic apparels for boxing, Addidas, Nike </li></ul><ul><li>Variables: Age, Price Lifestyle, Brand, Availability </li></ul>
  7. 7. 4. Niche Market Opportunity <ul><ul><li>Fairtex is the brand </li></ul></ul><ul><ul><li>Champion Fighters use (mostly Asians) </li></ul></ul><ul><ul><li>Youth who leads to “active” lifestyle </li></ul></ul><ul><ul><li>Promises to improve performance </li></ul></ul><ul><ul><li>Offers new style </li></ul></ul>
  8. 8. 5. Market size
  9. 9. 6. Product <ul><li>Fairtex sells combat sport apparel such as gloves for boxing </li></ul><ul><li>Different kinds of colors, designs and sizes for gloves </li></ul><ul><ul><li>Colors - from black to white </li></ul></ul><ul><ul><li>Designs – plain to printed images </li></ul></ul><ul><ul><li>Sizes – 10-16 oz </li></ul></ul>
  10. 10. 7. Price <ul><ul><li>Fairtex and Twins have roughly same price </li></ul></ul><ul><li>Fairtex fitness gloves - $54.95 </li></ul><ul><li>Fairtex universal bag gloves - $59.95 </li></ul><ul><li>Fairtex ultimate MMA gloves - $69.95 </li></ul><ul><li>Fairtex MMA sparring gloves - $69.95 </li></ul><ul><li>Fairtex training gloves - $89.95 </li></ul>
  11. 11. 8. Promotion <ul><li>Sales promotion (Fairtex Promotions) </li></ul><ul><li>Media Market (sports channel such as ESPN2) </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Word of mouth </li></ul>
  12. 12. 9. Place <ul><ul><li>Fairtex is distributed nationwide </li></ul></ul><ul><ul><li>Malls (sports stores such as Tobys) </li></ul></ul><ul><ul><li>Training gyms (Elorde Gym) </li></ul></ul><ul><ul><li>Online stores </li></ul></ul><ul><ul><li>Outlets (K1 store) </li></ul></ul>
  13. 13. 10. Winning Strategy <ul><li>Fairtex main strategy is to dominate the niche market ___________ </li></ul><ul><li>It benefits from the distribution leverage of __________ </li></ul><ul><li>Quality and premium product distribution worldwide </li></ul>

×