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10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
10 questions markma
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10 questions markma

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  • 1. TOP 10 Learning Questions For Chapter 22 Managing a Holistic Marketing Organization for the Long Run Edgardo Mamuyac Jr December 17, 2010 http://jr-mamuyac.blogspot.com/
  • 2. 1. Current trends in Marketing Practices are the following, except
    • a. Accelerating
    • b. Advancing
    • c. Flattening
    • d. Outsourcing
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 3. Trends in Marketing Practices
    • Reengineering
    • Outsourcing
    • Benchmarking
    • Supplier partnering
    • Customer partnering
    • Merging
    • Globalizing
    • Flattening
    • Focusing
    • Accelerating
    • Empowering
    http://jr-mamuyac.blogspot.com/
  • 4. Marketing Practices
    • Accelerating is designing the organization and processes to quickly respond to changes in the environment
    • Flattening is reducing the number of organizational levels to get closer to the customers
    • Outsourcing involves buying of goods and services from outside vendors
  • 5. 1. Current trends in Marketing Practices are the following, except
    • a. Accelerating
    • b. Advancing
    • c. Flattening
    • d. Outsourcing
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 6. 2. The following are under the Marketing Vice President in the Functional Organization, except
    • a. New-products manager
    • b. Sales manager
    • c. Marketing administration manager
    • d. Marketing analyst manager
    • e. Marketing research manager
    http://jr-mamuyac.blogspot.com/
  • 7. Functional Organization http://jr-mamuyac.blogspot.com/
  • 8. 2. The following are under the Marketing Vice President in the Functional Organization, except
    • a. New-products manager
    • b. Sales manager
    • c. Marketing administration manager
    • d. Marketing analyst manager
    • e. Marketing research manager
    http://jr-mamuyac.blogspot.com/
  • 9. 3. These are the key questions for the Social Marketing Planning Process, except
    • a. Where are we?
    • b. What are our goals?
    • c. Where do we want to go?
    • d. How will we get there?
    • e. How will we stay on course?
    http://jr-mamuyac.blogspot.com/
  • 10. Social Marketing Planning Process http://jr-mamuyac.blogspot.com/ Where are we? Where do we want to go? How will we get there? How will we stay on course?
  • 11. Social Marketing Supports a cause
    • The planning process involves the following:
        • Determination of program focus
        • Selecting target audiences
        • Product, Price, Distribution & Communication concerns
        • Evaluation & Monitoring plans
        • Completion of an Implementation Plan
    http://jr-mamuyac.blogspot.com/
  • 12. 3. These are the key questions for the Social Marketing Planning Process, except
    • a. Where are we?
    • b. What are our goals?
    • c. Where do we want to go?
    • d. How will we get there?
    • e. How will we stay on course?
    http://jr-mamuyac.blogspot.com/
  • 13. 4. The following are structures of a Product Team, except
    • a. Triangular Product Team
    • b. Rectangular Product Team
    • c. Vertical Product Team
    • d. Horizontal Product Team
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 14. Structure of a Product Team
    • Triangular Product Team
      • PM = Product Manager
      • R = Market Researcher
      • C = Communication Specialist
    http://jr-mamuyac.blogspot.com/
  • 15. Structure of a Product Team
    • Vertical Product Team
      • PM = Product Manager
      • APM = Associate PM
      • PA = Product Assistant
    http://jr-mamuyac.blogspot.com/
  • 16. Structure of a Product Team
    • Horizontal Product Team
      • PM = Product Manager
      • R = Market Researcher
      • C = Communication Specialist
      • S = Sales Manager
      • D = Distribution Specialist
      • F = Finance Specialist
      • E = Engineer
    http://jr-mamuyac.blogspot.com/
  • 17. 4. The following are structures of a Product Team, except
    • a. Triangular Product Team
    • b. Rectangular Product Team
    • c. Vertical Product Team
    • d. Horizontal Product Team
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 18. 5. These are the Corporate Social Responsibility, except
    • a. Dynamics behavior
    • b. Socially responsible behavior
    • c. Ethical behavior
    • d. Legal behavior
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 19. Corporate Social Responsibility http://jr-mamuyac.blogspot.com/ Ethical behavior Legal behavior Socially responsible behavior
  • 20. 5. These are the Corporate Social Responsibility, except
    • a. Dynamics behavior
    • b. Socially responsible behavior
    • c. Ethical behavior
    • d. Legal behavior
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 21. 6. What are the Types of Marketing Control, except
    • a. Annual plan control
    • b. Profitability control
    • c. Efficiency control
    • d. Strategic control
    • e. Effective control
    http://jr-mamuyac.blogspot.com/
  • 22. Types of Marketing Control Annual plan control Profitability control Efficiency control Strategic control
  • 23. Types of Marketing Control
    • Annual Plan Control – ensures actual results are compared with the annual plan
    • Profitability Control – involves financial analysis
    • Efficiency Control – operations and resource allocations are assessed
    • Strategic Control – periodically reassess its strategic approach to the marketplace
    http://jr-mamuyac.blogspot.com/
  • 24. 6. What are the Types of Marketing Control, except
    • a. Annual plan control
    • b. Profitability control
    • c. Efficiency control
    • d. Strategic control
    • e. Effective control
    http://jr-mamuyac.blogspot.com/
  • 25. 7. Which of the following is True about Control Process
    • a. Performance Measurement is not a step in the control process
    • b. Goal Setting is a step in the control process
    • c. Performance Diagnosis is not a step in the control process
    • d. Preventive Action is a step in the control process
    • e. None of the above
    http://jr-mamuyac.blogspot.com/
  • 26. The Control Process What do we want to achieve? What is happening? Why is it happening? What should we do about it?
  • 27. The Control Process
    • What do we want to achieve? GOAL SETTING
    • What is happening? PERFORMANCE MEASUREMENT
    • Why is it happening? PERFORMANCE DIAGNOSIS
    • What should we do about it? CORRECTIVE ACTION
    http://jr-mamuyac.blogspot.com/
  • 28. 7. Which of the following is True about Control Process
    • a. Performance Measurement is not a step in the control process
    • b. Goal Setting is a step in the control process
    • c. Performance Diagnosis is not a step in the control process
    • d. Preventive Action is a step in the control process
    • e. None of the above
    http://jr-mamuyac.blogspot.com/
  • 29. 8. The steps of Marketing Profitability are as follows, except
    • a. Identify functional expenses
    • b. Compute for profitability ratios
    • c. Assign functional expenses to marketing entities
    • d. Prepare a profit-and-loss statement for each marketing entities
    • e. All of above
    http://jr-mamuyac.blogspot.com/
  • 30. Marketing Profitability Analysis
    • Step 1: Identify functional expenses
    • Step 2: Assign functional expenses to marketing entities
    • Step 3: Prepare a profit-loss statement for each marketing entity
    http://jr-mamuyac.blogspot.com/
  • 31. 8. The steps of Marketing Profitability are as follows, except
    • a. Identify functional expenses
    • b. Compute for profitability ratios
    • c. Assign functional expenses to marketing entities
    • d. Prepare a profit-and-loss statement for each marketing entities
    • e. All of above
    http://jr-mamuyac.blogspot.com/
  • 32. 9. What are the Characteristics of Marketing Audits, except
    • a. Comprehensive
    • b. Systematic
    • c. Independent
    • d. Statistics
    • e. Periodic
    http://jr-mamuyac.blogspot.com/
  • 33. Characteristics of Marketing Audits
    • Comprehensive – covers all major marketing activities
    • Systematic – orderly examination of the organization marketing environments, objectives, strategies, systems & activities
    • Independent – objective & unbiased
    • Periodic – at specific time intervals or occurance of red flag indicators
    http://jr-mamuyac.blogspot.com/
  • 34. 9. What are the Characteristics of Marketing Audits, except
    • a. Comprehensive
    • b. Systematic
    • c. Independent
    • d. Statistics
    • e. Periodic
    http://jr-mamuyac.blogspot.com/
  • 35. 10. These are the types of Branding a Cause Marketing Program, except
    • a. Self branded
    • b. Co-branded
    • c. Extend branded
    • d. Jointly branded
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 36. Branding a Cause Marketing Program
    • Self-branded : Create Own Cause Program
    • Co-branded : Link to Existing Cause Program
    • Jointly branded : Link to Existing Cause Program
    http://jr-mamuyac.blogspot.com/
  • 37. 10. These are the types of Branding a Cause Marketing Program, except
    • a. Self branded
    • b. Co-branded
    • c. Extend branded
    • d. Jointly branded
    • e. None of above
    http://jr-mamuyac.blogspot.com/
  • 38. TOP 10 Learning Questions For Chapter 22 Managing a Holistic Marketing Organization for the Long Run Edgardo Mamuyac Jr December 17, 2010 http://jr-mamuyac.blogspot.com/

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