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SMARTPHONE APP                                MARKET MONITOR                                INCLUDING SPECIAL INSIGHTS ON ...
The concept behind the “Smartphone App Market Monitor”•      This is the fourth volume of the “Smartphone App Market Monit...
Contents (1/2)SMARTPHONE MARKET MONITOR: Q3 2011 UPDATE    Global smartphone market (penetration, market shares and shipme...
Preview slides                  The following slides are a preview of the report.                    Please purchase the r...
Contents (2/2)SMARTPHONE MARKET MONITOR: Q3 2011 UPDATE (CONTINUED)    App stores comparison (key trends and figures conti...
Preview slideGlobal smartphone market  Smartphone share of global mobile device shipments (2007 Q1 – 2011 Q3)     Share of...
Preview slideGlobal smartphone market  Number of smartphones shipped per platform (2008 Q3 - 2011 Q3)   Devices shipped pe...
Preview slideGlobal smartphone market  Number of smartphones shipped per platform 2008 Q3 - 2011 Q3 (in million units)    ...
Preview slideGlobal smartphone market  Smartphone operating systems’ market share by shipments (2009 Q1 – 2011 Q3)        ...
Preview slideGlobal smartphone market  Smartphone operating systems’ market share by shipments in 2009 Q1 – 2011 Q3       ...
Preview slideApp stores comparison    Niche app store launches by type (2011 Q3)                  Number of stores        ...
Preview slideApp stores comparison    Niche app stores by type (2011 Q3)          Base: 88 niche app stores.  Source: rese...
Preview slideApp stores comparison                                                                                      De...
Preview slideApp stores comparison                                                                                        ...
Preview slideApp stores comparison  Number of applications per platform (2008 Q3 – 2011 Q3)    Number    of apps  Source: ...
Preview slideApp stores comparison  Average displayed paid application price in official OEM&OS app stores (2009 Q4 – 2011...
Preview slideApp stores comparison  Average total daily downloads per app store (in Millions) (2009 Q4 – 2011 Q3)         ...
Preview slideApp stores comparison  App store share of total application downloads per period(2008 – 2011 Q3)         2008...
Preview slideSmartphone applications market  Paid smartphone application download revenue (in million USD) (2007 - 2011 Q3...
Preview slideCategorization of mobile payments                                  P2P                     B2C    Proximity  ...
Preview slideProjected volume of mobile payments through 2015Source: research2guidance 2011.   To purchase „Smartphone App...
research2guidance: get in contactOur Service Offerings                                Contact us forReports and PowerPoint...
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Smartphone App Market Monitor vol.4

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The App Store Landscape Is Moving Towards Segmentation And Niche Stores
The market for app stores is shifting. As the market for general, first-tier app stores is solidifying, niche stores are increasing, offering customers and publishers new opportunities.

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Transcript of "Smartphone App Market Monitor vol.4 "

  1. 1. SMARTPHONE APP MARKET MONITOR INCLUDING SPECIAL INSIGHTS ON MOBILE PAYMENTS DAY OF UPDATE: 25TH OF NOVEMBER 2011 VOLUME 4To purchase „Smartphone App Market Monitor Vol. 4” :http://bit.ly/uYaq12 © research2guidance | November 2011
  2. 2. The concept behind the “Smartphone App Market Monitor”• This is the fourth volume of the “Smartphone App Market Monitor”, which acts as a comprehensive source of information on the smartphone app market• This volume provides a variety of updated (Q3 2011) information as well as features a special insights chapter on mobile retail market.• “Smartphone App Market Monitor” Vol. 1, featured a special insights chapter concentrating on smartphone user demographics and app download and usage habits. Special topic of Vol. 2 was media tablets market. Vol. 3. introduced mobile retail. These special insight chapters now can be acquired separately on request.• By using, comparing and evaluating different sources for e.g. the user behavior the “Smartphone App Market Monitor” provides you with a range analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions• The smartphone app market shows a dynamic which was not seen before in the mobile world. Therefore the market monitor is updated and extended every quarter.• The market monitor is designed to support your internal discussions and business decisions. Therefore all content is presented in graphs and tables not in long text passages.• All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 2 © research2guidance | November 2011 Smartphone App Market Monitor
  3. 3. Contents (1/2)SMARTPHONE MARKET MONITOR: Q3 2011 UPDATE Global smartphone market (penetration, market shares and shipments) Smartphone share of global mobile device shipments (2007 Q1 – 2011 Q3) Number of smartphones shipped per platform (2008 Q3 – 2011 Q3) Market share smartphone operating systems by shipments (2009 Q1 – 2011 Q3) App stores comparison (key trends and figures) New app store launches (2000 – 2011 Q3) Number of smartphone application stores (2007 – 2011 Q3) Application stores list (2011 Q3) Key facts and figures of major OS&OEM application stores (3 slides) Key facts and figures of major independent full-catalogue stores (2 slides) Number of applications published in marketplaces (2007 – 2011 Q3) Number of applications per platform (2008 Q3 – 2011 Q3) Number of applications per platform in smaller stores (2008 Q3 – 2011 Q3) Average displayed paid application price in official OEM & OS application stores (2009 Q4 – 2011 Q3) Newly added applications per platform (2008 Q3 – 2011 Q3) Newly added applications per platform in smaller stores (2009 Q2 – 2011 Q3) Number of apps per developer and per 1,000 users (2011 Q3) Average displayed paid application price (in us dollars) in official OEMs & OSs application stores (2009 Q4 – 2011 Q3) Average total daily downloads per application store (in millions) (2009 Q4 - 2011 Q3) Average daily downloads per app (2009 Q4 – 2011 Q3) Average total daily downloads per application store (in millions) (2009 Q4 – 2011 Q3) Average total daily downloads in smaller stores (in millions) (2009 Q4 – 2011 Q3) App store share of total application downloads per period (2008 – 2011 Q3) To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 3 © research2guidance | November 2011 Smartphone App Market Monitor
  4. 4. Preview slides The following slides are a preview of the report. Please purchase the report for full content. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 4© research2guidance | November 2011 Smartphone App Market Monitor
  5. 5. Contents (2/2)SMARTPHONE MARKET MONITOR: Q3 2011 UPDATE (CONTINUED) App stores comparison (key trends and figures continued) Number of apps per category, new adds and growth rates (apple/android/blackberry) (2010 Q4 – 2011 Q3) Niche stores classification (2011 Q3) Niche app store launches by type (1999-2011) Niche stores by type (2011 Q3) Smartphone applications market: current status Installed base of application shoppers (in Millions) (2007 – 2011 Q3) Total smartphone application downloads (in millions) (2007 – 2011 Q3) Paid smartphone application download revenue (in million USD) (2007 – 2011 Q3)SPECIAL INTEREST CHAPTER: MOBILE RETAIL MARKET Characterizing Mobile Payments Mobile payment milestones and mobile phone penetration Categorizing mobile payments Mobile Payment Technologies Mobile technologies by category Premium SMS and DMB payment processes Example of mobile web payment with Google Wallet NFC phones overview Starbucks rewards and 2D barcode mobile app Market Outlook Mobile payment transaction value forecast 2008-2015 (in Billion USD) Potential mobile payment user base To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 5 © research2guidance | November 2011 Smartphone App Market Monitor
  6. 6. Preview slideGlobal smartphone market Smartphone share of global mobile device shipments (2007 Q1 – 2011 Q3) Share of total mobile device shipments To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 Source: Gartner 6 © research2guidance | November 2011 Smartphone App Market Monitor
  7. 7. Preview slideGlobal smartphone market Number of smartphones shipped per platform (2008 Q3 - 2011 Q3) Devices shipped per quarter (in millions) To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 Source: Gartner 7 © research2guidance | November 2011 Smartphone App Market Monitor
  8. 8. Preview slideGlobal smartphone market Number of smartphones shipped per platform 2008 Q3 - 2011 Q3 (in million units) 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 Android Symbian iOS RIM Windows Phone Other Source: Gartner To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 8 © research2guidance | November 2011 Smartphone App Market Monitor
  9. 9. Preview slideGlobal smartphone market Smartphone operating systems’ market share by shipments (2009 Q1 – 2011 Q3) Shipments share by platform 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 Source: Gartner To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 9 © research2guidance | November 2011 Smartphone App Market Monitor
  10. 10. Preview slideGlobal smartphone market Smartphone operating systems’ market share by shipments in 2009 Q1 – 2011 Q3 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 Android Symbian iOS RIM Windows Phone Other Source: Gartner To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 10 © research2guidance | November 2011 Smartphone App Market Monitor
  11. 11. Preview slideApp stores comparison Niche app store launches by type (2011 Q3) Number of stores 1999-2007 2008 2009 2010 2011 Aggregators 4 3 1 Device Specific 2 8 3 Category Specific 4 1 6 11 3 OS Specific 2 4 4 21 1 Classified by primary objective. E.g. Many category specific stores also concentrate on particular platform and aggregate content. Based on sample of 78 stores. Expected new niche stores in 2011 (for illustratory purposes). Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 11 © research2guidance | November 2011 Smartphone App Market Monitor
  12. 12. Preview slideApp stores comparison Niche app stores by type (2011 Q3) Base: 88 niche app stores. Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 12 © research2guidance | November 2011 Smartphone App Market Monitor
  13. 13. Preview slideApp stores comparison Device Manufacturers and Mobile OS Providers Logo Store name Apple Android Samsung BlackBerry Nokia Palm LG World PlayNow Windows Windows General App Store Market Appsa App World Ovi Store App Catalog Arenaa Marketplace for Phone information Mobilec Marketplace Profile  $  $  $  $ $  $ $ $  $  $ Launch Jul-08 Oct-08 Sep-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Closed Oct-10 Customer Interface Developer Interface $1 a Storeoperator – Handmark b unlesssigned up for an open source developer membership, which waves these submission and SDK fees c The web-version of Windows Mobile 6.x Marketplace was discontinued on July 15th, 2011. Apps still available through downloadable app store application. Source: research2guidance 2011. Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP  X Provides only applications Provides apps, ringtones, etc. $ Paid and/or free applications Only free applications $ To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 13 © research2guidance | November 2011 Smartphone App Market Monitor
  14. 14. Preview slideApp stores comparison Other major app stores Logo Store name Motorola Ericsson Symbian Horizon Java Store Phoload neXva Cellmaia b Clickgamer djuzz Youpark General SHOP4APPS eStore Directory a (beta) information Profile  $  $  $  $   $ $  $  $  $ Launch $X Jan-10 Feb-10 Discontinued Discontinued Sep-08 Mar-10 Jul-99 n/a Jan-10 Jan-10 Store provider OEM OEM OS OS Independent Independent Independent Independent Independent Independent type full-catalog full-catalog full-catalog full-catalog full-catalog full-catalog Store access Target platforms Customer Interface Payment options # of apps Developer portal SDK Developer SDK license fee Interface App submission fee Developer revenue share a The platform was opened for beta testing of Symbian apps. The project was ceased in November 2010. b Cellmania was acquired by RIM in August 2010. Source: research2guidance 2011. Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP  Provides only applications Provides apps, ringtones, etc. $ Paid and/or free applications X $ Only free applications To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 14 © research2guidance | November 2011 Smartphone App Market Monitor
  15. 15. Preview slideApp stores comparison Number of applications per platform (2008 Q3 – 2011 Q3) Number of apps Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 15 © research2guidance | November 2011 Smartphone App Market Monitor
  16. 16. Preview slideApp stores comparison Average displayed paid application price in official OEM&OS app stores (2009 Q4 – 2011 Q3) Average price 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 Base: Android Market and Apple App Store – full catalog. BlackBerry App World, Nokia OVI store and Palm App Catalog – Top 100 Paid apps. Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 16 © research2guidance | November 2011 Smartphone App Market Monitor
  17. 17. Preview slideApp stores comparison Average total daily downloads per app store (in Millions) (2009 Q4 – 2011 Q3) Net Growth 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 Change Rate Apple App Store Android Market BlackBerry AppWorld OVI Store WP7 Marketplace Samsung Apps Palm App Catalog GetJar PocketGear Mobango • Download numbers refer to smartphone apps only. Personalization content downloads are excluded. • Independent store rates refer to whole year in 2009, half year periods in 2010 and a quarter in 2011. Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 17 © research2guidance | November 2011 Smartphone App Market Monitor
  18. 18. Preview slideApp stores comparison App store share of total application downloads per period(2008 – 2011 Q3) 2008 2009 2010 HY1 2010 HY2 2011 Q1 2011 Q2 2011 Q3 Other Independent Stores include: Handango, Mobango, PocketGear, MobiHand, Handmark, Handster and other; Other OS&OEM include: Windows Market Place, Samsung Apps, Palm App Catalog, Play Now Arena, LG Application Store and other;MNO stores include: Vodafone 360, O2 Litmus Store, China Mobile Market, Verizon Media Store, Orange Application Shop, AT&T AppCenter, Sprint Digital Lounge, web2go, Telefonica mStore, SK T-store, KT Show App Store, TelstraOne Experience, Optus App Store, Airtel AppCentral and other. Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 18 © research2guidance | November 2011 Smartphone App Market Monitor
  19. 19. Preview slideSmartphone applications market Paid smartphone application download revenue (in million USD) (2007 - 2011 Q3) Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 19 © research2guidance | November 2011 Smartphone App Market Monitor
  20. 20. Preview slideCategorization of mobile payments P2P B2C Proximity RemoteSource: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 20© research2guidance | November 2011 Smartphone App Market Monitor
  21. 21. Preview slideProjected volume of mobile payments through 2015Source: research2guidance 2011. To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 21© research2guidance | November 2011 Smartphone App Market Monitor
  22. 22. research2guidance: get in contactOur Service Offerings Contact us forReports and PowerPoint slide-sets A one-on-one expert call with a research analyst formarket insights on selected topics ‒ A personal 15-30 min. consultation ‒ Questions and answers about our researchBespoke research ‒ Matching your needs with our research servicescustom-made research for your individual needs Write an email to expert@research2guidance.comKnowledge center Direct web-shop access to our reports and PPTsa subscription to a wealth of data, analysis, ‒ Browse our research productsprofiles, and daily news and opinion ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal)Consulting services Visit www.research2guidance.com/shopprojects tailored to assist you in developing yourmobile strategy Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects Call +49 (0)30 609893366 To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12 22© research2guidance | November 2011 Smartphone App Market Monitor
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