Seminar 1 Presentation, Project Communicating Biodiversity


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Seminar 1 Presentation, Project Communicating Biodiversity

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Seminar 1 Presentation, Project Communicating Biodiversity

  1. 1. Communicating Biodiversity Storybook Design Seminar 1 19th July, 2013
  2. 2. Client, NBA The National Biodiversity Authority of India (NBA) was formed in 2003 to implement the Biological Diversity Act of 2002. Since its formation, the NBA has administered the conservation and sustainable use of India’s diverse biological resources. It also aims to provide access and benefit sharing to the indigenous communities that have preserved valuable knowledge about the country’s biodiversity. Housed By LED Lab Project Background
  3. 3. The need for effectively communicating Biological Diversity to the urban Indian audience can be met by creative modes of communication such as storybooks. Project Hypothesis
  4. 4. Context Panorama : Communicating Biodiversity, consumption patterns in Urban India What Why Who Where How residents in urban areas are part of biodiversity. Our choices as a consumer and their effect on biodiversity. Through stories collected from the various actors that reflect the current scenario. A storybook : - that informs - gives room for user inputs - creates a space for reflection - catalyses action Urban youth and adults (18+). Decision makers in households. Urban India - In the markets - within households, neighbourhoods - within communities - where these networks trail to Communicating Biodiversity A growing gap between consumers and producers. To address the need of alternatives. To establish one’s place in the biodiversity web. How sources:shutterstock,
  5. 5. Timeline Phase 1 Phase 2 Phase 3 Phase 4 Research - Primary and Secondary Data Collection Analysis, categorization Gaining Insights July August September October Writing and storyboarding Character design Exploring visual styles and form of storybook Illustrations Design Development Prototyping User Testing Client Feedback Final Draft Printing and Production Documentation October8th ,Submission
  6. 6. the six essential Senses Design Story Symphony Empathy Play Meaning - Understanding current structures - Theories - Representation - Creative communication - Exploring form and material - Applying design thinking to discover alternatives. - Looking into the social / cultural / historical relevance. - What issues emerge as we thread the facts ? - How can we weave a compelling narrative ? - What insights can be drawn? -What values are kept in mind? - How can we code the content with meaning, making it multilayered ? - Are there playful ways of conveying the message? - Can mundane surveys / focus group activies become playful? - Play with the form of the book. - Are the perspectives of various communiies included ? - Instead of being accusatory, can consumers and producers be placed on the same plane? - Can we look at biodiversity through the lens of values? - Can we strike a balance between various arguments? - How can all the insights and data be synthesized using design tools. Dimensions of understanding : Daniel H. Pink’s A whole New Mind
  7. 7. Actor’s Map : Relationship that the designer and user share Designer User Design Story Symphony Empathy Meaning Play Create the platform. Use an interesting amalgam of text and visuals to address the subject Add to the form through maps, and sketches, personalize the book. Use the book to understand innovation and design to create alternatives. Provide anecdotes and add to the stories Assimilate these stories with experience and understand their place in the biodiversity web. Relate to other communities and species in the ecosystem. Understand the need for change and contribute. Explore the activities and feel motivated. Draw conclusions relevant to one’s one lifestyle. Possibly, identify problem areas and seek alternatives. Craft the narrative Present the perspective of the other communities Make the user’s engagement seamless Create an interesting form and activities for the user to en- gage with. Be aware of taking stands and being inclusive. Try to assume the position of the reader. Collate the data to create insights.Present them in an indirect manner that doesn’t preach but gives room for reflection.
  8. 8. Affinity Diagram : Based on Anil Agarwal’s, Politics of Environment Is it possible to articulate an alternative view of biodiversity conservation from the perspective of the aims and needs of the people? (Escobar, Biodiversity) - Waste Disposal - Pressure on biological resouces as raw material - Feeding the West / feeding the rich - Diversity is replaced by High Yielding Monocultures - Strategies for rural development but none for several sustainable urban development - Cultural Diversity is born out of the world’s Biological Diversity - Cannot wholly perceive highly destructive consumption patterns. - It is impossible for distant consumers to appreciate the magnitude and impact of their purchasing power. - Are slowly eliminating all alternatives to High Yielding Varities, making it easier to come under their control. - Forced to replace a wide range of crops with High Yielding varities that require expensive fertilizers and pesticides. Lack vitality, need to be bought annually. - Often lose land, resources and are pushed to margins. Blamed for overgrazing. - Denied access to biomass and free bio resources. - Undermined confidence in local / traditional methods and knowledge - Multitude of crops served as drought relief if one crop fails. Monocultures lead to social vulnerability in adverse conditions. Urban agriculturalnational Urban Needs Alternatives to High Yielding monocultures. Indicators (Social / Economic / Ecological) Localization and information about local produce. Understand impact of consumption patterns
  9. 9. Insights and topics to explore : Based on Anil Agarwal’s, Politics of Environment Diversity is transformed into monocultures, in cities, same can be said for Urban lifestyles as well as the crops in the farms. Urban migrants are not economic refugees but ecological refugees, displaced by building of dams, mines, deforestation. The biggest ally in demand for an ecologically / socially sound environment is womankind. We do not yet know how to construct an indicator, (social / ecological / economic) to reflect the change..
  10. 10. Navdanya’s seed bank and bio-diversity conscious farming. Grandmother’s University Excluded Voices : Democratising the Governance of Food Systems creating food sovreignity, letting urban citizens and farmers decide what kind of agricultural research should be carried out. Participatory Action Research through a citizen’s jury. Focus on local gastronomy and food created an empathetic space for participation, transcending age, gender, economic status. Movements that inspire.