The National Biodiversity Authority of India (NBA) was formed
in 2003 to implement the
Biological Diversity Act of 2002. Since its formation, the NBA
has administered the conservation and sustainable use of
India’s diverse biological resources. It also aims to provide
access and benefit sharing to the indigenous communities
that have preserved valuable knowledge about the country’s
Housed By LED Lab
The need for effectively communicating Biological Diversity
to the urban Indian audience can be met by creative modes of
communication such as storybooks.
Context Panorama : Communicating Biodiversity, consumption patterns in Urban India
How residents in urban areas are
part of biodiversity.
Our choices as a consumer and
their effect on biodiversity.
Through stories collected from the
various actors that reflect the current
A storybook :
- that informs
- gives room for user inputs
- creates a space for reflection
- catalyses action
Urban youth and
- In the markets
- within households,
- within communities
- where these networks trail to
A growing gap between
consumers and producers.
To address the need of
To establish one’s place in the
Research - Primary
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styles and form
- Understanding current structures
- Creative communication
- Exploring form and material
- Applying design thinking to
- Looking into the social / cultural /
- What issues emerge as we
thread the facts ?
- How can we weave a
compelling narrative ?
- What insights can be drawn?
-What values are kept in mind?
- How can we code the content
with meaning, making it
- Are there playful ways of
conveying the message?
- Can mundane surveys / focus
group activies become playful?
- Play with the form of the book.
- Are the perspectives of
various communiies included ?
- Instead of being accusatory, can
consumers and producers be
placed on the same plane?
- Can we look at biodiversity
through the lens of values?
- Can we strike a balance between
- How can all the insights and data
be synthesized using design tools.
Dimensions of understanding : Daniel H. Pink’s A whole New Mind
Actor’s Map : Relationship that the designer and user share
Create the platform.
Use an interesting amalgam of
text and visuals to address the
Add to the form through maps,
and sketches, personalize the book.
Use the book to understand innovation
and design to create alternatives.
Provide anecdotes and add to
Assimilate these stories with
experience and understand their
place in the biodiversity web.
Relate to other communities and
species in the ecosystem.
Understand the need for change
Explore the activities and feel
Draw conclusions relevant to
one’s one lifestyle.
Possibly, identify problem areas
and seek alternatives.
Craft the narrative
Present the perspective of the
Make the user’s
Create an interesting form
and activities for the user to en-
Be aware of taking stands
and being inclusive.
Try to assume the position
of the reader.
Collate the data to create
insights.Present them in an
indirect manner that doesn’t
preach but gives room
Affinity Diagram : Based on Anil Agarwal’s, Politics of Environment
Is it possible to articulate an alternative view of biodiversity conservation
from the perspective of the aims and needs of the people?
- Waste Disposal
- Pressure on biological resouces
as raw material
- Feeding the West / feeding the rich
- Diversity is replaced by High Yielding
- Strategies for rural development but none
for several sustainable urban development
- Cultural Diversity is born out of the
world’s Biological Diversity
- Cannot wholly perceive highly destructive
- It is impossible for distant consumers to
appreciate the magnitude and impact of
their purchasing power.
- Are slowly eliminating all alternatives to
High Yielding Varities, making it easier to
come under their control.
- Forced to replace a wide range of crops
with High Yielding varities that require
expensive fertilizers and pesticides.
Lack vitality, need to be bought annually.
- Often lose land, resources and are pushed to
margins. Blamed for overgrazing.
- Denied access to biomass and free
- Undermined confidence in local / traditional
methods and knowledge
- Multitude of crops served as drought relief if
one crop fails. Monocultures lead to social
vulnerability in adverse conditions.
Alternatives to High Yielding monocultures.
Indicators (Social / Economic / Ecological)
Localization and information about
Understand impact of consumption patterns
Insights and topics to explore : Based on Anil Agarwal’s, Politics of Environment
Diversity is transformed into monocultures,
in cities, same can be said for Urban lifestyles
as well as the crops in the farms.
Urban migrants are not economic refugees but
ecological refugees, displaced by building of dams,
The biggest ally in demand for an ecologically /
socially sound environment is womankind.
We do not yet know how to construct an indicator,
(social / ecological / economic) to reflect the change..
Navdanya’s seed bank and bio-diversity conscious farming.
Excluded Voices : Democratising the Governance of Food Systems
creating food sovreignity, letting urban citizens and farmers decide
what kind of agricultural research should be carried out.
Participatory Action Research through a citizen’s jury.
Focus on local gastronomy and food created an empathetic space
for participation, transcending age, gender, economic status.
Movements that inspire.