Friday Monkey

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    Friday Monkey - Presentation Transcript

    1. Packaging + Price + Product
      • Friday Monkey wines are a metaphor of the Australian culture - young, trendy and sophisticated. It captures the essence of the higher tones of life, so you can have all the pleasure. 
      • FRIDAY monkey ® wines can be enjoyed on any occasion; be it at home, a casual dinner with friends, or at a restaurant. We give you the finest quality wine that tastes good and lives up to its expectations. 
      • Started with Chardonnay, Shiraz and Merlot only!
      • Now!
      • offers 7 varietals and in many countries.
    2.  
    3. Cartons
    4.  
    5. The FRIDAY monkey Reserve Range
    6. Packaging
      • FRIDAY monkey Merlot 1.5L Cartons
    7. Packaging
    8. Varietals
    9. The name…
      • The "FRIDAY Monkey" name
      • The Friday Monkey name was chosen with the purpose of gaining immediate brand recognition.
      • Friday is the best trading day of the week for liquor sales in the United States. 
      • The sight of a cute Monkey swinging on a vine is one which delights people of all ages. Combined on a wine label, they present a whimsical image which is readily noticed with irresistible appeal to the impulse buyer.
      • It's name is easily remembered and describes the contemporary personality of the wine.
      • The name conveys a feel good factor while making a purchase decision in the store. Last and not the least, it will boost retailers’ wine sales without them doing any hand selling.
    10. Banners
    11. Point Of Sale
      • Case Cards/ Carton Toppers

    + malvikapmalvikap, 11 months ago

    custom

    1188 views, 1 favs, 0 embeds more stats

    Friday Monkey - Wine Branding

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