Friday Monkey

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Friday Monkey - Wine Branding

Friday Monkey - Wine Branding

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  • 1. Packaging + Price + Product
  • 2.
    • Friday Monkey wines are a metaphor of the Australian culture - young, trendy and sophisticated. It captures the essence of the higher tones of life, so you can have all the pleasure. 
    • FRIDAY monkey ® wines can be enjoyed on any occasion; be it at home, a casual dinner with friends, or at a restaurant. We give you the finest quality wine that tastes good and lives up to its expectations. 
  • 3.
    • Started with Chardonnay, Shiraz and Merlot only!
    • Now!
    • offers 7 varietals and in many countries.
  • 4.  
  • 5. Cartons
  • 6.  
  • 7. The FRIDAY monkey Reserve Range
  • 8. Packaging
    • FRIDAY monkey Merlot 1.5L Cartons
  • 9. Packaging
  • 10. Varietals
  • 11. The name…
    • The "FRIDAY Monkey" name
    • The Friday Monkey name was chosen with the purpose of gaining immediate brand recognition.
    • Friday is the best trading day of the week for liquor sales in the United States. 
    • The sight of a cute Monkey swinging on a vine is one which delights people of all ages. Combined on a wine label, they present a whimsical image which is readily noticed with irresistible appeal to the impulse buyer.
    • It's name is easily remembered and describes the contemporary personality of the wine.
    • The name conveys a feel good factor while making a purchase decision in the store. Last and not the least, it will boost retailers’ wine sales without them doing any hand selling.
  • 12. Banners
  • 13. Point Of Sale
    • Case Cards/ Carton Toppers