Packaging + Price + Product
<ul><li>Friday Monkey wines are a metaphor of the Australian culture - young, trendy and sophisticated. It captures the es...
<ul><li>Started with Chardonnay, Shiraz and Merlot only! </li></ul><ul><li>Now! </li></ul><ul><li>offers 7 varietals and i...
 
Cartons
 
The FRIDAY monkey Reserve Range
Packaging <ul><li>FRIDAY monkey Merlot 1.5L Cartons </li></ul>
Packaging
Varietals
The name… <ul><li>The &quot;FRIDAY Monkey&quot; name </li></ul><ul><li>The Friday Monkey name was chosen with the purpose ...
Banners
Point Of Sale <ul><li>Case Cards/  Carton Toppers </li></ul>
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Friday Monkey

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Friday Monkey - Wine Branding

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Friday Monkey

  1. 1. Packaging + Price + Product
  2. 2. <ul><li>Friday Monkey wines are a metaphor of the Australian culture - young, trendy and sophisticated. It captures the essence of the higher tones of life, so you can have all the pleasure.  </li></ul><ul><li>FRIDAY monkey ® wines can be enjoyed on any occasion; be it at home, a casual dinner with friends, or at a restaurant. We give you the finest quality wine that tastes good and lives up to its expectations.  </li></ul>
  3. 3. <ul><li>Started with Chardonnay, Shiraz and Merlot only! </li></ul><ul><li>Now! </li></ul><ul><li>offers 7 varietals and in many countries. </li></ul>
  4. 5. Cartons
  5. 7. The FRIDAY monkey Reserve Range
  6. 8. Packaging <ul><li>FRIDAY monkey Merlot 1.5L Cartons </li></ul>
  7. 9. Packaging
  8. 10. Varietals
  9. 11. The name… <ul><li>The &quot;FRIDAY Monkey&quot; name </li></ul><ul><li>The Friday Monkey name was chosen with the purpose of gaining immediate brand recognition. </li></ul><ul><li>Friday is the best trading day of the week for liquor sales in the United States.  </li></ul><ul><li>The sight of a cute Monkey swinging on a vine is one which delights people of all ages. Combined on a wine label, they present a whimsical image which is readily noticed with irresistible appeal to the impulse buyer. </li></ul><ul><li>It's name is easily remembered and describes the contemporary personality of the wine. </li></ul><ul><li>The name conveys a feel good factor while making a purchase decision in the store. Last and not the least, it will boost retailers’ wine sales without them doing any hand selling. </li></ul>
  10. 12. Banners
  11. 13. Point Of Sale <ul><li>Case Cards/ Carton Toppers </li></ul>
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