Bring Your Project       from Idea to Reality: Make A Living Doing What You LoveMitch Altman   Chief Scientist, Cornfield ...
I Love My Job!
Idea to Reality
Project of Love
Idea to Reality:     Inventing TV-B-Gone1. Idea – a problem to solve:    TVs in public places2. Project – solution to prob...
Ideas: What to Do?         ??          ??    or
Project Questions:Making a Project Into a Product    • User Interface?          Simple!    • Physical form?          Follo...
ImplementatationTakes way longer than you think!                    So, make time…
Lots To Do!             (Things you thought of)       That’s what friends are for•   Pete             –   PCB layout desig...
And Things You Didn’t Think            Of     • Bar-code     • Package design     • Carton design     • Trademark ®     • ...
Funding$?• VCs suck! (Mitch’s opinion)
Where To           Manufacture?  Contract Manufacturer (CM):        a company you pay to manufacture your thingMy criteria...
Shipping  Freight Forwarder:         a company you pay to get your things to youFreight Forwarder:• can ship via air (fast...
A Brief Look AtManufacturing Process Before assembly line: • Order parts that aren’t made at the CM • Make plastic cases •...
A Brief Look AtManufacturing Process   Assembly line Project Managers                    Assembly line
Sell It!                      But for how much?                      • Where sell?                      • Retail price?   ...
WebsiteYou need one!
Order Fulfillment  (not necessarily fulfilling)
Customer Support
Publicity
Answer Sales Calls!
Running A Business   Isn’t All Fun(But remember, it’s a project you love!)
Mitch’s One Ruleof Doing Business
Mitch’s One Rule  of Doing Business(never to be violated!)
Mitch’s One Rule  of Doing Business(never to be violated!)       (Really!):
Mitch’s One Rule  of Doing Business(never to be violated!)       (Really!): (Are you listening?)
Mitch’s One Rule   of Doing Business (never to be violated!)        (Really!): Never do businesswith people you don’t     ...
Conclusion:The Guarantee
Bring Your Project From Idea To Reality:   Make A Living Doing What You Love                     Q&AMitch Altman   Chief S...
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Your Project from Idea to Reality

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How to bring your project from idea to reality, and make a living doing what you love.

Given at Orlando Mini Maker Faire, 26-May-2012.

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Your Project from Idea to Reality

  1. 1. Bring Your Project from Idea to Reality: Make A Living Doing What You LoveMitch Altman Chief Scientist, Cornfield Electronics, San Francisco, CA USA Author of The Brain Machine in MAKE Magazine #10 Inventor of TV-B-Gone universal remote control Co-founder of Noisebridge, a San Francisco hacker space email: mitch@CornfieldElectronics.com twitter: @maltman23 site: www.CornfieldElectronics.com Orlando Mini Maker Faire 26 May, 2012
  2. 2. I Love My Job!
  3. 3. Idea to Reality
  4. 4. Project of Love
  5. 5. Idea to Reality: Inventing TV-B-Gone1. Idea – a problem to solve: TVs in public places2. Project – solution to problem: One-button universal remote control3. Implementation & Reality: TV-B-Gone
  6. 6. Ideas: What to Do? ?? ?? or
  7. 7. Project Questions:Making a Project Into a Product • User Interface? Simple! • Physical form? Follow function • Color? Implied with function • Method for implementation? Simple! • Tasks for implementation? As few as possible • Name? Catchy, Informative, Unique
  8. 8. ImplementatationTakes way longer than you think! So, make time…
  9. 9. Lots To Do! (Things you thought of) That’s what friends are for• Pete – PCB layout design• Bob – plastic case• John – mechanical drawing for the case• Nina – graphics for packaging and website• Peter – website and packaging layouts• Chris – shopping cart for the website• Rod – web-hosting, and other IT stuff• Carol – incorporate my company• Pat – accounting• Penni – bookkeeping• Betsy and Jean – publicity• Alex and Jeremie – order fulfillment• YOU! – coordination unified vision
  10. 10. And Things You Didn’t Think Of • Bar-code • Package design • Carton design • Trademark ® • Open-Source? / patent? • Lots more stuff for after your product is manufactured!
  11. 11. Funding$?• VCs suck! (Mitch’s opinion)
  12. 12. Where To Manufacture? Contract Manufacturer (CM): a company you pay to manufacture your thingMy criteria for a good CM:• Good quality production• Treat their employees well• Pay their employees well• Have and adhere to safety standards• Treat the environment well• Give me a price I can afford (including shipping price)
  13. 13. Shipping Freight Forwarder: a company you pay to get your things to youFreight Forwarder:• can ship via air (fast, expensive)• can ship via boat (slow, cheaper)• can deal with customs issues• bills you afterwards
  14. 14. A Brief Look AtManufacturing Process Before assembly line: • Order parts that aren’t made at the CM • Make plastic cases • Print blister-cards • Make cartons and carton inserts • Make plastic “clam-shells” • Make PCBs • Automatic manufacture of PCB assembly
  15. 15. A Brief Look AtManufacturing Process Assembly line Project Managers Assembly line
  16. 16. Sell It! But for how much? • Where sell? • Retail price? • Wholesale price? • Profit?Making money is harder than it seems!
  17. 17. WebsiteYou need one!
  18. 18. Order Fulfillment (not necessarily fulfilling)
  19. 19. Customer Support
  20. 20. Publicity
  21. 21. Answer Sales Calls!
  22. 22. Running A Business Isn’t All Fun(But remember, it’s a project you love!)
  23. 23. Mitch’s One Ruleof Doing Business
  24. 24. Mitch’s One Rule of Doing Business(never to be violated!)
  25. 25. Mitch’s One Rule of Doing Business(never to be violated!) (Really!):
  26. 26. Mitch’s One Rule of Doing Business(never to be violated!) (Really!): (Are you listening?)
  27. 27. Mitch’s One Rule of Doing Business (never to be violated!) (Really!): Never do businesswith people you don’t like!!
  28. 28. Conclusion:The Guarantee
  29. 29. Bring Your Project From Idea To Reality: Make A Living Doing What You Love Q&AMitch Altman Chief Scientist, Cornfield Electronics, San Francisco, CA USA Author of The Brain Machine in MAKE Magazine #10 Inventor of TV-B-Gone universal remote control Co-founder of Noisebridge, a San Francisco hacker space email: mitch@CornfieldElectronics.com twitter: @maltman23 site: www.CornfieldElectronics.com Orlando Mini Maker Faire 26 May, 2012

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