Infertile patients are highly motivated, and will move heaven and earth in order to get pregnant. Many spend hours on the net looking for solutions to their problems. This is why it is so important for IVF clinics to have a web presence.
Marketing on the web is much more cost effective – and far more ethical.
For example, you can put up a FAQ ( frequently asked questions) section, which answers the commonest queries patients usually ask you. You can “refer” patients to your website at the end of the consultation, so they can educate themselves ! Patients appreciate this – and word of mouth will help you get more patients !
Ensure that pages download fast. Users typically don't want to wait to get information. Large graphics can slow down this process. Try timing your home page. It should totally download within 30 seconds.
Add pictures of your staff to the Web site to give it a human touch.
Ensure that your Web site is easy to navigate. A confusing site design can turn off users and keep them from finding important information.