Insurance Services – Making a Difference August’07

Current scenario… As education level rises and cost of medical care goes up, there will be more demand for insurance There is little difference between the policies offered by most insurance companies, with the result that there are weak ‘unique selling propositions’ an insurance company offers Therefore insurance companies try to seek business based on price as the key differentiating factor between policies

As education level rises and cost of medical care goes up, there will be more demand for insurance

There is little difference between the policies offered by most insurance companies, with the result that there are weak ‘unique selling propositions’ an insurance company offers

Therefore insurance companies try to seek business based on price as the key differentiating factor between policies

Value proposition to Insurance company Providing information is an excellent way of positioning yourself as a “caring insurance company” and making a difference Set up a patient education library at your premises with the object of having a collection of books and CDs related to health Disseminate information on various health related queries through pamphlets and other sources made available in the library Publicize the library through the company website

Providing information is an excellent way of positioning yourself as a “caring insurance company” and making a difference

Set up a patient education library at your premises with the object of having a collection of books and CDs related to health

Disseminate information on various health related queries through pamphlets and other sources made available in the library

Publicize the library through the company website

Importance of a Medical Library Indian patients are becoming increasingly articulate – they want more information about their medical conditions Unfortunately their doctors do not have the time to provide them this information in detail A health library empowers people by providing them with the information they need to promote their health, and prevent and treat medical problems in the family in partnership with their doctor.

Indian patients are becoming increasingly articulate – they want more information about their medical conditions

Unfortunately their doctors do not have the time to provide them this information in detail

A health library empowers people by providing them with the information they need to promote their health, and prevent and treat medical problems in the family in partnership with their doctor.

Benefits to Insurance Company As the library will be in the premises of the insurance company, readers who have queries about a particular illness and how a insurance policy can help them claim the cost of treatment can approach the sales person Insurance agents can recommend people visit the library and find out about any health related queries Policy holders can be given the facility to borrow books from the library at reduced or nil charges By providing information it is possible that the insurance claims can come down as people will be in a better position to do self-diagnosis, avoid spending on unnecessary surgeries hence saving costs of insurance claims

As the library will be in the premises of the insurance company, readers who have queries about a particular illness and how a insurance policy can help them claim the cost of treatment can approach the sales person

Insurance agents can recommend people visit the library and find out about any health related queries

Policy holders can be given the facility to borrow books from the library at reduced or nil charges

By providing information it is possible that the insurance claims can come down as people will be in a better position to do self-diagnosis, avoid spending on unnecessary surgeries hence saving costs of insurance claims

More Benefits…. You will have access to young (school / college students) audience whom you can approach for health policies It will allow you to differentiate your product from your competitors – offer value addition to your customers Promoting a social cause

You will have access to young (school / college students) audience whom you can approach for health policies

It will allow you to differentiate your product from your competitors – offer value addition to your customers

Promoting a social cause