Successful Medical Practise Management


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Successful Medical Practise Management - a guide for doctors

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  • Successful Medical Practise Management

    1. 3. What will this workshop help you to do ? <ul><li>Manage your life better ! </li></ul><ul><li>A doctor’s life is very different from a businessman’s or executives </li></ul><ul><li>We have our own unique set of problems </li></ul>
    2. 4. A doctor needs to wear many hats ! <ul><li>Clinician , who has polished medical skills </li></ul><ul><li>Academician, who is a constant learner </li></ul><ul><li>Manager , who understands the business aspects of running a profitable clinic </li></ul>
    3. 5. A doctor needs to wear many hats ! <ul><li>CEO, who understands how to motivate staff and lead people; </li></ul><ul><li>Financial expert, who can manage his money </li></ul><ul><li>Family provider </li></ul><ul><li>Self caretaker, who know how to look after himself and fulfill his personal needs . </li></ul>
    4. 6. The problem <ul><li>Unfortunately, while doctors are quite eager to discuss medicine, most are unwilling to talk about the nuts and bolts of practise management </li></ul><ul><li>Don’t want to enrich the competition by giving away their “trade secrets” ! </li></ul><ul><li>We can learn together and help each other </li></ul>
    5. 7. The solution <ul><li>There is no need to reinvent the wheel . The challenges are similar all over the world </li></ul><ul><li>We can learn from our colleagues and from peers in other parts of the world </li></ul><ul><li>Apply knowledge from other fields to ours ! </li></ul>
    6. 8. Being a doctor today is not easy <ul><li>Do you find that there is: </li></ul><ul><li>too much work </li></ul><ul><li>too much hassle </li></ul><ul><li>too much competition </li></ul><ul><li>too much despair; and </li></ul><ul><li>too little reimbursement ? </li></ul>
    7. 9. Common response – work even harder ! <ul><li>Run around from clinic to clinic, hospital to hospital </li></ul><ul><li>Try to “expand” your practise to get more patients </li></ul>
    8. 10. Common response – work even harder ! <ul><li>Only 24 hours in a day ! </li></ul><ul><li>Fed up and unhappy </li></ul><ul><li>No time for yourself or your family </li></ul>
    9. 12. Are you fed up of… <ul><li>Long energy-exhausting hours and crushing workloads leaving little or no free time for yourself or your family ? </li></ul><ul><li>Demanding dissatisfied patients ? </li></ul><ul><li>Inadequate payment </li></ul><ul><li>for all your hard work ? </li></ul>
    10. 13. Need to work smarter – not harder ! Need to learn tools which will: <ul><li>Give you control of your time; </li></ul><ul><li>Allow you to do work which you felt was worthwhile, for patients that you enjoy seeing; and </li></ul><ul><li>Pay you well for your effort, so that you enjoy going to work every day. </li></ul>
    11. 14. Practise management skills <ul><li>Every doctor is an entrepreneur </li></ul><ul><li>Needs to run a business </li></ul><ul><li>These skills are never taught in medical college </li></ul><ul><li>Some doctors never learn them, and struggle to manage their practise </li></ul>
    12. 16. 5 stages of a doctor’s career <ul><li>Entry, when you are starting out; </li></ul><ul><li>Establishment, when you have created a name for yourself; </li></ul><ul><li>Exploration, when you look for new fields to conquer; </li></ul><ul><li>Specialization , when you settle down in your niche; and </li></ul><ul><li>Mastery, when you establish yourself as the Expert in your area of interest. </li></ul>
    13. 17. Specialise ! <ul><li>Need to carve out a niche for yourself </li></ul><ul><li>Have a clear professional goal </li></ul><ul><li>Shape your practise around your abilities – you will become extremely good at doing what you enjoy ! </li></ul>
    14. 19. Please Prescribe Information ! Dr Aniruddha Malpani, MD HELP, Health Education Library for People
    15. 20. Carrot and stick <ul><li>1. Promote your practise </li></ul><ul><ul><li>Well informed patients are more faithful </li></ul></ul><ul><ul><li>Differentiate yourself from other doctors </li></ul></ul><ul><ul><li>Good investment ! </li></ul></ul><ul><ul><li>Can vouch for this from personal experience ! </li></ul></ul><ul><li>2. Protect you from lawsuits </li></ul><ul><ul><li>Document that you have educated your patient </li></ul></ul>
    16. 21. Patient autonomy <ul><li>Autonomy = freedom to decide </li></ul><ul><li>Doctors need to </li></ul><ul><li>1. present the options to the patients and </li></ul><ul><li>2. allow patients to choose for themselves </li></ul><ul><li>Informed choice means patients need information </li></ul>
    17. 22. Allowing patients to choose <ul><li>With advances in medical therapy, there are often many treatment options available for any medical problem </li></ul><ul><li>Do not choose for the patient – how can you read the patient’s mind or foretell the outcome ? </li></ul><ul><li>Present the information and let the patient decide </li></ul>
    18. 23. Educating patients <ul><li>Most doctors do not spend much time educating their patients. </li></ul><ul><li>This is a shame. The primary role of a doctor should not be merely treating an illness, but rather helping people remain healthy, and educating patients is vitally important for this. </li></ul>
    19. 24. Doctor ( docere) = Teacher <ul><li>In ancient India, doctors were paid only if their patients were in good health. If someone fell ill, the doctor’s payments were stopped until he treated the illness successfully. This was a very useful model, which should be more widely practised! </li></ul>
    20. 25. Barriers - 1 <ul><li>Most of us do not have the time to encourage questions from patients. </li></ul><ul><li>Most doctors are just not very good at communicating with their patients. </li></ul><ul><li>  Doctors are used to talking medicalese </li></ul>
    21. 26. Barriers - 2 <ul><li>Educating the patient is simply not valued enough </li></ul><ul><li>It is not seen to be glamorous </li></ul><ul><li>It is not financially rewarding. </li></ul><ul><li>It can be quite boring to repeat the same stuff again and again. </li></ul>
    22. 28. Encourage questions ! <ul><li>Some doctors feel threatened by a patient’s questions. This is not the right perspective at all. Remember: both doctor and patient have a similar goal – to make the patient better – and questions should be encouraged and answered, rather than leaving doubts to fester – a situation that can create unnecessary problems in the future. </li></ul>
    23. 29. Benefits of patient education - 1 <ul><li>Happier patients , because they have been treated as intelligent adults. </li></ul><ul><li>Patient education is important as a practice promoter: patients appreciate that the doctor has taken the time and effort to inform and teach them. </li></ul>
    24. 30. Benefits - 2 <ul><li>Patients forget over half of what the doctor tells them, because of the stress of the consultation. Giving them printed materials to read at home will help prevent midnight calls . </li></ul><ul><li>Printed educational materials help to increase patient compliance </li></ul>
    25. 31. Benefits - 3 <ul><li>Patient education helps to improve public health. Educational materials are read by the entire family, and community health awareness can help to reduce quackery . </li></ul><ul><li>People respect the printed word – especially when given by the doctor ! </li></ul>
    26. 32. Best form of CME for the doctor ! <ul><li>Remember that the inquiring and well-informed patient can teach you much more about medicine than any textbook ! </li></ul><ul><li>A patient’s questions will make a good doctor think about things that otherwise he or she might take for granted. </li></ul>
    27. 33. Best form of CME for the doctor ! <ul><li>Help you to improve the quality of your medical practice. The well-informed patient may help make you aware of advances occurring in other parts of the world that you – as a busy doctor – might otherwise overlook. </li></ul>
    28. 34. Helps to improve empathy <ul><li>Reading information intended for the patient can teach you to look at things from the patient’s point of view. This helps to increase your empathy – a very desirable goal. </li></ul>
    29. 35. Reduce risk of complications <ul><li>Patient education can actually reduce the risk of inadvertent complications. After all, doctors are human and may make errors . The well-informed patient can sometimes point out possible problems with a treatment plan that the doctor may have overlooked (for example, patients with G6PD deficiency) </li></ul>
    30. 36. Reduce quackery <ul><li>Educating patients will help prevent health fraud and quackery. If doctors teach their patients about what can be done to help them, as well as the limits of what we can offer them, they are unlikely to be cheated by quacks. </li></ul>
    31. 37. Reduce medicolegal risks <ul><li>Educational handouts offer proof that the doctor has informed the patient of possible complications and risks . Patient education is an integral part of “risk management” in medical practice today, and will reduce the risk of doctors being sued if complications do occur. </li></ul>
    32. 38. Patient education – key component of informed consent <ul><li>Don’t tell the patient what to do </li></ul><ul><li>Present the information and the treatment options – and allow them to make up their own mind ! </li></ul><ul><li>Empower patients with information – they will respect you for this ! </li></ul>
    33. 39. Printed brochures <ul><li>Printed pamphlets form the core of patient education. It’s easy to adapt, modify, translate and print educational leaflets produced elsewhere – don’t waste time reinventing the wheel ! </li></ul><ul><li>You can find many examples to copy at HELP ! </li></ul><ul><li>Test them on your patients ! </li></ul>
    34. 41. Printed brochures <ul><li>Remember that patients have different levels of reading skills </li></ul><ul><li>Leave these in your waiting room, so that patients can gainfully use their time while waiting for you </li></ul>
    35. 42. Printed brochures <ul><li>Encourage your patients to take the leaflets and read them at home at leisure – this is a good way to promote your practice as well. </li></ul><ul><li>You can also give them the appropriate leaflet at the end of the consultation. </li></ul>
    36. 43. Please Prescribe Information ! <ul><li>All the information in the world can never replace the doctor ! </li></ul><ul><li>Information can help you become a better doctor – and also help your patient to become a better patient ! </li></ul>
    37. 44. Dr Malpani, MD
    38. 45. Why bother ? <ul><li>Doctors have practised medicine for many years without the Net </li></ul><ul><li>Isn’t this just another new-fangled toy for kids to play with ? </li></ul><ul><li>Isn’t the boom over ? </li></ul><ul><li>I’m too old to learn ! </li></ul>
    39. 47. <ul><li>Full text of over 30 medical textbooks, medical journals and Clinics of North America </li></ul><ul><li>No advertising </li></ul><ul><li>Specially discounted price for Indian doctors </li></ul><ul><li>Subsciption can be provided by a pharmaceutical company </li></ul>
    40. 48. <ul><li>For less than Rs 30 per day, you will never need to buy another medical book or journal in your life </li></ul><ul><li>Constantly updated all the time </li></ul><ul><li>Excellent patient educational information as well, which you can print out for your patients ! </li></ul>
    41. 49. Get on the Net <ul><li>Today, it’s not enough to just have a net connection </li></ul><ul><li>You need to have your own website ! </li></ul><ul><li>Symbolic of how rapidly times are changing ! </li></ul>
    42. 50. Start your own website ! <ul><li>Patients are hungry for reliable information </li></ul><ul><li>The internet is an excellent source of information, but a lot of this can be wrong and dangerous </li></ul><ul><li>Provide reliable information to your patients through your own website </li></ul><ul><li>Very cost effective ! </li></ul>
    43. 51. Why is this important for you ? <ul><li>Why should you take the time and trouble of setting up your own website ? </li></ul>
    44. 52. To promote your practice ! <ul><li>This is the simplest and easiest answer – and the one most doctors will understand ! </li></ul><ul><li>A website is a very cost-effective way of getting more patients , because it lets patients all over the world know about your special skills ! </li></ul><ul><li>Think global – act local ! </li></ul>
    45. 53. How does a website help ? <ul><li>Provide value-added services for your existing patients. </li></ul><ul><li>Provide clinic details ( how to get to the clinic, clinic timings) </li></ul><ul><li>You can answer email queries </li></ul><ul><li>You can provide reliable medical information about “hot” topics – such as the leptospirosis scare </li></ul>
    46. 54. How does a website help ? <ul><li>For example, you can put up a FAQ ( frequently asked questions) section, which answers the commonest queries patients usually ask you. You can “refer” patients to your website at the end of the consultation, so they can educate themselves ! Patients appreciate this – and word of mouth will help you get more patients ! </li></ul>
    47. 55. How does a website help ? <ul><li>Your website can help you to attract new patients ! Bombay is a medical center, and Indian medical care is very cost-effective. Valuable for attracting NRIs, for example </li></ul><ul><li>Soon, it will become as routine for patients in India to do “ research “ about doctors, as it is in USA. Your website can help patients to find you ! </li></ul>
    48. 56. Website benefits <ul><li>Your website lets your patients know that you are upto date and familiar with modern technology ! </li></ul><ul><li>At our website at - we answer over 10 queries a day </li></ul><ul><li>Get direct patient referrals from all over the world ! </li></ul>
    49. 57. Internet positive patients <ul><li>Well-informed </li></ul><ul><li>Demanding </li></ul><ul><li>Affluent </li></ul>
    50. 58. Cannot afford to not use the Net <ul><li>Integral part of medical practice for the future </li></ul><ul><li>Communication with patients </li></ul><ul><li>Communication with chemists, lab results, consultants, colleagues </li></ul><ul><li>Billing – insurance companies </li></ul>
    51. 59. E-healthcare <ul><li>Patients will demand medical services to suit their convenience </li></ul><ul><li>Smart doctors need to be prepared </li></ul><ul><li>Better to be proactive rather than try to catch up later </li></ul><ul><li>Doctors with their own websites will always be web-savvy and “clued-in” </li></ul>
    52. 60. Medical Tourism <ul><li>Enormous scope for Indian doctors to “export” their expertise without leaving the country ! </li></ul><ul><li>Can provide online round the clock videoconferencing with patients, one on one, for a fee </li></ul>
    53. 61. Telemedicine <ul><li>Can help patients in the US to save money and time by offering personalized medical consultations – at a fraction of the cost in the USA </li></ul><ul><li>Provide expert second opinions </li></ul><ul><li>Very attractive for third party payors, insurance companies, HMOs </li></ul>
    54. 62. Matter of time <ul><li>What happens in the US will happen in India after a few years </li></ul><ul><li>The pace of change is rapidly accelerating and we are catching up quickly </li></ul><ul><li>We can learn from the experience of doctors in the US ! </li></ul>
    55. 64. Improving the doctor-patient relationship
    56. 65. Today’s Health Care System Patient Health Insurance Government Information Overload Media The Physician
    57. 69. The foundation of the relationship <ul><li>Based on TRUST </li></ul><ul><li>Trust needs to be earned ! </li></ul>
    58. 70. The past <ul><li>The Family Doctor </li></ul><ul><li>Doctors were held in high regard </li></ul><ul><li>Worked hard, were paid little, but were trusted and respected </li></ul><ul><li>Held in high esteem </li></ul>
    59. 71. The present <ul><li>Today, doctors get beaten up because patients or their relatives ) perceive they are getting poor medical care. </li></ul><ul><li>Medical negligence lawsuits increasing </li></ul>
    60. 72. The present <ul><li>The doctor-patient relationship is breaking down </li></ul><ul><li>Patients feel exploited and believe that the medical profession has become crass and commercialized </li></ul><ul><li>Doctors feel unappreciated, overworked, victimised and threatened. </li></ul>
    61. 73. How do we fix the problem ? <ul><li>Two players </li></ul><ul><li>Doctors </li></ul><ul><li>Patients </li></ul><ul><li>It’s hard to change anyone else – you can only change yourself ! </li></ul>
    62. 74. Polish your bedside manner <ul><li>The most important intangible </li></ul><ul><li>Your patient needs to know how much you care </li></ul><ul><li>Technical competence is usually taken for granted </li></ul><ul><li>Simple measures – be polite; sit down while talking to the patient; smile; don’t interrupt ! </li></ul>
    63. 75. What do patients expect from their doctors ? <ul><li>Expertise ( be well-informed and uptodate) </li></ul><ul><li>Professionalism – look out for the patient’s best interests </li></ul><ul><li>Accountability – be answerable; say Sorry ( if there is a mistake) </li></ul><ul><li>Transparency – no unnecessary tests and referrals </li></ul><ul><li>Respect their desires and their time </li></ul><ul><li>Treat them as intelligent human beings </li></ul>
    64. 76. What do doctors expect from their patients ? <ul><li>Doctors expect that patients will: </li></ul><ul><li>Treat them with respect </li></ul><ul><li>Will say “Thank You” when things go well </li></ul><ul><li>Will have realistic expectations of their treatment </li></ul><ul><li>Will not unfairly blame the doctor anytime there is a problem </li></ul><ul><li>Will pay their professional fees promptly and gracefully </li></ul>
    65. 77. Good doctors <ul><li>Good doctors spend a lot of time talking to their patients. </li></ul><ul><li>They have an excellent bedside manner </li></ul><ul><li>They build a relationship in which their patient can trust that the doctor will do what is in the patient’s best interests. </li></ul><ul><li>This is the hallmark of the true professional </li></ul>
    66. 78. Good doctors <ul><li>A doctor who is a good professional has a very close relationship with his patients, because he knows that he is in the service industry. </li></ul><ul><li>All good doctors are empathetic </li></ul><ul><li>Just talking to the doctor can be therapeutic for many patients - after all, doctors are active healing agents, who are often far more potent than an antibiotic ! </li></ul>
    67. 79. Good doctors <ul><li>Doctors need to earn their patients’ trust – and they can do this by: </li></ul><ul><li>being generous with their knowledge; </li></ul><ul><li>showing their patients that they care; </li></ul><ul><li>respecting their time; </li></ul><ul><li>and fulfilling their promises. </li></ul>
    68. 80. Good doctors <ul><li>This is why senior doctors value their reputation so much – it is built on the foundation of a lifetime of hard work – and even though it is intangible, it represents the fact that patients have trust in them. </li></ul>
    69. 81. Good doctors <ul><li>Professionalism should be taught at all levels of medical education , so future generations of doctors will still be proud to be a part of this ancient and respected profession. </li></ul>
    70. 82. Dehumanising doctors <ul><li>Unfortunately, we do not encourage our medical students to develop their emotional skills, and medical college usually drains whatever natural empathy students have. </li></ul><ul><li>Students get marked for their academic excellence, cramming ability and surgical virtuosity – not their ability to establish a rapport with their patients ! </li></ul>
    71. 83. Bad doctors <ul><li>Don’t respect patients - treat them as mentally defective idiots </li></ul><ul><li>Don’t respect patients’ </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Preferences </li></ul></ul><ul><ul><li>Beliefs </li></ul></ul>
    72. 84. Doctors are unhappy too <ul><ul><li>* They are stressed out, because of the large number of patients they need to see </li></ul></ul><ul><ul><li>* They feel that patients expect too much from them. * The feel that patients unfairly blame doctors for all bad outcomes. Doctors are easy targets </li></ul></ul>
    73. 85. Doctors are unhappy too <ul><ul><li>The press enjoys doctor-bashing. This makes a bad situation worse, and the entire profession suffers because of a few bad doctors </li></ul></ul><ul><ul><li>Many doctors also feel that patients waste their valuable time by asking stupid and irrelevant questions; because they are too disorganized; and don’t bother to educate themselves or do their homework. </li></ul></ul>
    74. 86. Today’s problems in healthcare are because: <ul><li>* Everything is doctor-centric - the doctor is the center of the medical care system * Healthcare is therefore fragmented and disorganised * Too many specialists , most of whom have tunnel vision </li></ul>
    75. 87. We need to reform the healthcare ecosystem <ul><li>Put patients at the center </li></ul><ul><li>Patients are the largest untapped healthcare resource ! </li></ul><ul><li>Patients ( or their relatives and friends) are intelligent and capable; and because they have a lot at stake , they are motivated to get good health care </li></ul><ul><li>We need to provide the tools directly to patients ! </li></ul>
    76. 88. Patient centered healthcare <ul><li>* Self-care * Personalization * Transparency * Quality * Control </li></ul>
    77. 90. The doctor-patient relationship is a two-way street <ul><li>Teach your patient how to be a good patient ! </li></ul><ul><li>A well-informed patient understands what the doctor is doing and why; has realistic expectations;  and also understands that a doctor is not God, and that complications and mishaps can occur.   </li></ul>
    78. 91. How to talk to your doctor – SAFEly ! <ul><li>Story: S is your Story. </li></ul><ul><li>In chronologic order, starting with when you first started feeling unwell. </li></ul><ul><li>List all your symptoms </li></ul><ul><li>Write them down </li></ul><ul><li>Try to be as objective as possible - it's helpful to pretend you are a third party, reporting on the symptoms. </li></ul>
    79. 92. How to talk to your doctor – SAFEly ! <ul><li>Assessment: </li></ul><ul><li>What do you feel is wrong with you ? You don’t need to diagnose your own problem - just to let your doctor know what you feel is responsible for your problem. After all, you are the expert on your own body ! </li></ul>
    80. 93. How to talk to your doctor – SAFEly ! <ul><li>Fears: </li></ul><ul><li>What are you worried may happen to you as a result of your illness. Are you worried this will affect your ability to play tennis ? work ? affect your future fertility ? The best way to overcome your fears is to discuss these with your doctor. </li></ul>
    81. 94. How to talk to your doctor – SAFEly ! <ul><li>Expectations: </li></ul><ul><li>What do you want from your doctor ? Do you want him to run some tests to reassure you that all is well ? Do you just want pain relief ? Do you want an accurate diagnosis from your doctor ? </li></ul>
    82. 95. Today - Doctor v/s patient <ul><li>This is sad ! </li></ul><ul><li>We are all on the same side ! </li></ul><ul><li>How do we fix the problem ? </li></ul>
    83. 96. Information Therapy <ul><li>Doctors need to “ prescribe information “ </li></ul><ul><li>Patients will then have realistic expectations of what their doctor can do for them . </li></ul><ul><li>Information therapy - “ Prescribing the Right Information to the Right Person at the Right Time” is the best way of bridging the doctor-patient communication gap today ! </li></ul>
    84. 97. Non-verbal communication - SOFTEN <ul><li>S- Smile </li></ul><ul><li>O - Open posture </li></ul><ul><li>F- Forward lean </li></ul><ul><li>T – Touch. This is a privilege – use </li></ul><ul><li>it ! </li></ul><ul><li>E – Eye contact </li></ul><ul><li>N - Nod </li></ul>
    85. 98. Develop empathy <ul><li>Learn from Munnabhai, MBBS </li></ul><ul><li>Polish your EQ skills ! </li></ul><ul><li>A high EQ is far more important than a high IQ </li></ul><ul><li>Patients don’t care how much you know – until they know how much you care ! </li></ul>
    86. 99. BATHE technique <ul><li>B = Background. What’s going on ? </li></ul><ul><li>A = Affect. Feelings. What do you feel about it ? </li></ul><ul><li>T = Troubles. What troubles you about this ? </li></ul><ul><li>H = Handle. How are you handling this ? </li></ul><ul><li>E = Empathy. It must be hard. </li></ul>
    87. 100. Stress management – Preventing Burnout <ul><li>Learn to say No </li></ul><ul><li>Learn to take care of yourself </li></ul><ul><li>Balance your professional and personal priorities </li></ul><ul><li>Develop a strong support system </li></ul>
    88. 101. Stress management – Preventing Burnout <ul><li>Cut back on the routine work you find boring </li></ul><ul><li>Challenge yourself daily </li></ul><ul><li>“ Physician, heal thyself” ! Follow the advise you give your patients, regarding not smoking, not drinking, a healthy diet and exercising ! </li></ul>
    89. 102. Become a Professional – The Trust Equation <ul><li>T = C + R + I/ S, where </li></ul><ul><li>T = Trustworthiness </li></ul><ul><li>C= Credibility </li></ul><ul><li>R= Reliability </li></ul><ul><li>I = Intimacy </li></ul><ul><li>S= Self-orientation </li></ul>
    90. 103. Become a Professional – The Trust Equation <ul><li>Credibility = can your patient trust what you say ? </li></ul><ul><li>Reliability = can he trust your actions, confident that you will act honorably ? </li></ul><ul><li>Intimacy = is he comfortable discussing his feelings and emotions with you ? </li></ul><ul><li>Self-orientation = can he trust your motives, knowing that you care about him, and will act in his best interests ? </li></ul>
    91. 104. The joy of practising medicine – how to be a happy doctor <ul><li>Care for your patients. Treat all your patients like VIPs . </li></ul><ul><li>A healthy doctor-patient relationship nurtures both patient and doctor ! </li></ul><ul><li>Savor your patients. When a patient thanks you , relish that moment. Those moments are the real reward for being a doctor, if you can slow down to let them in. </li></ul>
    92. 105. The golden rule <ul><li>Patients are the practise </li></ul><ul><li>Everything else is just paper work ! </li></ul>
    93. 106. The joy of practising medicine – how to be a happy doctor <ul><li>When it comes to getting positive feedback, no profession in the world comes close to medicine ! </li></ul><ul><li>A good doctor can have the best emotional income in the world ! </li></ul><ul><li>Be thankful daily that you have the opportunity for helping others – expressing gratitude will help you find contentment and self-worth </li></ul>
    94. 108. Money ! <ul><li>Doctors are daily wage earners </li></ul><ul><li>Don’t work – don’t get paid </li></ul><ul><li>Need to plan for the future </li></ul><ul><li>Develop stream of “passive income” </li></ul><ul><li>Learn to use other people’s time and </li></ul><ul><li>other people’s money to make more money ! </li></ul>
    95. 111. Marketing <ul><li>Marketing is NOT a dirty word </li></ul><ul><li>Doctors have always marketed themselves </li></ul><ul><li>Traditionally, it has been “word of mouth” marketing </li></ul><ul><li>This is still the best type, but it takes time. This is most worthwhile investment of your time ! </li></ul>
    96. 113. Promoting your practise <ul><li>Advertising can be very expensive, and is usually not cost effective </li></ul><ul><li>Public relations firms have become very popular amongst doctors recently </li></ul><ul><li>Satisfied patients are your best marketing tool – concentrate on keeping them happy ! </li></ul>
    97. 115. Risk management <ul><li>Medicolegal problems </li></ul><ul><li>How to prevent them </li></ul><ul><li>Risk management </li></ul><ul><li>How to deal with them </li></ul>
    98. 116. Practical problems <ul><li>Dealing with difficult patients </li></ul><ul><li>Handling the angry patient </li></ul><ul><li>How to talk to relatives </li></ul><ul><li>Networking with other doctors </li></ul>
    99. 117. IQ versus EQ <ul><li>Most doctors have a high IQ </li></ul><ul><li>This is NOT enough </li></ul><ul><li>Need a high EQ to do well in practise </li></ul><ul><li>These skills can be learnt </li></ul><ul><li>Doctors are smart ! </li></ul>
    100. 118. Employees ! <ul><li>Can be your biggest asset – as well as your biggest problem ! </li></ul><ul><li>Keep your employees happy, and they will keep your patients happy </li></ul><ul><li>Don’t skimp on their salaries </li></ul><ul><li>Train them well </li></ul><ul><li>Key test – how well does your clinic run when you are not there ? </li></ul>
    101. 119. Many other issues <ul><li>Time management </li></ul><ul><li>Learning to keep upto date </li></ul><ul><li>How to buy medical equipment </li></ul><ul><li>How to keep medical records </li></ul><ul><li>How to grow and expand </li></ul><ul><li>Balancing family and career </li></ul><ul><li>Retiring </li></ul><ul><li>Ethics </li></ul>
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