The Indian health insurance market is growing by leaps and bounds, but the services which Indian health insurance companies provide is still very primitive.
They are not customer patient centric at all. When patients fall ill, they want information, but these companies provide very little information which patients want and need - for example, information about symptoms or accurate , easy to read information about diseases.
This is a wasted opportunity ! Online marketing is a great way to attract patients - but providing patient-friendly content which patients can trust is the first step in this journey - Content is King !