What Would You Do If You Were CEO Of AD-Village?

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  • + mychentw Michelle Chen 5 months ago
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What Would You Do If You Were CEO Of AD-Village? - Presentation Transcript

  1.  
  2. We’re free. And we pay you.
  3. What we do: AD Recommendations Website Publisher
  4. 4 Major Things We Need to Work On
  5.  
  6. We hit up 50 Cent about thisis50.com
  7. 50 Cent signs up
  8. He gets the email confirmation
  9. Het sets up his account
  10. 50 Cent sees his Dashboard. Then he selects which ads to Add to Cart
  11. In the Shopping Cart, 50 Cent clicks View Code to get the ad’s Javascript code
  12. He pastes in the code to the website admin for thisis50.com
  13. He’s now showing AD-Village’s ads on thisis50.com . SWEET!!
  14. 50 Cent checks his Payment Status
  15.  
  16. 1) Pick the most important problem. 2) Pitch your solution! Include what and how . Problem Choices Problem Description Limited Time and Budget #1 More Signups
    • How to best set up email lists?
    • Where to find contact info for target audience?
    • Developers and Sales/ Marketing
    #2 Customer Retention
    • Accounts have a low avg. revenue return
    • Need better follow up and user engagement
    • Account Management
    #3 User Education
    • ½ of users have not installed our ads
    • We provide “How to” videos on our homepage
    • Customer Service
    #4 Improve the UI
    • On a scale of 1 to 10, I’d rate it a 5
    • Create mockups to redesign ad-village.com
    • UI / Design
  17. Contact
  18.  
  19.  
  20. Key facts
  21. Our average customer
    • Uses Google AdSense
    • Assumes is easiest to use
    • No control over ads displayed
    • Primarily contextual targeting
    • Not familiar with other ad networks
    • Primarily text ads
    • Instant, higher paying ads
    • 5-15% more revenue
    • Instant qualification for top ad networks
    • User receives our ad recommendations, then places every ad he chooses
    • Ad targeting on website’s identity and its users
    • Real time analytics
    Up to 5-15% more revenue
    • Access to other ads
    • Unaware of / unable to qualify for other ad networks
    • Limited revenue potential
    • No control over every ad displayed
    • Needs revenue-focused ad targeting
    • Variety of video, flash, image, text ads
    Who he is What we provide What he’s missing

+ Marissa LouieMarissa Louie, 6 months ago

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