Twitter doesn’t just tell us what people are doing. Twitter tells us what people want in real time.

Why search Twitter? People volunteer information publicly Don’t need to buy leads (free lead generation)

People volunteer information publicly

Don’t need to buy leads (free lead generation)

Twitter on your mobile Over 80% of all Tweets are not made through Twitter.com Hundreds of Twitter apps exist on smartphones (iPhone, BlackBerry, Android, Nokia, etc.)

Over 80% of all Tweets are not made through Twitter.com

Hundreds of Twitter apps exist on smartphones (iPhone, BlackBerry, Android, Nokia, etc.)

Tools for Searching Twitter And more! Check the directory of Twitter apps at http://oneforty.com

PeopleBrowsr: Search by Keyword, Tag, Zip Code

TweetDeck: Add simple custom search columns

StreamGraph: layered histogram, plots latest tags used

Why search Twitter? People volunteer information publicly Don’t need to buy leads (free lead generation) Accessible from your mobile View user trends and brand sentiments

People volunteer information publicly

Don’t need to buy leads (free lead generation)

Accessible from your mobile

View user trends and brand sentiments

Mobile Web is Encompassing

Mobile Web is Encompassing

E-Commerce on Your Mobile Credit card transactions and paying your bills Get coupons Social Mobile Networks

E-Commerce on Your Mobile Gaming Send money to friends (magic genie  ) Talk to aliens or Santa Claus or the Tooth Fairy

Payments: GET PAID, GET MADE Multiple payment options on your mobile: And many other payment options

Multiple payment options on your mobile:

And many other payment options

Payments: How It Works Billing tethered to your phone bill The telecoms take 20%+ cut from payment vendors Billing through your cell phone bill is capped at $50 or $100, depending on the company Payment vendors are working on upping this For now, it restricts most payment vendors to small payments, social games, e-gifts, prizes

Billing tethered to your phone bill

The telecoms take 20%+ cut from payment vendors

Billing through your cell phone bill is capped at $50 or $100, depending on the company

Payment vendors are working on upping this

For now, it restricts most payment vendors to small payments, social games, e-gifts, prizes

Text Message as ATM You can coordinate payments through text messages Text messages can include hyperlinks to the checkout page Requires a smartphone (or that you paste the hyperlink from your non-smartphone later on) Billing links have a 10-50% conversion depending on the business (50% for social gaming)

You can coordinate payments through text messages

Text messages can include hyperlinks to the checkout page

Requires a smartphone (or that you paste the hyperlink from your non-smartphone later on)

Billing links have a 10-50% conversion depending on the business (50% for social gaming)

Transaction Flows

Geolocation Geolocation on your smartphone tracks you up to 1 foot accuracy Footprints Bolsters market for local commerce

Geolocation on your smartphone tracks you up to 1 foot accuracy

Footprints

Bolsters market for local commerce

Privacy Issues Hard to control privacy However, you opt in to showing your location

Hard to control privacy

However, you opt in to showing your location

Popularity Geolocation is scalable Over 50% of iPhone users share their locations

Geolocation is scalable

Over 50% of iPhone users share their locations

Cool Stuff

Whrrl by Pelago

Gowalla

Foursquare

Cool Stuff Check out the Where 2.0 Conference

Check out the Where 2.0 Conference

Monetizing Geolocation Value of the user vs. Value of the data WHERE to charge for geolocation info: Apps Coupons Games E-Commerce Phone protection Recommendations FourSquare partnered with BART HOW to charge for geolocation info: Payments (See prior slides) PAY ATTENTION! The company battle comes down to gaining market share

Value of the user vs. Value of the data

WHERE to charge for geolocation info:

Apps

Coupons

Games

E-Commerce

Phone protection

Recommendations

FourSquare partnered with BART

HOW to charge for geolocation info:

Payments (See prior slides) PAY ATTENTION!

The company battle comes down to gaining market share

Thanks for participating! This is me. Marissa Louie CEO of AD-Village tweet @ twitter.com/malouie web: ad-village.com email: [email_address] phone: (510) 375-1941

Marissa Louie

CEO of AD-Village

tweet @ twitter.com/malouie

web: ad-village.com

email: [email_address]

phone: (510) 375-1941