http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/ Internet Advertising on the Edge Marissa Louie CEO of AD-Village.com @malouie

RIP Good Times… for Internet Advertising? http://www.flickr.com/photos/balakov/370221198/

RIP Good Times…

for Internet Advertising?

Layoff Tracker Sez… Razorfish down 146 (8%) Federated Media down 7 Adbrite down 40 Adzilla down 90 (99%) http://techcrunch.com/layoffs/ http://www.flickr.com/photos/lieberwirth/530411010/

Razorfish down 146 (8%)

Federated Media down 7

Adbrite down 40

Adzilla down 90 (99%)

http://techcrunch.com/layoffs/

Ad Network Shutdowns… in niches Political: Pajamas Media RSS ads: Yahoo’s Semantic ads: Peer39’s Behavioral ads: Jellycloud (Congress) Several smaller ad networks http://www.flickr.com/photos/fms-sabine/149189399/

Political: Pajamas Media

RSS ads: Yahoo’s

Semantic ads: Peer39’s

Behavioral ads: Jellycloud (Congress)

Several smaller ad networks

http://www.flickr.com/photos/30278749@N05/2837354142/ “ D istribution must evolve into a science, as reaching consumers in a fragmented, personalized environment will become increasingly complex ” --Razorfish Digital Consumer Behavior Study, Dec. 2008

So, Marissa, WTF… Why would anybody start an ad company right now? http://www.flickr.com/photos/georgio/82574880/

Why would anybody start an ad company right now?

OPPORTUNITIES. Ad targeting: room for improvement

Ad targeting: room for improvement

Big Wig Attention and Action Feb: Interactive Advertising Bureau (IAB) issued: Reach measurement guidelines Standardization of key industry metrics Agreements to simplify interactive ad operations http://www.flickr.com/photos/fms-sabine/148610857/in/set-72157601637404933/

Feb: Interactive Advertising Bureau (IAB) issued:

Reach measurement guidelines

Standardization of key industry metrics

Agreements to simplify interactive ad operations

Smaller companies need help with ad revenue Web 2.0: Great product distribution… l00000ow revenue THEY NEED: RELEVANT ADS HIGHER PAYING ADS http://www.flickr.com/photos/sunanwar/3160788875/

Web 2.0:

Great product distribution…

l00000ow revenue

THEY NEED:

RELEVANT ADS

HIGHER PAYING ADS

“ W e all come across irrelevant ads, even more now that a) we're entering the equivalent of an online media recession, and b) Google needs even more clicks to feed its profitite (profit appetite).. ” -Jay Weintraub, Founder of LeadsCon http://www.flickr.com/photos/yoshiko314/305668831/

“ W e all come across irrelevant ads, even more now that a) we're entering the equivalent of an online media recession, and

b) Google needs even more clicks to feed its profitite (profit appetite).. ”

-Jay Weintraub, Founder of LeadsCon

Integration with Social Media Advertising (+) social media distribution = $$$ http://www.flickr.com/photos/jeremybrooks/3230875948/

Advertising

(+)

social media distribution

= $$$

The Wheels of Viral Marketing Action Planning and Implementation Price Content and Relevancy

“ W e want to immerse our readers in advertising experiences. ” -Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB) http://www.flickr.com/photos/yoshiko314/305668831/

“ W e want to immerse our readers in advertising experiences. ”

-Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB)

Longer term Mobile advertising has 4 billion reach ( Web: 800m ) Shift from advertising agencies to online model MORE publishers hostING their own websites http://www.flickr.com/photos/yoshiko314/376926598/in/set-72157601019377770/

Mobile advertising has 4 billion reach ( Web: 800m )

Mary Meeker’s View of the World in 50 Slides

Digital Advertising’s Future More fully integrated video online Gains against traditional media Better quality metrics More personal sites  more ad inventory ROI-focused ads win Paid brand evangelists http://www.flickr.com/photos/charlesfuller/28965928/

More fully integrated video online

Gains against traditional media

Better quality metrics

More personal sites  more ad inventory

ROI-focused ads win

Paid brand evangelists

But all I want is… Easy-to-use ad search & ad recommendations Higher-paying ads http://www.flickr.com/photos/charlesfuller/28965928/

Easy-to-use ad search &

ad recommendations

Higher-paying ads

Contact me. Marissa Louie Founder & CEO, AD-Village [email_address] (510) 375-1941 “ AD-Village recommends high-paying ads to website publishers” www.flickr.com/photos/21644167@N04/2877304479

Marissa Louie

Founder & CEO, AD-Village

[email_address]

(510) 375-1941

“ AD-Village recommends high-paying ads to website publishers”

ad-village.com [email_address] marissalouie.com twitter.com/malouie These slides are posted at slideshare.net/malouie on your internets

Additional slides http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

Additional slides

Service Providers relevant to Advertising SEO / SEM consultants http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

SEO / SEM consultants

Lead Generation Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2412682032/

Lead Generation

Affiliate Marketing Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2412682866/in/set-72157600301319270/

Affiliate

Marketing

Brand Engagement Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

Brand Engagement

Service Providers relevant to Advertising Database Mining http://www.flickr.com/photos/photo_art/2411859477/in/set-72157600301319270/

Database

Mining

Digital Video Creators & Editors Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

Digital Video

Creators & Editors

Advertising ((kisses)) Marketing and PR Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

Advertising

((kisses))

Marketing

and PR