ETech 09: "Internet Advertising On The Edge"

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  • + malouie Marissa Louie 8 months ago
    Thanks, Vikas! Check out my blog at marissalouie.com if you’re interested in learning more, or just email me: marissa@ad-village.com
  • + vikasgbs vikas sharma 8 months ago
    i am a daily user of slide share, and it is very useful for me. its really good presentation. for professionals it will be healpful.
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ETech 09: "Internet Advertising On The Edge" - Presentation Transcript

  1. http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/ Internet Advertising on the Edge Marissa Louie CEO of AD-Village.com @malouie
    • RIP Good Times…
    • for Internet Advertising?
    http://www.flickr.com/photos/balakov/370221198/
  2. Layoff Tracker Sez…
    • Razorfish down 146 (8%)
    • Federated Media down 7
    • Adbrite down 40
    • Adzilla down 90 (99%)
    • http://techcrunch.com/layoffs/
    http://www.flickr.com/photos/lieberwirth/530411010/
  3. Ad Network Shutdowns… in niches
    • Political: Pajamas Media
    • RSS ads: Yahoo’s
    • Semantic ads: Peer39’s
    • Behavioral ads: Jellycloud (Congress)
    • Several smaller ad networks
    http://www.flickr.com/photos/fms-sabine/149189399/
  4. http://www.flickr.com/photos/30278749@N05/2837354142/ “ D istribution must evolve into a science, as reaching consumers in a fragmented, personalized environment will become increasingly complex ” --Razorfish Digital Consumer Behavior Study, Dec. 2008
  5. So, Marissa, WTF…
    • Why would anybody start an ad company right now?
    http://www.flickr.com/photos/georgio/82574880/
  6. OPPORTUNITIES.
    • Ad targeting: room for improvement
  7. Big Wig Attention and Action
    • Feb: Interactive Advertising Bureau (IAB) issued:
    • Reach measurement guidelines
    • Standardization of key industry metrics
    • Agreements to simplify interactive ad operations
    http://www.flickr.com/photos/fms-sabine/148610857/in/set-72157601637404933/
  8. Smaller companies need help with ad revenue
    • Web 2.0:
    • Great product distribution…
    • l00000ow revenue
    • THEY NEED:
    • RELEVANT ADS
    • HIGHER PAYING ADS
    http://www.flickr.com/photos/sunanwar/3160788875/
    • “ W e all come across irrelevant ads, even more now that a) we're entering the equivalent of an online media recession, and
    • b) Google needs even more clicks to feed its profitite (profit appetite).. ”
    • -Jay Weintraub, Founder of LeadsCon
    http://www.flickr.com/photos/yoshiko314/305668831/
  9. Integration with Social Media
    • Advertising
    • (+)
    • social media distribution
    • = $$$
    http://www.flickr.com/photos/jeremybrooks/3230875948/
  10. The Wheels of Viral Marketing Action Planning and Implementation Price Content and Relevancy
    • “ W e want to immerse our readers in advertising experiences. ”
    • -Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB)
    http://www.flickr.com/photos/yoshiko314/305668831/
  11. Longer term
    • Mobile advertising has 4 billion reach ( Web: 800m )
    Shift from advertising agencies to online model MORE publishers hostING their own websites http://www.flickr.com/photos/yoshiko314/376926598/in/set-72157601019377770/
  12. Mary Meeker’s View of the World in 50 Slides
  13. Digital Advertising’s Future
    • More fully integrated video online
    • Gains against traditional media
    • Better quality metrics
    • More personal sites  more ad inventory
    • ROI-focused ads win
    • Paid brand evangelists
    http://www.flickr.com/photos/charlesfuller/28965928/
  14. But all I want is…
    • Easy-to-use ad search &
    • ad recommendations
    • Higher-paying ads
    http://www.flickr.com/photos/charlesfuller/28965928/
  15. Contact me.
    • Marissa Louie
    • Founder & CEO, AD-Village
    • [email_address]
    • (510) 375-1941
    • “ AD-Village recommends high-paying ads to website publishers”
    www.flickr.com/photos/21644167@N04/2877304479
  16. ad-village.com [email_address] marissalouie.com twitter.com/malouie These slides are posted at slideshare.net/malouie on your internets
    • Additional slides
    http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/
  17. Service Providers relevant to Advertising
    • SEO / SEM consultants
    http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/
    • Lead Generation
    Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2412682032/
    • Affiliate
    • Marketing
    Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2412682866/in/set-72157600301319270/
    • Brand Engagement
    Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/
  18. Service Providers relevant to Advertising
    • Database
    • Mining
    http://www.flickr.com/photos/photo_art/2411859477/in/set-72157600301319270/
    • Digital Video
    • Creators & Editors
    Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/
    • Advertising
    • ((kisses))
    • Marketing
    • and PR
    Service Providers relevant to Advertising http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

+ Marissa LouieMarissa Louie, 8 months ago

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