Twilight: The Viral Brand

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Critiquing the Twilight media phenomenon by highlighting the mainstream influence of this viral brand.

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Twilight: The Viral Brand

  1. 2. viral brand
  2. 3. twihard
  3. 4. twi-haters
  4. 5. youtube takeover
  5. 6. high-quality parody
  6. 7. cult of celebrity
  7. 9. merchandise
  8. 12. summit entertainment
  9. 14. piggybacking: the lovely bones
  10. 16. tourism by association
  11. 17. overnight fame
  12. 18. mainstream boost
  13. 19. vampire fashion
  14. 20. twi-mania

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