Emotional Localization

emotionallocalization
connectingwiththeplayer
Diana Díaz Montón
I VGVWTA – Barcelona 2010

gaming 3.0
downloadablecontent
cloudgaming
social networks
mobilegaming
usergeneratedcontent

emphasisonemotions
COMMUNICATION
I understandyou
IMMERSION
I identifymyselfwithyou

emphasisonemotions
…Now you can bring back those exciting feelingsof creation and imagination
Echochrome II
Two epic adventures of Conquest, Destiny, and Vengeance…
God of War
With the courage and sacrifice of a Spartan, it’s up to you to make sure Humanity’s first stand is not our last.
Halo Reach
…continue your adventureeven after the main story is complete. They say the mission is suicide. Prove them wrong.
Mass Effect 2

emotionallocalization

professionals
professionals & amateurs
LanguageSkills
Training & experience
Adaptation
Linguisticcorrectness
Structure
Cohesion & consistency
Restrictions
Tools
Familiar withthegame
Strongcommunication
Part of the fan crowd
Freedom
Involved in testing

crowdsourcing

crowdsourcing
Teamselection
Languageskills
Size
Management
Schedules
Tools
QualityAssurance
Validation
Fast?
Free?
Democratic?

crowdsourcing

crowdsourcing
Teamselection
Languageskills
Size
Management
Schedules
Tools
QualityAssurance
Validation
Fast?
Free?
Democratic?

connectingwiththeplayer
Balance betweenprofessional & amateur
Emphasisonprofessional
Keepingthefocusontheplayer
Knowtheproduct & audience
Observe fan scene
Involvetheplayer

thankyou
Diana Díaz Montón
diana@wordlabtranslations.com

Emotional Localization

by maloria on Dec 09, 2010

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Emotional Localization — Presentation Transcript