MARKETING- CONSUMER DURABLES & CONSUMABLES

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Consumer durables & consumer consumables(5 products & its competitor)

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  • For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related
  • MARKETING- CONSUMER DURABLES & CONSUMABLES

    1. 1. Consumer Consumables<br />&<br /> Consumer Durables<br />
    2. 2. Terminology<br />Consumer Consumables may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years.<br />Five Products : Dominos<br /> Pasta Treat<br /> Bourn Vita-Li’l Champs.<br /> Quaker Oats.<br />Amul Pro-Biotic. <br />Product lining is the marketing strategy of offering for sale, several related products.<br />
    3. 3. Dominos Pizza Mania Pizza Hut <br />
    4. 4. Pasta Treat MaggiPazzta<br />
    5. 5. Bourn Vita Li’l Champs<br /> Junior Horlicks<br />
    6. 6. Quaker Oats WeikField White Oats <br />
    7. 7. AMUL PROBIOTICKWALITY WALLS<br />
    8. 8. Consumer Durable<br />A durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use.<br /><ul><li>Five Products: Blackberry Storm.
    9. 9. Sony Cybershot.
    10. 10. Philips Shaver.
    11. 11. Whirlpool.
    12. 12. Fasttrack.</li></li></ul><li>Mobile Phones<br />Black Berry storm 9530 Samsung Wave 25<br />
    13. 13. MOBILE PHONES<br />
    14. 14. Sony-DSC-W130 Canon Power-Shot A490 <br />
    15. 15. Philips Hair clipper QC5015 Panasonic ER 206 Trimmer, <br />
    16. 16. Whirlpool 200 GENIUS ROYALE DUET 4S LG GL-200NTD5<br />
    17. 17. Fastrack-3048YL01<br />Timex Expedition Rugged Field T49834<br />
    18. 18. Thank you<br />

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