Social Media Love Story for Brands

Social media love story10 steps for brands andbusinesses to get theircustomers’ hearts beatingfaster using social media. LOGIC

So you want the perfect love story ? Empathy, passion, love. This is what Social Media is all about. This is where relationships begin and grow. It’s the perfect place to start an endless love story with your clients. But… SO LOGIC

Don’t start by the endBefore spending moneyon tools and tactics, youwill need an audienceand a strategy to reachout to it. And you mustensure that this strategywill fit your targetedaudience tastes. SO LOGIC

First, you need to dateTo be successful onsocial media, you willneed to seduce youraudience. You must :• Listen• Engage• Measure SO LOGIC

Don’t ask for sex (on the first date) Social Media has nothing to do with commerce. Sales growth will be a consequence of your relationship in social media, not its objective. Your first ROI will be involvement. SO LOGIC

Prepare to show your involvement Engaging requires a movement from both parts. If you want your audience to come to you, you have to come to it too. Do you have what it takes ? SO LOGIC

Feeling too shy ? Don’t know how ? Then follow our 10 steps guide to seduction on social networks ;) SO LOGIC

Step 1 : Accept being alone Forget about fans adders programs or « succeed in SoMe jungle how-tos ». Some can be inspiring. But your business is unique, and so will be your successful social media strategy. You will have to build it from scratch. SO LOGIC

Step 2 : Get a life ! If you want to be attractive, you must know your strengths and weaknesses well. Build a dashboard with your most important KPIs. Include your customers voice and market watch. Think quantity and quality. Keep it simple and share it across your whole organisation. SO LOGIC

Tip : Read Avinash Kaushik’s books to build your ultimate high impact dashboard SO LOGIC

Step 3 : Dream your future Think long term. Where do you want to be in the future ? Who will be your ideal customer ? Define your goals and share them to have everybody looking in the same direction. SO LOGIC

Step 4 : Segment your tastes Black or white shirt ? Blondes or brunettes ? Never try to seduce everybody at the same time. Interact with your customers to find the most relevant common interests or characteristics they share. The stronger, the better. SO LOGIC

Tip : If he can segment his targets, you can ! SO LOGIC

Step 5 : Go fishing where fishes are Immerge yourself in the web like your targets. Search Google like them, find where they gathers and what they talk about. And do this for all your target segments. SO LOGIC

Step 6 : Offer free hugs Indentify the most involved people, and those ready to engage. Introduce yourself (not your business, yourself). Show them you are here and willing to interact with them. SO LOGIC

Step 7 : Watch your step Now, you know who is attracted by you and why. But it will require time and efforts to reach the light with them. Do it step by step. For each step, set goals that are measurable, within reach and limited in time. SO LOGIC

Step 8 : Tense your muscles Gather the necessary resources to climb the first step. You will need people inside and outside your company, a bit of technology, and an adequate budget. But remember to keep forces for the next step. SO LOGIC

Step 9 : Go out and experimentIt is time to prove yourengagement andcreativity. Take theplunge. Propose ideas,content, actions. Dothings if you feel they willfit. Co-create with youraudience to reduce risks,but don’t be afraid of Tip : The only rule youfailures. Learn from them. should remind about social media is « Learning by doing » SO LOGIC

Step 10 : Perk up your earsThe social medialandscape is endlesslymoving. So will yourSoMe strategy. Keeplistening and measuringto adapt. Stay open-minded. Think aboutserendipity. Who knowswhere your encounterswill lead you ? SO LOGIC

Bonus tip : Show her she is SO special A successful social media presence is not when you talk to people on hip networks. It is when people talk about you, wherever they want. Let them go. Give them your best opportunities. Empower them. Then listen and prepare to react. SO LOGIC

Get ready for take-off Tip : Your ability to react promptly and smartly is the key to an unforgettable honeymoon SO LOGIC

You’ll soon be on cloud nine ! SO LOGIC

Social media is like teen sex.“ Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better Avinash Kaushik Analytics Evangelist, Google Tip : remember the first time is never the best one ;) SO LOGIC

This honeymoon trip is over. You are now engaged. It took you to : Slide 2 : Vancouver (Canada) with Steve Luscher Monterey (USA) with DinurajK : Slide 14 http://www.flickr.com/photos/steveluscher/3466198230/ http://www.flickr.com/photos/kdinuraj/3359498188/ Slide 3 : Serrières (Switzerland) with Tambako the jaguar Madrid (Spain) with Diego Sevilla Ruiz : Slide 15 http://www.flickr.com/photos/tambako/3247996613/ http://www.flickr.com/photos/dsevilla/2402051776/ Slide 5 : Melbourne (Australia) with Vermin Inc Berlin (Germany) with Extranoise: Slide 16 http://www.flickr.com/photos/vermininc/3173008391/ http://www.flickr.com/photos/extranoise/169187125/ Slide 6 : Oregon City (USA) with Auzigog Basque Country (France) with Nixhorizon: Slide 17 http://www.flickr.com/photos/eyermonkey/2842941601/ http://www.flickr.com/photos/nixhorizon/1248080789/ Slide 7 : Toronto (Canada) with Dave Jones Paris (France) with FamilleSimon: Slide 18 http://www.flickr.com/photos/zzd/3363815131/ http://www.flickr.com/photos/famillesimon/1330541789/ Slide 8 : Ksar Ghilane (Tunisia) with … me ;) Disneyland Paris (France) with DaveKav: Slide 19 (No URL, this is a photo I did not share yet. I will.) http://www.flickr.com/photos/d-kav/4313629243/ Slide 9 Avlxyz’s PC in Melbourne (Australia) Singapore with Hoong Wei Long & Lady Gaga : Slide 20 http://www.flickr.com/photos/avlxyz/25374555/ http://www.flickr.com/photos/muffinquek/3641260191/ Slide 11 : Crescent Moon with NASAs Marshall Space Flight Center Barcelona (Spain) with Dr Jaus : Slide 21 http://www.flickr.com/photos/28634332@N05/3952766831/ http://www.flickr.com/photos/smorchon/2295989093/ Slide 12 : Philadelphia (USA) with SheenV Unknown ;) with David Zellaby : Slide 22, 23 http://www.flickr.com/photos/sheenv/2346249682/ http://www.flickr.com/photos/toymaster/1440280630/ The picture on slide 4 is from the movie « 50 first dates » © 2004 Columbia http://www.sonypictures.com/homevideo/50firstdates/This great trip has been made possible by all this Please note that the shots have beenphotographers sharing their amazing work under a creative compressed and modified for weight andcommons license on social networks. Huge thanks for them. focus purposes. If you want to see the realAnd you, what will you share ? quality of their work, use the links above. SO LOGIC

If you have any questions…I’ll be happy to engage with you ;) This slideshow is released under a Creative Commons LicenseEmail : cedric@mallet-fils.com cc by-saWeb : www.mallet-fils.com http://creativecommons.org/about/licenses/ Thank you to my clients for daring experiments that @malletfils have helped me to build this method, and to Avinash Kaushik for his proofreading and inspiring suggestions (and work!). http://www.linkedin.com/in/cedricmallet Tip : Don’t wait. Others are already engaging. Send me an email now ;) SO LOGIC

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Social Media Love Story for Brands

by Cedric MALLET

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