How to stand out as a journalist on Twitter
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How to stand out as a journalist on Twitter

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Social media training session for the Chips Quinn Scholars program for young minority journalists

Social media training session for the Chips Quinn Scholars program for young minority journalists

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How to stand out as a journalist on Twitter Presentation Transcript

  • 1. How to stand out as a journalist on Twitter What leading anchors should know about Twitter
  • 2. About the presenter Mallary Tenore (@mallarytenore) Managing director of Images & Voices of Hope (@ivohMedia) a nonprofit that strengthens the media’s role as an agent of positive change. Previously the editor of Poynter.org. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 3. Social media’s evolution Mallary Tenore, Images & Voices of Hope (ivoh)
  • 4. Why use Twitter (& social media in general)? Because it’s where our audience is. • Twitter: 255 million monthly active users • Facebook: 751 million monthly active users • Pinterest: 25.3 million unique visitors. • Instagram: 150 million users. Mallary Tenore, Managing editor Mallary Tenore, Images & Voices of Hope (ivoh)
  • 5. Who uses social media? Pew Research Center Mallary Tenore, Images & Voices of Hope (ivoh)
  • 6. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 7. Getting news from social media
  • 8. How can you gain more influence on Twitter? Mallary Tenore, Images & Voices of Hope (ivoh)
  • 9. Unprotect your tweets Mallary Tenore, Images & Voices of Hope (ivoh)
  • 10. Make it easy for people to find you & other staffers. Kare TV does a good job of this: Mallary Tenore, Images & Voices of Hope (ivoh)
  • 11. Make it easy for people to find you on your Twitter, Facebook Mallary Tenore, Images & Voices of Hope (ivoh)
  • 12. Create an effective Twitter bio (or ‘Twesume’) • Think of it as a 160-character elevator pitch. • Make it conversational, interesting. • Use it to focus your tweeting. • Give people someplace to go. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 13. Twitter bios Mallary Tenore, Images & Voices of Hope (ivoh)
  • 14. Twitter bios: Good examples Mallary Tenore, Images & Voices of Hope (ivoh)
  • 15. Twitter bios: Good examples Mallary Tenore, Images & Voices of Hope (ivoh)
  • 16. If you’re stumped … Mallary Tenore, Images & Voices of Hope (ivoh) Visit Twitterbiogenerator.com (just for fun!)
  • 17. Think of publishing as the start of a process of sharing. iStock photo Mallary Tenore, Images & Voices of Hope (ivoh)
  • 18. Tweet regularly • Tweet out links to all of your stories. • Set goals for yourself & measure the success of them. • Schedule tweets for off-hours – weekends, nights. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 19. Strike a balance between…. • Promoting • Sharing • Engaging • Retweeting Mallary Tenore, Images & Voices of Hope (ivoh)
  • 20. When promoting, sharing & engaging… • Be authentic. • Zig when others zag. • Ask questions. • Add value to the conversation & be conversational. • Follow smart people. • Add visuals. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 21. Add visuals to tweets Mallary Tenore, Images & Voices of Hope (ivoh)
  • 22. Add visuals to tweets • Always ask: Would this tweet be better with a picture? • On average, tweets with images get a 35% increase in retweets. • One study found that tweets with images uploaded directly to Twitter see 94% more engagement than tweets without them. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 23. Use hashtags & @ mentions • Use hashtags to increase the chances that your tweets will appear in searches. • Use @ mentions to increase the likelihood that people will engage with you & to give them recognition. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 24. Using @ mentions Mallary Tenore, Images & Voices of Hope (ivoh)
  • 25. Tweet out the same link in different ways • NPR recently tested out two types of tweets – one with a straightforward headline and link to a story, and another with a catchy quote from the story, an @mention and a photo. Notice the difference in the number of retweets and favorites …
  • 26. Experimenting with different tweets
  • 27. Experimenting with different tweets
  • 28. Experimenting with different tweets The second tweet got a lot more engagement, and is a reminder that it’s ok (actually, it’s good) to tweet out the same link twice, so long as you change it up. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 29. Experimenting with different tweets • “Writing multiple tweets is a great way to share content more than once. The people on Twitter at 9 a.m. might be different than the people at 1 am. Creating tweets also allows us to include the names of reporters and blogs, which will also help to increase audiences beyond the main NPR news account.” ~ NPR’s Lauren Katz Mallary Tenore, Images & Voices of Hope (ivoh)
  • 30. Retweeting Mallary Tenore, Images & Voices of Hope (ivoh)
  • 31. Retweeting “Take retweets as seriously as you take writing your own tweets. Make sure the links work and that the content adds value to both your feed and followers.” ~Elana Zak, Wall Street Journal Mallary Tenore, Images & Voices of Hope (ivoh)
  • 32. Retweeting, commenting, sharing • Make sure the content you’re retweeting, replying to, etc., is actually what you think it’s about. • On April Fool’s Day, NPR posted a story that generated thousands of comments and shares. The only problem is, the story wasn’t really what the headline said it was about … Mallary Tenore, Images & Voices of Hope (ivoh)
  • 33. Retweeting/sharing/engaging
  • 34. Retweeting/sharing/engaging
  • 35. Whoops! Lesson: Read before retweeting, commenting, sharing, etc. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 36. Using Twitter when news breaks Mallary Tenore, Images & Voices of Hope (ivoh)
  • 37. Twitter can be a great tool for breaking news … … But you want to make sure you’re clarifying people’s understanding of the news, not confusing them. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 38. Avoiding social media errors • “Gabby Giffords is dead.” –NPR, CNN, Fox, NY Times • “Joe Paterno has died.” –Onward State, CBS Sports, lots of other news orgs/journalists. • “Bombing suspect has been arrested.”
  • 39. Correcting errors on social media • Errors spread farther and faster than corrections. (It’s what Craig Silverman calls “The Law of Incorrect Tweets”). • Make an effort to make/share/spread corrections as quickly as you can. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 40. Building credibility on Twitter • If you haven’t verified information, tweet something along the lines of: “We’re aware of the reports circulating, but haven’t been able to confirm them yet.” Or send a couple of tweets saying: “We are working on this story and will tweet updates as soon as we have them. Here’s what we do know.” • Refer to your newsroom’s social media guidelines/ethics. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 41. Using Twitter to improve your writing Mallary Tenore, Images & Voices of Hope (ivoh) Twitter forces you to be concise; you have to make every word count. It can also be a good tool for reporting what you’re observing …
  • 42. Using Twitter to improve your writing Mallary Tenore, Images & Voices of Hope (ivoh)
  • 43. ‘Concision takes precision’ Mallary Tenore, Images & Voices of Hope (ivoh)
  • 44. Twitter story ideas • Twitter is a good starting point for finding sources, information and ideas. Still need to follow up and do traditional reporting to make sure that Twitter doesn’t become a replacement for interviews. iStock photo Mallary Tenore, Images & Voices of Hope (ivoh)
  • 45. Twitter search • Find local sources by using Twitter’s search function: https://twitter.com/search Find local sources by using the “advanced search” function. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 46. Use TweetDeck or HootSuite Mallary Tenore, Images & Voices of Hope (ivoh)
  • 47. TweetDeck and Hootsuite… • … Make it easier to keep track of Twitter Lists, notifications, followers and more. I find just about all of my story ideas via the Lists I’ve set up on TweetDeck. Lists enable you to see tweets from specific people/orgs that are of particular interest to you. • You can also schedule tweets using TweetDeck and Hootsuite. Mallary Tenore, Images & Voices of Hope (ivoh)
  • 48. Next steps • Find ways to integrate Twitter into your workflow. • Set reasonable goals for yourself. • Be a leader/coach for others in your newsroom. • Organize a training session. • Experiment, experiment! Mallary Tenore, Images & Voices of Hope (ivoh)
  • 49. Thank you! Email or call me with questions… Mallary Jean Tenore mjtenore@gmail.com 727.517.5489 @mallarytenore @ivohMedia Mallary Tenore, Images & Voices of Hope (ivoh)