0
☺ Massive usage
– 1 human / 8 on Facebook
– 40% check several times daily
☺ Viral potential
– Sharing / liking behaviors
–...
One word : Social Media multiple realities
Serious Fun
Business Casual
One common Fuel Interesting Contents
medecine go down !A spoonfull of sugar makes the
Know your target
Understand its Triggers
Feed them relevant
contents they...
It’s OK to recycleContent already exists and
Create contents
STEP
2
> 500,000 new blog posts /
day
Curate / Mix / revisit
...
Hanging out ?Where are your target
Choose the most relevant plateform(s) for you
STEP
3
• The average user receives
>280 pieces of content
everyday
• Only <10% of Facebook page
fans see page posts
• 92% of Retw...
Nurture your ownOnline communities
Regular qualitative contents Reactive & helpfull management
Reward active members
Build...
• Always acknowledge interactions
• Be (very !) reactive
• Varie contents and formats
• Avoid deleting
• Be honnest and st...
Beyond this communityEncourage sharing of your content
Encourage virality
STEP
5
Make your contents easy to
share on diffe...
• Do not SPAM
• « Serendipity » approach (long term
identification process)
• Personal approach
• exclusive and customizab...
Can go farA few coins
Use targeted advertising
Reach your target audience Grow your community
Increase visibility of conte...
FacebookSocial Media advertising
Promote your page
and / or posts
Newsfeed ad
Right
column
ad
Sponsored post
Target precis...
LinkedinSocial media advertising
Ads or sponsored updates
Detailled profiling
TwitterSocial Media advertising
Promote accounts, Tweet or #
Targeting options : Gender,
location, interest, keyword (for
...
MonitorKeep improving
Monitor
STEP
7
Growth of your community
Reach and audience
Engagement
Key stepsSocial Media Marketing
Editorial
positionning
Contents
Choose
plateforms
Build your
community
Encourage
virality
...
Marie-Alice Boyé
eMarketing & more
Training, consulting, project management
Twitter : @maliceboye
Facebook : emarketing & ...
Build Social media strategy / Marie-Alice Boye / eMarketing & more
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Build Social media strategy / Marie-Alice Boye / eMarketing & more

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7 steps to buid your Social Media Strategy.
Social Media, Webmarketing, eMarketing, Strategy, Facebook, Twitter, Instagram, Google+, LInkedin, Community, Influencers, Facebook ads, Twitter ads, Linkedin ads

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Transcript of "Build Social media strategy / Marie-Alice Boye / eMarketing & more"

  1. 1. ☺ Massive usage – 1 human / 8 on Facebook – 40% check several times daily ☺ Viral potential – Sharing / liking behaviors – Buzz succes stories ☺ Simplicity – Free visibility – Advertising budget from 10$ – Targeting options ▼ Noise – 100,000 tweets / min – 48h of video uploaded / min ▼ Ereputation risks – Control of conversation – Bad Buzz ▼ Not like traditional Marketing – Conversation – Long term relation – No direct sales Is the Ultimate Marketing tool Social Media ? > Need for a specific approach <
  2. 2. One word : Social Media multiple realities Serious Fun Business Casual
  3. 3. One common Fuel Interesting Contents
  4. 4. medecine go down !A spoonfull of sugar makes the Know your target Understand its Triggers Feed them relevant contents they will thrive for (… and then only you may talk about yourself … a little !) Decide on an editorial positionning STEP 1
  5. 5. It’s OK to recycleContent already exists and Create contents STEP 2 > 500,000 new blog posts / day Curate / Mix / revisit Be innovative and visual Keep your eyes open Set up the intelligence tools
  6. 6. Hanging out ?Where are your target Choose the most relevant plateform(s) for you STEP 3
  7. 7. • The average user receives >280 pieces of content everyday • Only <10% of Facebook page fans see page posts • 92% of Retweets happen <1hour after publication How to get your content to be seen by the right people ? > Need to promote your contents <
  8. 8. Nurture your ownOnline communities Regular qualitative contents Reactive & helpfull management Reward active members Build a strong community STEP 4 Up to date information
  9. 9. • Always acknowledge interactions • Be (very !) reactive • Varie contents and formats • Avoid deleting • Be honnest and straighforward replies • Have Random Acts of Kindness Community management Best practices
  10. 10. Beyond this communityEncourage sharing of your content Encourage virality STEP 5 Make your contents easy to share on different plateforms Don’t hesitate to occasionally ask for it Reach out to other influent communities
  11. 11. • Do not SPAM • « Serendipity » approach (long term identification process) • Personal approach • exclusive and customizable content • Reciprocity and rewards Contacting influencers Best practices
  12. 12. Can go farA few coins Use targeted advertising Reach your target audience Grow your community Increase visibility of contentsDevelop brand awareness STEP 6
  13. 13. FacebookSocial Media advertising Promote your page and / or posts Newsfeed ad Right column ad Sponsored post Target precisely Monitor budget
  14. 14. LinkedinSocial media advertising Ads or sponsored updates Detailled profiling
  15. 15. TwitterSocial Media advertising Promote accounts, Tweet or # Targeting options : Gender, location, interest, keyword (for Tweets only)
  16. 16. MonitorKeep improving Monitor STEP 7 Growth of your community Reach and audience Engagement
  17. 17. Key stepsSocial Media Marketing Editorial positionning Contents Choose plateforms Build your community Encourage virality Advertise Monitor STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7
  18. 18. Marie-Alice Boyé eMarketing & more Training, consulting, project management Twitter : @maliceboye Facebook : emarketing & more Linkedin : Marie-Alice Boyé
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