Build Social media strategy / Marie-Alice Boye / eMarketing & more
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Build Social media strategy / Marie-Alice Boye / eMarketing & more



7 steps to buid your Social Media Strategy. ...

7 steps to buid your Social Media Strategy.
Social Media, Webmarketing, eMarketing, Strategy, Facebook, Twitter, Instagram, Google+, LInkedin, Community, Influencers, Facebook ads, Twitter ads, Linkedin ads



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Build Social media strategy / Marie-Alice Boye / eMarketing & more Build Social media strategy / Marie-Alice Boye / eMarketing & more Presentation Transcript

  • ☺ Massive usage – 1 human / 8 on Facebook – 40% check several times daily ☺ Viral potential – Sharing / liking behaviors – Buzz succes stories ☺ Simplicity – Free visibility – Advertising budget from 10$ – Targeting options ▼ Noise – 100,000 tweets / min – 48h of video uploaded / min ▼ Ereputation risks – Control of conversation – Bad Buzz ▼ Not like traditional Marketing – Conversation – Long term relation – No direct sales Is the Ultimate Marketing tool Social Media ? > Need for a specific approach <
  • One word : Social Media multiple realities Serious Fun Business Casual
  • One common Fuel Interesting Contents
  • medecine go down !A spoonfull of sugar makes the Know your target Understand its Triggers Feed them relevant contents they will thrive for (… and then only you may talk about yourself … a little !) Decide on an editorial positionning STEP 1
  • It’s OK to recycleContent already exists and Create contents STEP 2 > 500,000 new blog posts / day Curate / Mix / revisit Be innovative and visual Keep your eyes open Set up the intelligence tools
  • Hanging out ?Where are your target Choose the most relevant plateform(s) for you STEP 3
  • • The average user receives >280 pieces of content everyday • Only <10% of Facebook page fans see page posts • 92% of Retweets happen <1hour after publication How to get your content to be seen by the right people ? > Need to promote your contents <
  • Nurture your ownOnline communities Regular qualitative contents Reactive & helpfull management Reward active members Build a strong community STEP 4 Up to date information
  • • Always acknowledge interactions • Be (very !) reactive • Varie contents and formats • Avoid deleting • Be honnest and straighforward replies • Have Random Acts of Kindness Community management Best practices
  • Beyond this communityEncourage sharing of your content Encourage virality STEP 5 Make your contents easy to share on different plateforms Don’t hesitate to occasionally ask for it Reach out to other influent communities
  • • Do not SPAM • « Serendipity » approach (long term identification process) • Personal approach • exclusive and customizable content • Reciprocity and rewards Contacting influencers Best practices
  • Can go farA few coins Use targeted advertising Reach your target audience Grow your community Increase visibility of contentsDevelop brand awareness STEP 6
  • FacebookSocial Media advertising Promote your page and / or posts Newsfeed ad Right column ad Sponsored post Target precisely Monitor budget
  • LinkedinSocial media advertising Ads or sponsored updates Detailled profiling
  • TwitterSocial Media advertising Promote accounts, Tweet or # Targeting options : Gender, location, interest, keyword (for Tweets only)
  • MonitorKeep improving Monitor STEP 7 Growth of your community Reach and audience Engagement
  • Key stepsSocial Media Marketing Editorial positionning Contents Choose plateforms Build your community Encourage virality Advertise Monitor STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7
  • Marie-Alice Boyé eMarketing & more Training, consulting, project management Twitter : @maliceboye Facebook : emarketing & more Linkedin : Marie-Alice Boyé