The mission of “The Malibu” is to provide a safe environment for tourist and locals where they can socialize and have a good time. “The Malibu” is a underage club for people who are between 17 and 21. It is a multi-ethnic club to promote a harmonious atmosphere between different people of different cultures. We aim to provide a alcohol free environment, so that parents can feel at peace and not worry while there children are at “The Malibu“.
We offer a safe an enjoyable nightclub for underage people. The reason why we created this nightclub is because Dubai is known as a tourist city. Many people who are 18 come with their family on a vacation.
Our prices will be kept to a minimum for our customers to keep coming back. Our main strategy is to make sure that everyone enjoys themselves, so we will be securing market share through repeat business.
Teenagers living in Dubai have not ever had a venue that is always there and safe to go to each weekend. It is an alcohol free environment with security in uniform at the door with also security rooming the club in normal cloths to make our nightclub a safe environment. We will encourage schools to issue students with id cards so that we can monitor the age groups that are attending. Teenagers coming out of movies can come directly to “The Malibu” instead of attending parties which may not be unsuitable and unsafe to go to.
A lot of tourist come to Dubai with there parents and are also looking for entertainment and to mix with there own age group. To ensure our nightclubs age limits are enforced we will open the office of the nightclub for id’s to be issued with no change on presentation of there passports. If tourist are here for only a short stay they may bring a copy of there passports to ensure entry in “The Malibu”. Our club will give Tourist a place to have fun and mix with the local population of Dubai.
Our company will focus on DJ nights as they have a huge mass appeal but we will also give great attention to themed nights.
- New years
Also we will have couples nights and colour nights with certain colours to wear.
“ The Malibu” will be able to hold about 400 people maximum. This area will include 5 small boxes that are able to be privately booked at a extra charge. Our nightclub will be located in jumera which seems to be the prime area for teenagers to hang out at.
We hope you all enjoyed our business and we hope to see at “The Malibu”